When will Apple start its back-to-school season activities in 2020?

From July 9 to September 29, 2020, purchase an eligible Mac or iPad with an education discount, paired with a pair of AirPods. You can also purchase the AppleCare+ service plan at a 20% discount and enjoy accessory discounts.

The estimated time for Apple’s back-to-school discount in 2021 is: mid-July 2021 to the end of September 2021. Education discounts are available all year round; they should be about the same time as last year. Apple’s annual promotional activities are already very fixed, and they are basically held during the summer school season every year. This activity is aimed at the “educational crowd” and is also called the “back-to-school promotion” activity.

Characteristics of Apple products:

1. Focus on innovation

Attention to details. Every brand will try to occupy the first place in the hearts of consumers, or even be the only one. In the second position, Apple is no exception. Apple focuses on brand value innovation. It can use new brand value to satisfy customers' pursuit of higher value goals for original products or services within a certain cost range and on the basis of continuous improvement of products and services.

2. Unique positioning

Apple’s unique positioning is its distinctive, simple personality and highly creative design, which is destined to be popular among young people. At the same time, this kind of personality is difficult for others to imitate.

3. Brand communication methods

Apple is not only unique in product innovation, but its brand communication methods are also unique. For example, the process of communicating the brand through the outer packaging of all its products can also perfectly convey the brand's point of view. Apple's advertising design is particularly streamlined and advanced.