Anta’s corporate culture

Mission - to integrate the sports spirit of transcending oneself into everyone's life. Vision - To become a world-class sporting goods company with the highest brand reputation and market share in the Chinese market, respected by others, and sustainable development. Core Values ??Brand First - We firmly believe that brand value is the benchmark for business decisions and the core that ANTA people strive to maintain.

Innovation and change - We are never afraid of the risk of change, anticipate a forward-looking pattern, and create customer lifetime value with innovation that changes as needed.

Focused and pragmatic - we adhere to the truth-seeking attitude of precision, detail, practicality and strictness, and are committed to the continuous growth of the sports industry.

Integrity and Gratitude - We believe in the principles of honesty, integrity and commitment, always be grateful and fulfill our social responsibilities.

Subsidiary brands: Anta: Anta is a professional sporting goods brand positioned at the public. Anta focuses on providing the most cost-effective professional sporting goods to the broadest number of ordinary consumers. ANTA KIDS: ANTA KIDS mainly creates healthy and comfortable products for children aged 3-14 to accompany them to exercise freely and grow up healthily. Its products are mainly in two major styles: sports and lifestyle. The products cover clothing, shoes and accessories, which fully meet the children's daily wearing needs for various occasions such as school, sports and travel. FILA: The FILA brand was founded in Italy in 1926 by the FILA brothers. In the 1970s, in line with the diversification strategy, the brand expanded its sportswear business, which had a promising future at the time, and successively developed a series of products for tennis, skiing, swimming, golf, mountain climbing, etc., which were sold in France, Italy, and the United States. , Japan and more than 30 countries and regions, it is a well-known high-end sports and leisure brand in Italy. In 2009, Anta will acquire the Chinese trademark rights and operating business of the Italian brand Fila. Anta-NBA co-brand: On October 13, 2014, NBA China and Anta Sports Goods Co., Ltd. announced in Beijing that they had formed a long-term partnership. Anta officially became the official market partner of the NBA and an NBA licensee. ANTA has launched a full range of ANTA-NBA co-branded sneakers and accessories with team and league logos. Star products: ANTA products: Men's shoes: basketball shoes, running shoes, comprehensive training shoes, outdoor shoes, casual shoes, sneakers, table tennis shoes, tennis shoes

Women's shoes: running shoes, comprehensive training shoes, outdoor shoes , tennis shoes, sneakers, casual shoes, table tennis shoes

Men's clothing: short-sleeved T-shirts, POLO shirts, sports trousers, sports shorts, three-quarter pants, three-quarter pants, down jackets

< p>Women's clothing: sports suits, short-sleeved T-shirts, POLO shirts, skirts, shorts, cropped pants, sports trousers, down jackets

Accessories: backpacks, small cross-body bags, waist bags, chest bags, Sports underwear, socks, basketballs, wristbands ANTA KIDS products children's clothing, children's pants, children's shoes, accessories FILA products: RED LINE series, GINNY series, Anna Sui series, Shu Qi's same style/Chris Evans' same style , Italian classic series/classic printing series

Sports resources: COC: In June 2009, Anta and the Chinese Olympic Committee reached a strategic cooperation agreement and became the Chinese Olympic Committee's sports apparel cooperation from 2009-2012 Partner, sponsoring Chinese sports teams to participate in 11 major international events including the 2010 Vancouver Winter Olympics, 2010 Guangzhou Asian Games and 2012 London Olympics, providing championship equipment.

In 2013, ANTA once again joined hands with the Chinese Olympic Committee and became the "2013-2016 Chinese Olympic Committee sportswear partner" for the new Olympic cycle. ANTA will continue to provide award-winning equipment for 10 major international comprehensive sports events for Chinese athletes, including the 2014 Sochi Winter Olympics, the 2014 Incheon Asian Games, and the 2016 Rio Olympics.

