What do you mean by feeling?

Public opinion refers to the social and political attitude of the people as the main body towards social managers and their political orientation around the occurrence, development and change of intermediary social events in a certain social space. It is the sum of many people's beliefs, attitudes, opinions and feelings about various phenomena and problems in society. From the traditional sociological theory, public opinion itself is a concept in public opinion theory and a comprehensive reflection of public opinions. However, in the strict sense of modern public opinion theory, public opinion itself is not a simple summary of the law of public opinion, but a description of "public opinion and its role in the ruling party and its political orientation law" In short, public opinion is the social attitude of the people in the process of its occurrence, development and change.

The importance of public opinion

Public opinion is people's social and political attitude in the process of its occurrence, development and change.

Public opinion is the reflection of public opinion collection. In other words, public opinion is the origin of public opinion. Without public opinion, there is no public opinion.

2. The public opinion that public opinion should reflect is the "public opinion" that can influence the decision-making behavior of the rulers, not all public opinions;

3. Public opinion is the basis of public opinion. To study and analyze public opinion, we must first study and analyze the law of the occurrence, development and change of public opinion.

4. Public opinion space plays an important role in the spread of public opinion and its influence on the decision-making behavior of rulers. What is particularly emphasized here is that "people's social and political attitudes" in the definition of public opinion refers to people's views, opinions and attitudes towards rulers and their political orientation. In the final analysis, this social and political attitude of the people is a kind of appeal and expression of their own interests, which includes not only their views, opinions and attitudes on national politics and social politics, but also their views, opinions and attitudes on social things. In a word, "people's social and political attitude" is a collection of people's demands and wishes for the rulers to continuously improve their public conditions.

Public opinion information

Broadly speaking, public opinion information, also known as "social public opinion information", belongs to the category of social information and is the sum of news, intelligence, information and other forms that are produced through public awareness and can have different degrees of influence on society. It is the description and expression of public opinions, and refers to the information operation process of collecting, sorting out, analyzing, using, submitting and feeding back the public's attitude towards society, in which information, data, news, intelligence, signals and instructions that objectively reflect the state and operation of public opinions are used.

In a narrow sense, public opinion information is the carrier that reflects the state and operation of public opinion. Public opinion information includes the collection, collation, analysis and processing of public opinion, such as text, video, audio and other forms. It is an expressive material that reflects the public's social attitude, and the most common form is written material dominated by words. It is a special kind of information, and only the "general opinions and cognition" produced by people after receiving the information can be regarded as public opinion information, such as infectious pathogens that can cause social panic. It is only a factor with social influence in the dissemination of public opinion information, and a certain public social attitude, viewpoint and opinion that can cause public anxiety and panic is the real public opinion. The written materials formed by collecting and sorting out these attitudes, opinions and opinions are public opinion information.

Public opinion is a public social attitude caused by social factors (social variables), and it is an objective existence that exists at any time and changes with the changes of influencing factors. Public opinion information is a part or side of public opinion, which is a description and performance of a specific public opinion state and its changes through people's organized, purposeful and targeted collection and processing. Therefore, public opinion is objective, complete and ubiquitous, and public opinion information is a form of public opinion.

Public opinion information dissemination

Public opinion information is the influence of events on public thought. In propaganda and reporting, public opinion information is the inspiration of "goal" and the public's ideological response.

Public opinion field is a "space-time environment", in which several stimulating factors interact to make some people form the same view. Three factors are needed to influence the public opinion field, namely, the density of people in the same space and the frequency of people's communication, the openness of the public opinion field and the exaggeration of things and atmosphere in the public opinion field. The exchange, combination, adjustment and choice of people's opinions in the public opinion field will accelerate the spread of public opinion more strongly than in the ordinary environment.

Tagged public opinion events in the public opinion field will arouse public attention, spread and discussion, and in this process, the heat of the events will continue to increase, especially the labels that are more sensitive to society can stimulate and arouse public onlookers and discussions, such as the gap between the rich and the poor, social labels of various social interests and emotions related to vulnerable groups, etc. The public opinion field constructed by public opinion information will effectively stimulate the development and evolution of public opinion and attract public attention and participation.

Network public opinion communication integrates the hot agenda (topic) of Weibo and the characteristics of various public opinion information dissemination such as relevant information released by various media and journalists. Under the guidance of opinion leaders, public opinion information can be "empowered" for secondary dissemination and multiple dissemination. With the continuous participation and comments of more online public, it is easy to form "group polarization" and "scale effect". On the other hand, online public opinion often has a variety of complex interests, such as simply using new media and opinion leaders (opinion leaders) resources to carry out strategies such as topic setting, collaborative filtering, first cause effect and stereotype, and further forming effects such as silence spiral, scale effect and group polarization. These stakeholders will also use the "wave of public opinion" movement according to the coping strategies of the relevant parties, which will form a wave-like trend of public opinion communication, making it difficult or tired for the relevant parties to cope.

