Corporate Culture of Jiangsu Bank

(A) the core system of corporate culture

Corporate mission: let customers enjoy high-quality financial services.

Corporate vision: Building a first-class commercial bank with distinctive features and core competitive advantages.

Core values: integrating entrepreneurship, intellectual innovation and Excellence.

(2) Brand proposition

Melt you and me into infinity.

Internally, by respecting the personal value of each employee, integrating the belief, strength and wisdom of all employees, we can stimulate unlimited potential, accelerate innovation and development, and provide quality services.

By respecting the financial needs of every customer, we strive to provide quality financial services to all customers, create unlimited value, repay people's livelihood and promote social progress.

In the end, Jiangsu Bank will develop together with customers, make progress together with society and create an infinitely better future!

(3) Interpretation of the emblem

The emblem of Jiangsu Bank rotates with the initials "J" of "Jiangsu" to form the square hole shape of the coin, which has obvious financial characteristics. The rotation of the two letters "J" represents the circulation of funds.

The emblem of Jiangsu Bank rotates with the initials "J" of "Jiangsu" and "Finance", forming a "indomitable spirit, round and rolling" shape, which not only shows the regional characteristics of the brand originated from Jiangsu, but also conveys the brand's financial industry attributes.

The upper part of the emblem is blue, symbolizing the sky, customers, low-carbon economy and harmonious society. The lower part of the emblem is gold, symbolizing land, banks, financial services and social responsibility. The middle space connecting up and down and extending to both sides is a metaphor for people, symbolizing tolerance, enterprising and unlimited potential.

The two-part rotation fusion has three meanings:

—— Jiangsu Bank adapts to the weather, integrates elites from all walks of life, gives full play to regional advantages, and builds a first-class bank with the spirit of unity and development, which is unlimited in the world.

—— Jiangsu Bank adheres to customer orientation, integrates local wisdom, understands customer needs, and integrates customer life with meticulous and enthusiastic service, bringing infinite excitement.

—— Jiangsu Bank inherits the spirit of innovation, integrates diversified services, pays attention to society and people's livelihood, promotes sustainable development with flexible and efficient products, and creates an infinite future.

The "shape, color and meaning" of the logo contains the philosophical way of "heaven, earth and people", which shows the brand advantage of "good weather, good geographical position and harmonious people" of Jiangsu Bank, fully interprets the brand proposition of "infinite integration of you and me" and realizes the perfect unity of brand identity and connotation.