The 8th Beijing Home Expo ended successfully in the spring of 20 12.

The picture shows the closing ceremony of the 8th Beijing Home Expo in the spring of 20 12.

On March 25th, 20 12, it was co-sponsored by China Building Decoration Association Residential Decoration Professional Committee, China Building Sanitary Ceramics Association, Home Decoration Professional Committee of Furniture Decoration Chamber of Commerce of All-China Federation of Industry and Commerce, Floor Circulation Professional Committee of China Wood Industry Circulation Association, China Building Materials Market Association and Dana Exhibition Group * * *, and guided by Wooden Door Professional Committee of China Wood Industry Circulation Association and Interior Design Branch of China Architectural Society. The "20 12 Eighth Beijing Home Expo Spring Exhibition" co-organized by Beijing Red Star Macalline, Blue Home and Ceramic Headquarters Base and hosted by Beijing Dana Exhibition Co., Ltd. ended successfully in Beijing National Agricultural Exhibition Hall. The three-day exhibition (March 23 -25) successfully displayed new achievements in the industry, marketed new products, exchanged market experience, displayed and led the new changes and trends in the home, decoration and building materials industries and markets, created a one-stop purchasing platform for the people of the capital from decoration to home and building materials, and promoted the development of the home industry.

20 12 The purpose of the 8th Beijing Home Expo is to "build a one-stop decoration and procurement platform for the people of the capital and show the trend". The exhibition covers an area of 20,000 square meters, covering more than 200 home improvement building materials brands such as decoration companies, ceramic sanitary wares, kitchen appliances, furniture and home textiles, wooden doors, doors and windows and floors, paints and coatings, and household appliances, attracting the attention of all parties.

Beijing Home Expo in Transformation, Upgrading and Value Promotion

Beijing Home Expo is held twice a year, including spring exhibition and autumn exhibition, which are held in March and August respectively. Beijing Home Expo was held for the first time from June 5, 2008 to 10, and achieved fruitful results. It has become the largest and most influential home building materials fair in North China. The cluster effect of the exhibition has doubled year by year, and the concept of "visiting Beijing Home Expo after renovation" has also rapidly expanded in the word-of-mouth of ordinary people.

20 1 1 10 In June, Dana Exhibition Group took over the Beijing Home Expo and repositioned it. The transformation and upgrading of Beijing Home Expo is gradually changing the position of strong group buying atmosphere in the past and turning to the direction of design exhibition. "Our Beijing Home Expo was originally a decoration exhibition based on home improvement, and it gradually became the concept of home improvement group purchase in the seventh session. The eighth session of this year began to transform, and the goal of transformation is to gradually turn this exhibition into a design exhibition through one or two sessions, rather than simply buying. Now everyone can see that there is still a little taste of group buying, but in the process of transformation, the practice of decoration companies is also changing. Starting from the eighth session, this exhibition will gradually transform into a design trend exhibition. " Chen Xiqiang, general manager of Dana Exhibition Group, said.

Pictured: Mr. Chen Xiqiang, general manager of Dana Exhibition Group, the organizer of Beijing Home Expo, was interviewed by Sina Home at the exhibition site.

Chen Xiqiang said: the future orientation and development direction of Beijing Home Expo are mainly in the following three aspects: first, the weather vane of the home furnishing industry; The second is to become a new product release platform for end consumers, where you can see the future home trends; The third is the famous outlet exhibition.

Home improvement feast, let a hundred flowers blossom, let a hundred flowers blossom.

This year's Beijing Home Expo attracted many home improvement building materials brands and enterprises to participate. Compared with the previous exhibition, the exhibits of this exhibition are more abundant, including the comprehensive exhibition areas such as decoration company area, ceramic bathroom area, furniture and home textile soft decoration area, kitchen appliances area, floor and door window area. Jidong Yirisheng Decoration, Boloni Decoration, Celebrity Villa Decoration, Kuoda Decoration, Shichuang Decoration, Modern Decoration, Family Home Decoration, Baichuan Home Decoration, European Cabinet, Gold Cabinet, Blue Valley Cabinet, Tai Fang Cabinet, Norbert Tile, Cezanne Impression Tile, Oulusha Bathroom, Wrigley Bathroom, Navigation Bathroom, Shanjia Wood Industry, Victoria Floor, Opal Lighting, Elspai Air Conditioning, Gu Lan. The gathering of well-known brands in the industry makes the 8th Beijing Home Expo 20 12 a wonderful home improvement feast. No matter what products consumers want to buy, they can buy them at the Beijing Home Expo site.

Pictured: 20 12 The 8th Beijing Home Expo site. Beijing Home Expo is full of home trends.

