Jiangxi rural commercial bank one-click card binding

In order to smooth online channel services and enhance customers' experience in using cards, Runchang Rural Commercial Bank seized the opportunity of business development in the first quarter, enriched scene services and strengthened publicity and guidance, relying on marketing inside and outside the hall, so as to drive customers with tied cards to achieve rapid growth. By the end of March, there were 283, customers who paid by tying cards, an increase of 23,5 or 9.4% compared with the beginning of the year.

cooperate with internal and external operations to improve marketing quality and efficiency. First, focus on office space and enrich marketing activities. Keep a close eye on the traffic customers in the lobby, use the smart marketing system to make an "accurate portrait" of the customers entering the lobby, accurately connect the target customers who have not yet opened the mobile banking and binding card business, and follow up the service in time. We will continue to carry out the salon in the theme hall, focusing on promoting the online card-tying business, and combine online marketing activities such as "tying courtesy first", "face-to-face signing for reduction" and "mobile phone recharging for reduction" to let customers experience the convenience and benefits of card-tying payment through face-to-face explanation and hands-on demonstration. The second is to pay attention to outreach marketing and extend the scope of services. Set up 23 mobile hall service teams and 1 Hui Shang service team, carry portable intelligent teller machines, mobile terminal equipment and other equipment to carry out door-to-door services, and enter villages, communities and merchants to activate social security cards and open mobile banking on the spot, and provide customers with binding services of WeChat and Alipay cards with "one-on-one" guidance to ensure their activation after opening.

enrich usage scenarios and improve service efficiency. First, expand industry customers and acquire customers in batches. Take the initiative to connect with government agencies, enterprises and institutions within its jurisdiction, carry out business cooperation in combination with the establishment of branches and the "four orders" docking marketing, combine online business development with industry customer marketing scenarios, and open bank cards, mobile banking and card-tied payment services in batches with wage payment and batch credit granting as the breakthrough points. The second is to carry out horizontal alliances to achieve win-win cooperation. Relying on the construction of "smart market", the professional vegetable and melon trading market in agricultural areas was selected as a pilot to build an online payment and settlement platform of "cashier treasure". In urban areas, choose large supermarkets closely related to residents' lives to establish horizontal alliance and cooperation. By carrying out online payment activities such as "binding first, reducing first" and full reduction, the number of customers who pay by credit card has increased steadily. The third is to smooth the convenience channels and increase the customer experience. Strengthen cooperation with third parties, actively build a cooperation platform for paying water, electricity, gas and heating fees, smooth online payment channels, provide convenience for urban and rural residents, increase the customer service experience of online credit card payment, and expand the online customer market. Related questions and answers: