Getting started with e-commerce: How to design an e-commerce banner? What are the points to pay attention to?

Banner pictures, as the name suggests, are web page navigation pictures. It usually reflects the central theme of the website and consists of a background image, LOGO and slogan (or unit). In e-commerce websites, the banner image is in the most conspicuous position, usually located in the center of the upper part of the website homepage, occupying about 30% of the current page space. Banner can also be used as an advertising space. Placing advertisements in the most eye-catching locations is also one of the main forms of online advertising. Image files in GIF format are usually used. Static graphics can be used, or multi-frame images can be spliced ??into animated images. Regularly switched banner ads can bring more benefits to the website.

Perhaps many friends who are opening e-commerce online stores do not know how to design the banner images on their e-commerce websites, so that the traffic of their online stores cannot be increased ~ In fact, e-commerce The design of e-commerce banners is also very particular. If you just pile up all the information and display it, you will definitely not be able to bring traffic to your website. In the end, how to design e-commerce banners? What are the points to pay attention to?

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Points to note when designing e-commerce banners:

1. Pay attention to typesetting and text. Regular layout, such as left-aligned, right-aligned, and center-aligned, will not cause some strange font deformations, but will have a focused text information enlarged to form a surface, suppressing the overall situation, and leaving appropriate white space.

2. Don’t have too many colors, 3 at most (if the product itself is colorful, that’s another matter). Color matching is extracted based on the product itself or adjacent colors. Only text information that needs to stand out will use contrasting colors, such as discount information or important functional information.

3. The angle of the product should be good-looking and of high quality (common product angle: 45° angle, looking down, looking straight up, not looking up.

4. Generally, there will be a main title. Subtitles and benefit points should be greatly improved in the copywriting information.

5. The main keywords should be extracted from the text information, and should not be too wordy

6. The shape of the pattern should also be improved. Don’t be too flashy, it’s best to have a picture of one of your website’s main products

7. It should conform to the overall style of your website. If your website mainly sells some literary and artistic products, then We should pay attention to light tones and do not mix in various bright colors

In fact, in e-commerce design, the banner image is an advertising space. If you make this banner image, you can give yourself The website makes a good advertisement~so everyone must pay attention to various points when designing the banner~