What does VI include? A complete set of VI standard catalog

1. Corporate logo design Corporate logo and logo creative description logo ink draft logo reverse white rendering logo standardized drawing logo square coordinate drawing logo reserved space and minimum proportion limited logo specific color effect display

2. Enterprise standard font The full name of the enterprise is Chinese font. The enterprise is abbreviated as Chinese font. The full name of the enterprise is Chinese font. Grid coordinate drawing enterprise is abbreviated as Chinese font. The enterprise is full name in English font. The enterprise is abbreviated as English font. The full name of the enterprise is English font. Grid coordinate drawing enterprise. Abbreviated as English font grid coordinate drawing

3. Enterprise standard color (color plan) Enterprise standard color (printing color) Auxiliary color series subordinate industry color identification background color usage regulations color matching combination special table background color chroma, Hue

4. Corporate styling (mascot) Mascot color drafts and styling instructions Mascot three-dimensional renderings Basic dynamic styling of mascots Corporate mascot styling Monochrome printing specifications Mascot expansion and use specifications

5. Corporate symbol graphic color draft (unit graphic) Symbolic graphic extended effect draft Symbolic graphic usage specifications Symbolic graphic combination specifications

6. Enterprise-specific printing fonts Enterprise-specific printing fonts

7. Combinations of basic elements Standardize the combination of logos and standard characters in multiple modes Combinations of logos and symbolic graphics Multiple modes of logos and mascots Multiple modes 2. VI application design project

1. Office supplies design Senior executive business card Intermediate executive business card Employee business card Envelope Domestic envelope International envelope Large letter Letter paper Domestic stationery International stationery Special stationery Notes Fax paper Bill holder Contract Contract folder, standard format, file box, salary bag, identification card (work permit), temporary work permit, entry and exit pass, work notebook, folder, file bag, dossier paper, official letter, letter paper, memo, briefing, signature, document header, straight and horizontal form, standard phone record, office stationery, appointment letter Job offer letter, certificate, announcement, maintenance outlet, name and address, cover and inner page layout, product manual, cover and inner page layout, time card, leave form, business card box, business card table, desk, signboard, timely labeling, opinion box, manuscript box, corporate badge, paper cup, tea cup, coaster, office pen, Pen holder, notebook, notepad, briefcase, address book, property number plate, training certificate, national flag, corporate flag, mascot flag, flag holder shape, hanging flag, roof hanging flag, vertical flag, table flag 2. Corporate relations gift design, greeting card, special invitation, invitation and envelope hand-held Bag packaging paper, key tag, mouse pad, wall calendar format specification, desk calendar format specification, calendar card format specification, postcard format specification, small gift box, gift supplies, identification umbrella 3. Employee clothing, clothing specifications, management personnel men's clothing (suits, white collars, ties, ties Clip) Management women's clothing (skirt\\Western dress\\collar\\chest) Spring and autumn shirt (short-sleeved) Spring and autumn shirt (long-sleeved) Employee men's clothing (suit\\blue collar shirt\\vest) Employee women's clothing (skirt Clothes\\suits\\collars\\chest accessories) Winter cold-proof work clothes, sportswear jackets, sportswear, sports caps, T-shirts (cultural shirts), field staff clothing, safety helmets, work caps 4. Corporate body appearance design, official car, van, shuttle bus, large transport truck Special models of small transport trucks, container transport vehicles

5. Signs and symbols indicating system Enterprise gate appearance Enterprise factory building appearance Office building schematic renderings Building outdoor signboard Company name Signboard Company name Marble slope treatment Movable signboard Company Institutional floor plan, door entrance indication, glass door, floor sign, direction guide sign, public facility sign, notice board, production area building sign setting specification, vertical road guide sign, vertical road sign, vertical

Ground-type signboard, welcome placard, outdoor vertical light box, parking area sign, vertical road guide sign, workshop sign and ground guide line, workshop sign and ground guide line, production workshop door plate specification, branch and factory vertical door plate, door plate production area plan Instruction map, production area sign, reception desk and background board, indoor corporate spirit slogan sign, glass door and window reminder decoration belt, workshop indoor sign, warning sign, public area, indicative function symbol, company internal visit instructions, various department work group instructions, interior The operation process instructs the exit/access planning of each business office

6. Sales store signage system, small sales store, large sales store, store horizontal, vertical and square signboards, shopping guide flow chart format standard, in-store background board (image wall), in-store exhibition stand Accessories cabinets and shelves Storefront light boxes Vertical wall light boxes Data racks Trash cans Indoor environment 7. Enterprise product packaging identification system Large-ticket commodity transportation packaging Outer packaging box (wooden, paper) Product series packaging gift box packaging wrapping paper accessories packaging carton certificate product Logo card, storage card, warranty card, quality notice, format specifications, instructions, format specifications, sealing glue, conference supplies

8. Corporate advertising specifications, television advertising logos, framed newspaper advertising series format specifications (full page, half page, banner) ) Magazine Advertising Standards Poster Layout Standards Series Themed Posters Large Street Sign Layout Standards Light Box Advertising Standards Bus Body Advertising Standards Double-layer Car Body Advertising Standards T-shirt Advertising Horizontal and Vertical Banner Advertising Standards Large Hydrogen Balloon Advertising Standards Neon Sign Performance Effect Direct Mail DM Publicity page format, paper cup for advertising promotion, direct mail promotion, three-fold format specification, corporate brochure cover, format specification, annual report cover format specification, promotional folding cover, front and back cover format specification, product single-page manual specification, half-fold promotional card specification 7. Network home page layout Specification classification Web page layout specification CD cover specification Qingtian Zhu light box advertising specification Wall advertising Roof light box advertising specification Outdoor sign Night effect display board display specification Counter vertical POP advertising specification Standing POP specification Hanging POP specification Product technical information description Layout specification product Instructions, street signs, advertising formats

9. Exhibition instruction system, standard booth, exhibition board form, special booth indication specification, standard booth specification, sample booth, sample booth, sample display board, product instruction board, information rack, conference business supplies

10. Recycled tool color ticket sample, standard color color ticket sample, auxiliary color, standard combination form, symbolic pattern sample, mascot shape sample

Vi design (corporate image recognition system design) is the visual symbol of corporate culture and the visual carrier of corporate values. In the process of shaping a team, it represents the beliefs, ideals, and ambitions of a team. The unified and distinctive brand image formed by it enables companies to communicate with the market more directly and effectively, helps consumers build goodwill and confidence in the company and its products, and strengthens market appeal.