In recent years, home improvement, home furnishing, building materials and other industries have developed rapidly, and people's consumption concept in home life has gradually changed from simple use consumption to taste consumption. Therefore, the fashionable, personalized, functional, humanized and original ecological home environment has become the mainstream of the new era. In order to adapt to the pursuit of consumers, this home Expo has injected more trend information to provide consumers with guidance on home trends.

Pictured: Beijing Home Expo exhibition site.

This exhibition not only has a wide variety of exhibits, but also has some new products that attract the audience's attention, such as Cezanne Impression boutique tiles, which are not only more wear-resistant than the original stone, but also resistant to dirt, skid and environmental protection, and respond to people's pursuit of a higher quality of life with outstanding texture and elegant taste. During the exhibition, many orders were received. Lanshe diatom mud is a new decorative material. Lanshe diatom mud not only contains no formaldehyde and VOC, but also can adsorb and decompose toxic and harmful substances such as formaldehyde and purify the air. In addition, the three-dimensional sense, muscle sense and personality of diatom mud are incomparable to ordinary wall materials. At the exhibition site, this new decoration material attracted the attention of many media, among which a photojournalist from Beijing TV originally came to interview, but after learning about diatom mud, he placed an order at the scene; In addition, the lighting from Bojing Lighting has also won the attention of many consumers. Bojing lighting uses Spanish marble, which is different from ordinary stone and has the function of light transmission. In addition, Bojing Lighting can also be customized according to consumers' preferences and needs to meet the individual needs of consumers.

Pictured: The 8th Beijing Home Expo site in the spring of 20 12.

At the same time, there are many other new products to show the trend of home, such as Tai Fang range hood which can play music and listen to the radio, Ayers' intelligent constant temperature and humidity oxygen system air conditioner, Oulusha's smart toilet, Gu Jia's high-quality leather sofa, Turkish handmade carpet in the carpet kingdom, and nearly 30 Levi's jeans from Baichuan Home, which have attracted consumers' attention.

The picture shows the "cowboy sofa" of Baichuan Furniture at the Beijing Home Expo site.

In addition, this year's Home Expo advocates the concept of "healthy consumption and low-carbon consumption" and strives to create a low-carbon and healthy living environment for the people. In this exhibition, low-energy, low-emission, low-pollution and high-tech home exhibits account for 45% of all participating products, such as the latest digital series ceramic tile products of Nobel Ceramic Tiles and Opal intelligent lighting electrical appliances.

Decoration companies have reached out their hands, and the trend model room has attracted attention.

The atmosphere in Jiezhuang District of this exhibition is very warm. Almost every decoration company's booth is full of consumers who come to consult. The main designers of major decoration companies are on the scene to help consumers design home improvement programs and avoid misunderstandings and traps in decoration. At the exhibition site, major decoration companies showed their magical powers and brought special discounts to the home fair. For example, Kebao Boloni launched a 28,000 two-bedroom and one-bathroom spring decoration experience package, and in this period, it launched a variety of new and old house decoration packages such as 19800 one-bedroom, 29,800 two-bedroom and 39,800 three-bedroom and other local packages such as 1 1800 bathroom decoration package; Shichuang Decoration launched an all-round competition solution of 38,800 yuan. In addition, the activities of upgrading European standards and pre-selling imported main materials were grandly launched at the exhibition.

Pictured: The effect diagram of the real-life model room built by Kuanda decoration at the exhibition site.

In addition, in this exhibition, Kuoda Decoration set up a model room with one room, one kitchen and one bathroom in its own booth, and clearly marked above the exhibition hall: "The home you see now is 55,000 yuan". The reporter interviewed randomly at the exhibition site, and many consumers said that the display direction of this model house collocation is very good, and the actual decoration effect can be seen intuitively. Ms. Chen from Chaoyang District said: "It's not good to look at the pictures, but it's better to look at the actual model room. I hope that in the future, the exhibition hall of each decoration company can build different model rooms, so that the characteristics of each family can be displayed, so that consumers can see the general decoration effect more intuitively. "

Hot scenes, leading the consumption boom of home improvement

Pictured: The 8th Beijing Home Expo site in the spring of 20 12.

During the exhibition, almost all merchants launched the special price of the Home Expo, which truly responded to the positioning of the "Famous Outlet Exhibition" of this year's Home Expo. For example, Lanshe diatom ooze has launched a three-day home fair with a 50% discount price; Emanhaus imported mattresses from the United States launched a limited issue price of 3,600 yuan at home fairs. The whole exhibition site has become more and more popular because of various promotional measures of merchants, and customers from various channels and exhibitors' booths come to visit in an endless stream. At the same time, during the exhibition, large-scale group buying activities were also carried out to benefit consumers, and the scene was crowded. Consumers can not only buy preferential products during the exhibition, but also participate in the signing lottery. All the prizes worth 654.38+million were lost and all were obtained by customers. Mr. Hong from Haidian didn't expect to spend 3000 yuan to buy a cupboard and won the first prize.