Sports Management Center and National Team Water Sports Management Center: China National Sailing and Windsurfing Team (CST), Chinese National Rowing Team (CRT), Chinese National Canoeing Team (CCT), Chinese National Slalom Canoeing Team (CCST) ), China National Fin Swim Team (CFT), China National Extreme Team (CEST), China National Motorboat Team (CMBT), China National Water Ski Team (CWST)

Boxing Taekwondo Sports Management Center: China National Boxing Team, China National Karate Team, China National Taekwondo Team

Gymnastics Management Center: China National Gymnastics Team, China National Rhythmic Gymnastics Team, China National Trampoline Team

Lifting and Routing Sports Management Center: Chinese National Weightlifting Team, Chinese National Wrestling Team, Chinese National Judo Team

Winter Sports Management Center: Chinese National Figure Skating Team, Chinese National Hockey Team, Chinese National Curling Team, Chinese National Speed ??skating team, China National Short Track Speed ??Skating Team, China National Ski Team NBA On October 13, 2014, Anta officially became the NBA's official marketing partner and NBA licensee. NBA stars Klay Thompson, Kevin Garnett, Rajon Rondo, Chandler Parsons, Luis Scola Sports stars table tennis: Wang Hao, Kong Linghui, Liu Shiwen, Zhang Jike

< p>Tennis: Jelena Jankovic, Zheng Jie

Fencing: Tan Xue, Zhang Liangliang

Ice and Snow: Li Nina, Shen Xue, Zhao Hongbo, Pang Qing, Tong Jian, Zhou Yang, Han Xiaopeng, Zhang Hong, Xu Mengtao, Li Jianrou, Han Tianyu, Li Zijun, Fan Kexin, etc.

Diving: Guo Jingjing

Trampoline: He Wenna, Dong Dong

Gymnastics : Zou Kai, Teng Haibin, Feng Zhe, Yao Jinnan

Rhythmic gymnastics: Zhang Doudou

Boxing: Zou Shiming, Xiong Chaozhong

Running: Chen Penbin

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Sailboat: Xu Lijia

Weightlifting: Liao Hui, Wu Xiaobiao, Lu Xiaojun, Lin Qingfeng

Corporate social responsibility: Sports charity In 2013, ANTA Sports Goods Co., Ltd. joined hands with the China Olympics The "Olympic Public Welfare Cooperation Alliance" jointly sponsored by the Olympic Committee and others was officially launched. It is reported that the alliance will gather the superior resources of the four parties in the field of sports to further promote the Olympic spirit in our country and widely promote the development of national fitness sports.

In April 2013, the "Olympic Charity Cooperation Alliance" jointly launched by ANTA Sports Goods Co., Ltd., the Chinese Olympic Committee, the Champions Fund, and the Samaranch Sports Development Foundation*** was officially launched in Beijing For the "Love Bridge" public welfare project, Anta, as the first charity enterprise, donated sports equipment worth 20 million yuan.

As of May 2015, the Love Bridge project has been held in Ya'an, Sichuan, Beijing Bird's Nest, Qitaihe, Heilongjiang, and Xining, Qinghai. It is expected that by the end of 2015, ANTA will have launched its products in more than 31 provinces and municipalities Hundreds of schools have donated sports equipment worth more than 100 million yuan. Actively participating in disaster relief After the Wenchuan earthquake in 2008, Anta donated a total of more than 10 million yuan in funds and materials to the disaster area, becoming the first company in the sporting goods industry to donate more than 10 million yuan. After the earthquake in Yushu, Qinghai Province in April 2010, Anta donated 2 million yuan to the disaster area and provided strong support for the construction of schools after the disaster. In early 2010, a severe drought occurred in Huize County, Yunnan Province. ANTA joined hands with the national rowing team to donate 36 tons of drinking water and other disaster relief materials to the local area, which temporarily alleviated the difficulty of drinking water in the county. After the Ya'an earthquake in Sichuan in April 2013, Anta immediately donated money and goods worth 10 million yuan. At the end of May of the same year, it joined hands with well-known athletes such as Yang Yang, Yang Wei, Wang Liping, Feng Kun, and Guo Dandan to visit the affected youth in Ya'an. . In 2014, the Ludian area of ??Zhaotong City, Yunnan Province suffered a 6.5-magnitude earthquake, affecting more than 1 million compatriots. As a leading company in the domestic sporting goods industry, ANTA Sports Goods Co., Ltd. took the lead in donating money and materials worth 5 million yuan to the earthquake-stricken areas, hoping to help compatriots in the disaster-stricken areas rebuild their confidence and tide over the difficulties.