How to do a good job in online sales

Online sales are paid more and more attention by publishing organizations. The following is what I have compiled about how to do online sales well. Welcome to reading.

1 What is online marketing?

The so-called network marketing is to entrust the network marketing work that needs to be realized by enterprises themselves to professional network marketing service providers in the form of contracts.

On the basis of in-depth analysis of the current situation of enterprises, product characteristics and industry characteristics, online marketing outsourcing service providers tailor personalized and cost-effective online marketing solutions for enterprises, take full responsibility for the effective implementation of the solutions, track and monitor the online marketing effects, and provide effect analysis reports for enterprises on a regular basis.

In this process, network marketing service providers will give full play to their professional advantages in technology, marketing planning and implementation, and try their best to achieve the predetermined goals in order to obtain the service fees paid by enterprises.

2 the characteristics of online marketing

Generally speaking, the ultimate goal of online marketing must be to realize the purchase behavior.

However, the realization of purchase behavior sometimes takes a long period, and the whole process from impression to purchase behavior is very expensive.

Therefore, it is good if marketing can realize the purchase intention or make a good impression on the product, or just leave an impression on consumers.

In this way, people's evaluation of the effect of online marketing is not limited to the final actual purchase, but focuses on the whole process from consumer impression to good purchase intention of products and finally to purchase behavior.

3. The impact of online marketing on offline marketing

The influence of online marketing on offline behavior can be divided into many types, and it can be divided into four levels according to the relatively main influence and the very strong influence, as shown below:

1. Make an impression on the product.

2. Have a good impression on the product/potential purchase possibility.

3. Submit the purchase intention, try it out, or call for consultation/inquiry.

4. Produce actual offline purchase behavior.

Four conditions for successful online marketing activities

1. Grasp the target population, understand the needs of users, and grasp the pain points of users.

For example, on the WeChat platform of a real estate company, if customer service function can be added, the customer service staff can answer the owner's questions online.

2. Sense of participation. Doing business is not only about making content, but also involving users.

For example, if you are a mother-infant e-commerce brand, you can organize a "cutest baby" selection activity to encourage users to upload photos of their cutest babies.

3. User experience.

Sometimes I feel that user experience and participation are contradictory. For example, many people say that they have a strong sense of participation when buying a Xiaomi mobile phone, but the user experience is not good enough, and they need to grab it. They need an invitation code to buy it, and the user experience is not good. How to solve this contradiction will become a problem for operators to think about.

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