Languages to be used in the Expo.

Recommend the slogan of Shanghai World Expo:

1, three points for friendship, ten points for civilization and 100% for Expo.

2. "'city' carries dreams, and' people' are participating."

3. "Civilized Expo is splendid, and harmonious Shanghai is full of charm."

4. "Meet the Expo and perform a wonderful China."

5. Good Expo * * * Hope, affection and friendship.

6. My heart is full of expectations for the Expo, and my pen depicts the enthusiasm of Shanghai!

7. Show different national cultures and integrate the wisdom of people all over the world!

8. When you bent down to pick it up, you picked up the face of the city.

9. Smile to commemorate the World Expo and be polite to the guests.

10, the agreement between us, consistent civilization.

Slogan of low-carbon life:

1. Enjoy a low-carbon life and live a healthy life.

2. Increase energy-saving and low-carbon efforts to meet the green Expo.

3. I am low-carbon and I am happy.

4. Are you low-carbon today?

5, low-carbon life, starting from me.

The message behind the private car:

1. Distance makes beauty. 2. You let me let you, the road is wider.

3, people are close, cars are far away. 4. It is everyone's responsibility to protect novices.

5. Move the obstacle, please go around.

Drafting method of publicity language:

First of all, antithetical sentences

The use of antithesis is the most commonly used method in writing tips, such as "exhaled smoke is harmful to people;" Inhale poison, harm yourself, sit on the ground and complain, wipe the white wall with your hands, go out happily and go home safely, take away the knowledge, leave a good book, take away the poetry book without regret, and burn a cigarette and half a mouthful of phlegm to humiliate sven. This prompt is rhythmic, catchy to read, harmonious and pleasing to the ear, giving people a sense of beauty and easy to remember.

Second, the concept of sound pun

It is to use homophonic and homophonic meanings to give words several different meanings, thus receiving intriguing effects. For example, the public toilet prompts "come in a hurry, go in a hurry", which means elegance and makes the toilet users smile, and the effect is good. There are two water-saving tips: "cherish me, start from bit by bit!" " Cherish the source of life, turn off the dribs and drabs, make good use of homophonic puns, and profoundly explain the connotation of water saving: turn off the dribs and drabs and start from bit by bit. Another example is a lawn sign that says "grass is alive, please leave' green' under the first step", and the police call you "first step", please leave green (kindness) under your feet. How do you think the grass can stand it? Using puns as hints can increase the level and richness of expression, and the meaning of words is shallow and easy to remember, which is an effective creative skill.

Third, the contrast technique.

Comparing the hints written can often give people a deep impression and enlightenment, such as "a big tree can make thousands of matches;" A match can destroy thousands of trees "(tips on forest fire prevention), and the comparison of figures is shocking;" Another example is the traffic warning "A drop of wine by the driver, two drops of tears by relatives" and "A few drops of wine will lead to countless blood and tears". Every sentence is enlightening and thought-provoking; Every word is gripping and alarming.

Fourthly, personification rhetoric.

Personification can make boring truth lively and interesting, thus increasing the aesthetic effect of tips. For example, "Feed me dirty food, and Mother Earth has just put on clean clothes-the trash can says" Thank you for your love, and I will never forget it-the grass says "I have a big appetite and swallowed all the scraps of paper" (trash can) "I'll take care of you when it gets dark, the corridor light says". Because of personification, the content becomes more real, concrete, vivid and touching, and the effect is beyond the reach of a simple sentence.

Five, the classic language

It is to use classic short sentences, poems, famous sayings, two-part allegorical sayings and idioms as tips. It can be quoted directly when editing, for example, the slogan of protecting cultivated land, "Save the square inch of land for future generations to plow", quotes a famous sentence in "Zengguang Xianwen"; Everyone in the restaurant is familiar with "who knows that every meal is hard" and "a porridge and a meal are hard to come by". Parody rhetoric can also be used to change individual words, such as: the flower bed prompts "flowers should be straight, don't fold flowers and enjoy empty branches", that is, the famous sentence "flowers should be straight, don't wait for empty branches" is used backwards to remind people to cherish flowers and be ingenious. Another example is "children need to be quiet when they study, and neighbors need to be quiet when they rest-be quiet, don't be' noisy'", "If you are tall, don't be' soaked', and loving your neighbors means loving yourself". Add a little to the idiom and it will become an intriguing reminder. The classic language is catchy, familiar and cordial. As a hint, it is conducive to winning people's goodwill and spreading quickly.