Enumeration of public opinion types

1. News media

News public opinion is a public opinion packaged by the media, so it has the characteristics of objectivity and accuracy. News public opinion must objectively and honestly analyze and report a reported event that has an authoritative position in public opinion, and it needs real-time monitoring and analysis through the press.

Through the monitoring and analysis of news public opinion, it can help the government and other social organizations to understand events and public opinion in time and formulate corresponding solutions in time. At the same time, news media, as the carrier of social communication, plays a very important social role in conveying policies, guiding public opinion and influencing public decision-making. It needs to obtain the organization of policy orientation, industry research, public relations, brand and crisis management, investor relations, hot information and competitor information, and must monitor and analyze news information timely, effectively and accurately.

2. Financial public opinion

Financial public opinion is the subject of all kinds of financial-related information release, which is based on its own views, revolves around a certain topic and relies on information dissemination channels, thus triggering extensive and different information comments and interactions among subjects. Among them, the subject of financial public opinion can be a natural person or an organization, and the purpose of spreading or receiving public opinion information is different according to their own needs. Communication with clear purpose will have obvious subjective tendency or distortion, while communication without purpose will remain true, but it will also have certain individual characteristics.

Financial public opinion is the product of public opinion environment in professional field, and its theme is the main feature of specific financial public opinion communication. From a macro perspective, it can be divided into two types: events and topics. The theme of the event is a relatively microscopic phenomenon, and the topic theme is a communication theme formed by special factors that can affect macroeconomic and financial operations, such as inflation, exchange rate and interest rate. Its contents mainly include viewpoints, logics and facts, with facts as the basis, logic as the skeleton and viewpoints as the summary.

3. Tax-related dissatisfaction

Tax-related public opinion mainly refers to the public opinion information with tax authorities, tax work and related staff and social organizations involved in tax-related work, which is spread through news media, online new media and the public.

Have a wide influence

After the incident, it spread quickly and affected a wide range. Online tax-related public opinion posts will be released 8 hours after the working day, which brings great difficulties to the work related to public opinion supervision.

Powerful destructive power

The strong influence on social justice is mainly reflected in: on the one hand, it will reduce social credibility and fairness and affect the law enforcement behavior of law enforcement departments; On the other hand, it will spread false or seductive information from social special purposes, which will affect social stability after public speculation and treatment by special purpose users.

Not deeply aware.

There are different law enforcement environments in different areas of China. The humanistic environment in some areas will affect the law enforcement departments' insufficient understanding of tax-related public opinion. If they do not pay attention to its influence, they often treat their work with empiricism and ignore internal relations and contradictions.

Disposal needs to be strengthened

After the formation of the public opinion crisis, the relevant departments have to face both the pressure of public opinion and the pressure of higher accountability. Inexperienced panic response leads to all kinds of information released together without adjustment, which leads to the increasingly severe public opinion situation. Therefore, we should pay more attention to the relationship, cooperation and calm analysis between news media.

4. Online public opinion plus

The online public opinion plus was put forward in combination with internet plus. Through the Internet, big data, cloud computing, overseas public opinion, visualization and various online new media, it guides the domestic public opinion industry to gain further development space and empowers the industry to continuously export.

Usually, we think that "Internet public opinion of an industry" belongs to the category of "Internet public opinion+",but in fact it also includes mobile Internet, big data, cloud computing and other conditions, forming the development from the tertiary industry to the secondary and primary industries, so that all industries, industries and enterprises are included in the public opinion system for comprehensive and three-dimensional public opinion monitoring and analysis.

network public opinion analyst

On October 3rd, online public opinion analysts were formally incorporated into CETTIC vocational training from Ministry of Human Resources and Social Security, and were authorized to take charge of relevant training and assessment in People's Daily public opinion monitoring Office. Those who pass the training will obtain the professional training qualification certificate of network public opinion analysts. Its basic contents include journalism and communication, sociology, public management, statistics, and long-term observation and research on social psychology, network culture and stereotypes by using professional knowledge and skills, and then it is subdivided into professionals in technical fields such as search engine experts, network survey experts, chart experts and statistical experts.

At the same time, network public opinion analysts are social professionals engaged in network information monitoring, public opinion environment research, public opinion situation analysis and network crisis handling, and can provide enterprises, institutions or individuals with professional services such as internet information monitoring, analysis and consultation. Its job is to extract targeted and valuable concrete contents from the massive information on the Internet, and make scientific and logical analysis and judgment on these contents, so as to provide relevant reference for the parties to understand network information, observe network dynamics and deal with public opinion crisis. However, today's online public opinion monitoring is still in the stage of industry self-discipline, and online public opinion analysts need to strictly abide by the workflow and related information processing requirements, as well as the expert review of the report content, so as to eliminate the lack of objectivity of judgment results caused by personal feelings and concepts as much as possible.