Things to note when writing public service advertisements

Things to note when writing public service announcements

During the writing process, you should pay attention to:

1. Content Be specific and ask clearly.

What should be done, what should not be done, what you want others to do and what not to do, must be specific and clear. For example, when asked to write an advertising slogan about caring for flowers and trees or cherishing the land, someone wrote: "Cherishing me means benefiting all mankind." I don't know whether it means "loving flowers and trees" or "cherishing the land"; "Five steps, the grass will be green", "Save a small area of ??land, leave it for future generations to cultivate", the meaning is specific and clear, and people can understand it at a glance.

2. The language is concise and catchy

Public service advertisements are for the public. The advertising words are too long and difficult to remember. The language must be concise and rhetoric should be used appropriately. , strive to make the sentences lively, easy to remember and recite.

For example, the slogan of a public service advertisement with the content of "Voluntary Blood Donation": Holding hands with each other, donating blood saves people's hearts; bits and pieces of hearts are connected, and pieces of true love warm the world; blood is precious and saves character. Higher; I wish you a long life, and your blood fills your heart; waves make rivers surge, and your blood makes life boil! I am healthy, I donate blood, and I am proud!

From a rhetorical point of view, the first two sentences of these six advertising slogans use parallels, which are neat and eye-catching; the third and fourth sentences cleverly use famous poems, which increase the cultural heritage of the advertisement; and the fifth sentences use bixing techniques, The sentences are vivid; the six sentences use parallelism and are sonorous and powerful. From the perspective of sentence structure, the first five sentences are complete sentences with harmonious rhyme and are easy to hear and remember; the sixth sentence is a short sentence, concise and lively.

3. The concept is novel and creative

Advertising uses creativity to speak, and creative advertising slogans use the language of art to spread an idea. Therefore, when writing advertising slogans, you must use artistic techniques to reach people's hearts and achieve the purpose of "waking up the dreamer with one word". For example, the blood donation slogan "Because of a drop of your blood, my smile is no longer pale" is novel and vivid, giving the act of blood donation a whole new realm.

4. The tone is cordial and warm, full of humanistic care.

Modern civilization should bid farewell to rudeness and barbarism. Even if it restricts and advises people's behavior, it should also give high respect and respect to individual life. Therefore, good advertising slogans use "beauty" and "goodness" as much as possible to induce personality and arouse people's noble emotions. For example, "You can go home only when you are safe" is warm and considerate, which is far more humanistic and powerful than "Strictly prohibit speeding".

Practice new questions

1. Please draft a public service announcement with the content of "Love Flowers and Plants".

2. On campus, we often see some uncivilized phenomena, such as rude language, indecent behavior, vandalizing tables and chairs, littering, etc. Please write two or three public service announcements to address these phenomena.

3. In order to help poor students study, a middle school plans to organize a charity donation event. Please write a campus public service announcement for this event.

Answer:

1. ① One tree, one tree = a forest ② It’s a pity to break through the green carpet, why not take a few more steps ③ You can appreciate the flowers when they bloom, don’t break the flowers to appreciate the branches ④ The flowers taken away are short-lived, but the beauty left behind It is forever ⑤ I hope you will not stretch out your hands to break branches, flowers also have their own tears.

2. ① Dear tap water, please wipe away my tears - please save water. ②With every move you make, don’t forget my hungry mouth—the fruit peel box. ③It’s hard to find a true friend in the world, and it’s hard to cultivate a campus lawn—please take care of the lawn.

3. ①Save a penny, give a love, and warm the true love in the world. ②You help, I help, everyone helps. ③Hand in hand, no one is missing. ④Sunshine, rain and dew, charcoal in the snow; true love, kindness, human love. ;