Peach Double Twelve Marketing Model

Offline promotion activities will make the website truly become a platform for publishing information and a convenient and quick tool for communicating information and emotions. Offline promotion can not only improve the direct traffic between PC and APP, but also be a way to promote corporate brands. Only by combining online and offline promotion can we give full play to the greatest advantages of company advertising.

2. Offline promotion can promote on-the-spot transactions and increase the company's turnover.

Second, the promotion background

Peach is one of the famous specialties in Wuxi, which has been cultivated for nearly 70 years. Especially peaches are the most famous. Yangshan Town is a famous peach town in China, and it is also the main producing area of peaches. Because it is the only volcanic mountain in East China, it has unique geology and contains many trace elements, which is especially suitable for the growth of peaches. Peach is famous at home and abroad for its beautiful appearance, bright color, delicious taste, delicate meat quality, tough and easy peeling skin, rich juice, rich flavor and instant melting in the mouth. There are many varieties of peaches, including 7 excellent varieties, among which early-maturing "Yuhualou", middle-maturing "Baifeng" and late-maturing "Baihua" peaches are the best. It is not only good in color, fragrance and taste, but also contains some protein, fat, vitamins and various minerals. It is exported to Hong Kong, Macao and overseas 100 tons every year, which is favored by people.

Third, the marketing situation

Peaches have a history of nearly a hundred years. Due to its unique geographical environment and climatic conditions, through long-term introduction, breeding and domestication, there are more than 20 varieties of peaches, which can be divided into five categories: super early maturity, early maturity, middle maturity, late maturity and super late maturity: super early maturity is 4 1.