Why Shangri-La Hotel can be recognized as one of the best hotels in the world?

In a word, both internal and external factors contribute to the success of Shangri-La Hotel. The success of Shangri-La Hotel Group benefits from many factors, such as unique brand naming and brand recognition, scientific management mode, all-round brand expansion strategy, "people-oriented" corporate culture and three-dimensional marketing system.

Introduction:

Shangri-La is the brand of Shangri-La (Asia) Limited, a Hong Kong listed company. This hotel group belongs to the Guo Group of Malaysian Chinese businessman Guo Henian. Shangri-La, named after james hilton's novel The Lost Horizon, is a paradise in the mountains of China and Tibet.

Since the first Shangri-La Hotel in 197 1 Singapore, Shangri-La Hotel has been moving towards the international stage. Shangri-La Hotel Group, headquartered in Hong Kong, is the largest luxury hotel group in Asia and is regarded as one of the best hotel management groups in the world.