Hero brand pen&; Refined ink

193 1 year, Hua Fu fountain pen factory, the predecessor of Hero fountain pen factory, was born, forming the embryonic form of Shanghai fountain pen manufacturing industry. In the history of heroes for decades, he has created a lot of good pens, which are very famous in China and even in the world, such as Hero 100 Golden Pen and Hero 6 16.

Hero pen experienced ups and downs and hardships in semi-feudal and semi-colonial old China, paving the way for the manufacture of fountain pens in China. After the founding of New China, enterprises have made great progress in production, technology and enterprise scale through public-private partnership. 1958, Hero, with its well-known spirit of "seeking truth from facts and innovation" at that time, set off an upsurge of "Hero" catching up with "Parker", and finally achieved the goal of catching up with "Parker" through the technical research of the whole factory staff, and gave birth to the fist product "Hero 100", which sold well for decades and lasted for a long time; It is also in this process of catching up with the world's advanced that employees' sense of honor is aroused, and the "heroic" spirit of "being open-minded and eager to learn, being brave in innovation, constantly catching up with and surpassing, and winning glory for our country" is formed. For decades, heroes have always forged this national brand with this spirit, and walked in the forefront of the industry in product research and development, technological innovation, production management and other fields. Over the years, the hero pen has been recognized by generations of consumers. Our products have won many national silver awards, the titles of excellent products of the Ministry and the city, and the titles of "Golden Bridge Award" and "Most Satisfied Product" for many times in succession. Hero won the title of "China Famous Trademark" and gradually became one of the image representatives of China fountain pen. Hero Golden Pen Factory is also well-known at home and abroad. Take the lead in becoming the first batch of national first-class enterprises in light industry, and have won many excellent quality management enterprises in Shanghai and the Ministry of Light Industry. It has successively won the titles of "Ten consecutive titles" as a civilized unit in Shanghai, "Top Ten Industrial Enterprises in Shanghai" and "Contract-abiding and Credit-abiding" unit in Shanghai, and has been paid attention to and cared by the leaders of the state and the Shanghai Municipal Party Committee and Municipal Government. The late President Li Xiannian wrote an inscription for the enterprise; "Protecting the national industry and opening up the international market", Chinese People's Political Consultative Conference Chairman Li Ruihuan, former mayor of Shanghai, former secretary of Shanghai Municipal Committee Wang Daohan, current vice premier of the State Council Wu Bangguo, secretary of Shanghai Municipal Committee Huang Ju and other municipal and ministerial leaders visited the enterprise successively, giving important instructions on the development of "Hero" and placing hope on its future. In the middle and late 1980s, with the competitive situation and development of the pen market at home and abroad, Hero Gold Pen Factory made great adjustments to its product structure, and developed from middle and low grade to middle and high grade. On the premise of improving the internal quality of products, the output value rate of new products has always remained at around 45%. At the same time, aim at the international market and forge ahead to internationally renowned brands. In the early 1990s, Hero Golden Pen Factory was officially granted the right to import and export by the state, and the foreign exchange earned by export increased year by year. In recent years, the average annual foreign exchange earned by export is 10 million US dollars, and it has been exported to more than 60 countries. From June 5438 to February 2000, with the approval of the State Foreign Economic and Trade Commission, Shanghai Hero Light Industry Products Import and Export Corporation was established, which injected vitality into Hero's further expansion of the international market. In the international market, many famous multinational companies that manufacture and sell pen products in the world recognize the reputation and strength of the "hero" brand and cooperate in product design, trade processing and so on. Pay more attention to the design of styles and shapes, keep the original national characteristics in line with international standards, and develop in the direction of art, gift and quality. Pay attention to the development of new categories and new varieties, and develop the product categories from 2 to 7. At the turn of the new century, heroes are facing new challenges of economic globalization under the new situation in the process of participating in market competition. With heroic spirit and fighting spirit, heroes constantly build and enhance their core competitiveness, advocate the corporate culture of "courage to