Usage of SCQA Framework of Do book │ Golden Pagoda Principle

The Golden Pagoda Principle is a book that teaches us to write, express, think, manage and train. The whole book actually expresses a meaning, that is, to communicate and communicate in a structured way of thinking.

In this book, there is a framework called SCQA, which can help us build a framework quickly, no matter in speaking, writing, thinking and problem solving. If you are interested, please read my introduction below.

1. What is SCQA?

1, situation: background.

Describe the background and tell the audience an objective fact.

Conflict: conflict

There is a conflict at present, because it leads to problems.

2. Question: Question

Ask whether to solve related problems.

Answer: the answer

Answer the questions raised, solve the doubts of the audience, or publicize some opinions.

Second, some application examples of SCQA

Let's look at some cases. The following are some examples collected online:

1, the leader asks about our performance, go ahead.

A: I think the way to improve the performance is: 1, how about ... 2, how about, 3. ....

Speech B: There was an epidemic recently, during which the business volume declined, and many young people were unable to go out to buy things, preferring to bring goods to online celebrities;

The habits of young consumers are changing, but we have not changed and made corresponding countermeasures;

This epidemic has really made us see these points. Should we make changes?

In order to improve performance, my idea is to make corresponding changes. I have three ideas, first, second and third. ...

2.SCQA advertising application

Onychomycosis, one infects two. Ask me what to do? Use bright armor immediately!

In addition, the copy of the advertisement is interspersed with SCQA, as shown below:

3. Ancient Poetry in 3.SCQA

It suddenly blew and rained last night.

You don't need residual wine for a deep sleep (drunk, you slept for a Ye Xiang, but you woke up before you got enough sleep)

Excuse me, is the shutter man Haitang still there? (Ask the servant, Begonia flowers did not wither after last night's wind and rain. )

Do you know that?/You know what? Do you know that?/You know what? (What's the matter? It's usually windy and rainy at night, and the latter will also have an accident. )

It should be green, fat, red and thin. It turns out that the leaves are thicker and care for long and small flowers. It seems better to rely on people with thick shoulders.

4.SCQA is used to deal with self-perceived emotions.

Something happened that upset me.

Think about what happened first,

See what conflicts upset you,

Ask yourself if there is a solution. Or is it a win-win solution for all?

Give a solution.

Third, the application of SCQA should pay attention to

Situation, describing the background can not be separated from the customer's cognition.

1. Scenes and scenarios should make others feel substituted: attention should be paid to details, and the background should not be divorced from the customer's cognition. Describe the details through the five senses. The stronger the detail description, the stronger the sense of substitution. For example, the international stock price plummeted, which was too abstract and divorced from the audience's cognition and accumulation.

2. Speak with data. During the epidemic, five-tenths of the shops outside our community posted signs for rent.

3. Tell your true experience and pass it on.

Conflict used to be a sense of substitution. Look at this picture quietly, and now it is necessary to disrupt the previous stable state.

Let people realize that there is a problem in a calm state. This kind of conflict should also have a unique view, the conflict under the phenomenon. More attractive to others.

Question: ask clear questions, guide and make a turning point.

For example, should you make money by doing public welfare? How to design a brand-new business model to avoid such conflicts?

Answer the questions raised, and the confrontation is neat.

Should, or should not. The reason is that the first thing is what, and the second thing is what. What is the first adjustment and what is the second adjustment?

Fourthly, other transformation modes of SCQA.

1, flat and direct SCA

At present, the company is developing rapidly, and the demand for internal training is increasing. However, our shortage of personnel has become the bottleneck of our development. To this end, I have designed some ABC solutions.

Step 2 get to the point

I have designed a supplementary plan ABC for personnel. At present, the company is developing rapidly, and the demand for tense training is increasing rapidly. However, our shortage of personnel has become a bottleneck for us.

3. Highlight the worrying CSA.

In recent years, the shortage of talents in China has become a major bottleneck restricting training and exhibitions. After all, the company has developed rapidly in recent years and the training demand has increased. We hope that the company will develop well and make suggestions for the company. I have designed a supplementary plan ABC for personnel.

4. Highlight QSCA's confidence

How to expand personnel? How to reduce the cost of employment? These are the key problems to solve the shortage of personnel.

In recent years, the company has developed rapidly and the training demand has increased greatly.

However, the increasing shortage of personnel has become the main bottleneck restricting training.

To this end, I designed a supplementary plan ABC for personnel. To solve this kind of problem.

The above is for learning reference, self-improvement, frequent reading, practice and mastery!