Pictured: Winners of the "Order Lottery Award" receive prizes.

At the exhibition site, the reporter interviewed Mr. Li of Haidian District. Mr. Li said: "I saw the information of the home fair in the newspaper advertisement. I just bought a wedding room at home because I plan to get married in 10. At present, it is still under renovation, and there is still a lack of furniture at home, which is partially renovated. I visited the home fair with my girlfriend and found that the price here is really different from some stores. I ordered some furniture on the spot and then wanted to see the bathroom products. " Mr. Li said that the Beijing Home Expo brought together more furniture and building materials products, providing a good platform for consumers who are renovating.

The Beijing Home Expo began to "deform" and the order at the scene was more standardized.

Pictured: The 8th Beijing Home Expo site in the spring of 20 12.

In addition, although the scene is quite hot, the scene order of the 8th Beijing Home Expo this year is much better than before. Ms Cui from Chaoyang visited the Expo for the second time. In March 2000, he compared nearly 20 decoration companies at the home fair, and finally signed a contract with one of them, and got a lot of concessions. Today, two years later, she accompanied her daughter to visit the home fair again, only to find that it was different from the feeling of visiting the home fair before. "The year before last, I was surrounded by several young men as soon as I entered the exhibition hall, and asked me to visit their booth. However, this year's home fair began to collect tickets, and the number of people who invited guests was obviously less. The order at the scene is much better than before. The general manager of Dana Exhibition Group said: "This year's Beijing Home Expo is the first exhibition of our transformation. Our goal is to turn the Home Expo into a high-end professional design exhibition. On-site ticket sales and the introduction of on-site order management regulations are the first step we try. The standardization of the exhibition and the improvement of the quality of the audience are both win-win for both the merchants and the audience. Li Yujie, secretary-general of the Home Improvement Committee of the All-China Federation of Industry and Commerce, said: "In the past, the threshold of home exhibitions was low, and exhibitors frequently solicited customers and robbed customers, which caused the disorder of the exhibition and affected the effect of consumers' house viewing. Once it is transformed into a high-end professional design exhibition, the admission fee will be charged like this exhibition, which will be aimed at professionals and consumers with real needs, and the exhibition effect will be greatly improved. "

Accurate publicity, improve the quality of the audience, highlight the effect of the exhibition.

Organizer of this exhibition &; The organizer Dana Exhibition is an exhibition organization with more than ten years of exhibition experience, and knows that the quantity and quality of an exhibition are the key to its success. Therefore, the organizing committee of the Home Expo attaches great importance to the promotion of the exhibition and the invitation of the decoration owners.

Pictured: The 8th Beijing Home Expo site in the spring of 20 12.

In addition, although the scene is quite hot, the scene order of the 8th Beijing Home Expo this year is much better than before. Ms Cui from Chaoyang visited the Expo for the second time. In March 2000, he compared nearly 20 decoration companies at the home fair, and finally signed a contract with one of them, and got a lot of concessions. Today, two years later, she accompanied her daughter to visit the home fair again, only to find that it was different from the feeling of visiting the home fair before. "The year before last, I was surrounded by several young men as soon as I entered the exhibition hall, and asked me to visit their booth. However, this year's home fair began to collect tickets, and the number of people who invited guests was obviously less. The order at the scene is much better than before. The general manager of Dana Exhibition Group said: "This year's Beijing Home Expo is the first exhibition of our transformation. Our goal is to turn the Home Expo into a high-end professional design exhibition. On-site ticket sales and the introduction of on-site order management regulations are the first step we try. The standardization of the exhibition and the improvement of the quality of the audience are both win-win for both the merchants and the audience. Li Yujie, secretary-general of the Home Improvement Committee of the All-China Federation of Industry and Commerce, said: "In the past, the threshold of home exhibitions was low, and exhibitors frequently solicited customers and robbed customers, which caused the disorder of the exhibition and affected the effect of consumers' house viewing. Once it is transformed into a high-end professional design exhibition, the admission fee will be charged like this exhibition, which will be aimed at professionals and consumers with real needs, and the exhibition effect will be greatly improved. "

Accurate publicity, improve the quality of the audience, highlight the effect of the exhibition.

Organizer of this exhibition &; The organizer Dana Exhibition is an exhibition organization with more than ten years of exhibition experience, and knows that the quantity and quality of an exhibition are the key to its success. Therefore, the organizing committee of the Home Expo attaches great importance to the promotion of the exhibition and the invitation of the decoration owners.

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