take responsibility, teamwork and pursuit of outstanding innovation spirit", and guide employees to invest in a new round of entrepreneurship. In the process of further integration with the international community, product manufacturing technology and technology constantly absorb new trend elements, while maintaining national characteristics and forming a unique style. For example, in the design process of some high-end pens, the court snail-pointing technology with rich national characteristics was retained, and at the same time, advanced foreign surface decoration technology was absorbed in appearance, and imported raw materials were carefully adopted by masters, which greatly improved the quality and added value of products. In marketing, in order to adapt to the trend of market globalization and actively establish a marketing network, only 10 sales branches have been set up in major cities across the country, and counters have been set up in major cities and shopping malls to compete with world-famous brands on the same stage. Moreover, Hero Stationery Company has been established abroad, which can not only produce local stationery, but also serve as a trade window to undertake foreign trade business. The "hero" pen has written life from generation to generation since its birth, leaving an indelible mark on life. The "heroic spirit" formed in the process of casting the "hero" brand has inspired the growth of several generations. People will never forget the touching time of Hero Chasing Parker 30 years ago, and the pen of "Hero" is famous all over the world. Now, as the pride and symbol of national industry, the "hero" pen has become an indispensable protagonist in many historical moments and major occasions, recording every wonderful moment. Let's pay attention together and make a tour: On April 1984, under the gaze of Deng Xiaoping and Margaret Thatcher, the "Hero" pen signed the Sino-British Joint Statement on the Hong Kong issue, so as to successfully implement the concept of "one country, two systems". It was also on February 9 1987 19 that this "hero" signed the Sino-Portuguese joint statement on the Macao issue. 65438-0993 In Shanghai, IOC President Samaranch happily accepted the "Hero" commemorative pen presented to him by the host for the East Asian Games. 1the statement of the China-Russia summit on June 26th, 996 and the statement of the Shanghai Cooperation Organization summit on June 5th, 5438+06 15, 2006, which were signed by the leaders of all countries with the pen of "hero"; 1 July, 9971Day When the countdown to the return of Hong Kong began, Hero published 1997 sets of commemorative pens for the return of Hong Kong. At the reception to celebrate the return of Hong Kong, the company presented the number of "1997" to Hong Kong Chief Executive Tung Chee-hwa. In the golden autumn of October, 200 1, during the APEC meeting held in Shanghai, American President George H.W. Bush, Russian President Vladimir Putin and other heads of state easily signed their names with the pen of "hero"; 200 1 11October11,in the Majali Hall of Sheraton Doha Hotel, Qatar, with the solemn signing of the last page of the Protocol on China's Accession to the World Trade Organization by Shi Guangsheng, Minister of Foreign Trade and Economic Cooperation of China, there was a long-term enthusiasm. This is the end of the long "Long March" and the starting point of a new journey full of opportunities and challenges, marking that China has officially stepped onto the stage of economic globalization and entered the reform drive; A new stage of release. With the signing of the WTO Protocol by the Minister of Foreign Trade and Economic Cooperation of China, China's opening to the outside world has entered a new stage. The "hero" pen stands quietly on the signing table. Every historical moment that China people are fortunate to witness is a crucial moment for national development and national prosperity. The 70-year history of "Hero" pen is the epitome of the development of China's national industry. Being able to participate in witnessing major historical events is the glory of "heroes" and the pride of the whole national industry, which fully shows that in the face of the challenge of economic globalization, the China government has the confidence to prosper, enrich the people and strengthen the country and build Socialism with Chinese characteristics; This also shows that the people of China also have the ability to seize the historical opportunity and realize the great rejuvenation of the Chinese nation through further reform and opening up. It also means that Hero will cultivate the "Hero" brand into a well-known brand with international reputation by virtue of the deep and fertile soil foundation of the "Hero" brand and the continuous irrigation of the "Hero" spirit, and make the wonderful work of this national industrial park more and more colorful in front of the world. Our more urgent hope is to bravely face the challenges and opportunities after China's entry into WTO and meet the tomorrow of one hero after another with the brand spirit of "hero".