Specification for the use of company logo

First of all, the subject of trademark use must be legal;

Second, the trademark used must be legal;

3. The name and scope of the goods or services using the trademark shall be legal.

The lack of any one element constitutes the irregular use of trademarks.

According to Article 14 of the Trademark Law of People's Republic of China (PRC)

Well-known trademarks shall be recognized as facts that need to be recognized in handling trademark cases at the request of the parties concerned. The following factors shall be considered when identifying well-known trademarks:

The degree of awareness of the trademark by the relevant public;

Second, the term of use of the trademark;

(3) the duration, degree and geographical scope of any publicity work of the trademark;

(4) The record that the trademark is protected as a well-known trademark;

(5) Other factors that make the trademark famous.

In the process of trademark registration examination and investigation of trademark violation cases by the administrative department for industry and commerce, if the parties claim their rights in accordance with the provisions of Article 13 of this Law, the Trademark Office may, according to the needs of examination and handling of the case, make a determination on the well-known situation of the trademark.

In the process of handling trademark disputes, if the parties claim their rights in accordance with the provisions of Article 13 of this Law, the Trademark Review and Adjudication Board may make a determination on the well-known trademark according to the needs of handling cases.

In the process of trying trademark civil and administrative cases, if the parties claim their rights in accordance with the provisions of Article 13 of this Law, the people's court designated by the Supreme People's Court may, according to the needs of trying the case, determine the well-known trademark.

Producers and business operators shall not use the words "well-known trademarks" on commodities, commodity packages or containers, or in advertising, exhibitions and other commercial activities.

Extended data

According to Article 16 of the Trademark Law of People's Republic of China (PRC)

If a trademark contains a geographical indication of a commodity, and the commodity does not come from the area marked by the indication, which misleads the public, it shall not be registered and its use shall be prohibited; However, registration in good faith continues to be effective.

The geographical indications mentioned in the preceding paragraph refer to the signs that the goods originate from a certain region, and the specific quality, reputation or other characteristics of the goods are mainly determined by natural factors or human factors in the region.

Article 17

If a foreigner or foreign enterprise applies for trademark registration in China, it shall do so in accordance with the agreement signed between the country to which it belongs and People's Republic of China (PRC) or the international treaties to which it is a party, or in accordance with the principle of reciprocity.

Article 18

An application for trademark registration or other trademark matters can be handled by itself, or it can be entrusted to a trademark agency established according to law.

If a foreigner or foreign enterprise applies for trademark registration and handles other trademark matters in China, it shall entrust a legally established trademark agency to handle it.

Baidu Encyclopedia-Trademark Usage Specification

Baidu Encyclopedia-People's Republic of China (PRC) Trademark Law