Kodak in george eastman was born.

In order to give his new product a unique name, Eastman thought for a long time and created a new word-"Kodak". Later, he explained, "I invented this name myself." K "is my favorite letter, which belongs to the kind of cadence and catchy letter." But how to make words start and end with' k' becomes a problem. After many letter combination experiments, I finally thought of Kodak. Kodak's unique yellow commercial appearance chosen by Mr Eastman is world-famous and is one of the company's most valuable assets.

1 in June, 888, the small pocket camera "Kodak1"was finally put on the market, but at first, the situation was not very good. Because it is a new thing, when the camera was first put on the market, almost no one cared. Looking at this grotesque thing, no one believes that it will make a good portrait. After all, traditional photographic equipment has occupied the market for so long. In addition, taking pictures has always been a very troublesome thing. Many people are afraid that they have no skills and will not play this new gadget.

Faced with this situation, Hysmans was ingenious and came up with a good idea. He put an advertisement in the media: "You just press the button and we'll do the rest". In less than a year, this slogan has become a household name. Subsequently, advertising managers and advertising companies competed to implement his idea, and magazines, newspapers, display cases and billboards were covered with Kodak slogans.

Kodak products occupy a place in the World Expo. "Kodak Girl" wears fashionable clothes and holds a camera that changes every year, showing charming smiles to photographers from all directions. 1897, in Trafalgar Square in London, an electro-optical sign flashed the words "Kodak"-one of the earliest signs used in advertising.

Nowadays, company advertisements have appeared all over the world, and the "Kodak" trademark created by Mr. Eastman himself is almost a household name.

1892, Eastman renamed the company "Eastman Kodak". 1895, Kodak introduced a pocket camera with a price of $5, which caused a sensation all over the world-the dream of "popularization" of photography technology finally came true.