Find 10 classic advertisements and their comments

This is the most familiar slogan and people's favorite slogan. Simple and meaningful, catchy, because heartfelt feelings can be blurted out, which is its classic. So that when Nestle used huge sums of money to collect new advertising words around the world, it found that there was nothing more classic than this sentence, so it kept this sentence forever.

McBride Coffee: Drips are fragrant.

As the second largest coffee brand in the world, Maxwell's advertising language is a language classic. Unlike Nestle, McBride has a better sensory experience. Although it is not as straightforward as Nestle, it conforms to the artistic conception when tasting coffee, and it closely combines the mellow taste of McBride coffee with the inner feelings, which can also stand the test.

McBride Coffee: Good things should be shared with good friends.

This is the slogan for Macmillan Coffee to enter the market in Taiwan Province Province. Because Nestle has firmly occupied the market in Taiwan Province Province and the slogan has been deeply rooted in people's hearts, Macmillan had to combine coffee with friendship from the perspective of emotion, which won the recognition of consumers in Taiwan Province Province, so Macmillan successfully entered the coffee market in Taiwan Province Province. When people see Macmillan coffee, they will think of the feeling of sharing coffee with their friends, which is really good.

M&M chocolate: only soluble in the mouth, not in the hands.

This is the inspiration of the famous advertising master bernbach, which is a classic and has been passed down to this day. It not only reflects M &；; The unique USP of M chocolate sugar-coated packaging implies that M & amp； M chocolate tastes so good that we don't want to hold it in our hands. Stop for a while.

Dove chocolate: creamy and silky.

The reason why it is classic lies in the psychological experience of "silky feeling". Silk is used to describe the delicate and smooth feeling of chocolate. The artistic conception is high enough and the imagination is rich enough. Make full use of associative feelings and exert the power of language to the extreme.

Coca-Cola: forever Coca-Cola, unique and delicious.

In the carbonated beverage market, Coca-Cola is always a gesture of giving up, as if Coca-Cola is delicious. Although the slogan of Coca-Cola changes every few years, and many classic theme slogans have been handed down, it is still the longest-used sentence, which best represents the spiritual connotation of Coca-Cola.

Pepsi: the choice of a new generation

In the competition with Coca-Cola, Pepsi finally found a breakthrough. They found a market among young people, positioned themselves as a new generation of cola, invited super singers that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveys the positioning of the brand and creates a market. This slogan has made great contributions.

Volkswagen Beetle: It's best to see the big from the small.

In the 1960s, the American automobile market was dominated by large cars. When Volkswagen's Beetle first entered the United States, there was no market at all. Bernbach once again saved the Beatles, put forward the idea of "think small", and used the power of advertising to change the American concept, making Americans aware of the advantages of small cars. Since then, Volkswagen's small cars have been at the forefront of the American auto market until Japanese cars entered the American market.

Nike: Just do it (just do it)

Through a series of advertisements with the theme of just do it and the star effect of basketball star Jordan, Nike quickly became the first brand of sporting goods. This slogan is in line with the mentality of the younger generation. Just do it, as long as you are different, as long as you take action. However, with the retirement of Jordan and the change of just do it to "I dream", Nike's influence gradually declined.

Nokia: People-oriented Technology

"People-oriented technology" doesn't seem to have been first put forward by Nokia, but Nokia has given full play to the meaning of this sentence. Facts have proved that Nokia can jump from a small brand to the first brand in the mobile phone market, which respects this concept and truly embodies the people-oriented concept from product development to talent management. Therefore, the slogan is particularly powerful because it has substance in words.

De Beers Diamonds: Diamonds last forever, and one lasts forever.

Facts have proved that classic advertising language is always a combination of rich connotations and beautiful sentences. This slogan of De Beers diamond not only tells the true value of diamond, but also raises the value of love to a high enough level from another level, making it easy for people to associate diamond with love. This is really the most wonderful feeling.

IBM: a universal solution

This provocative slogan was put forward when Blue Giant's operation was in a trough, hoping that it would not only become a veritable multinational enterprise, but also truly become a one-stop solution enterprise for the high-tech electronics field. Entering the era of e-commerce, IBM is realizing this role and playing the role of e-commerce solution provider.

Kodak: String together every moment of life.

As the world's largest producer of photosensitive materials, Kodak's leading position in film production technology needs no words to describe. Kodak will take photos with a better life, so that people can remember those happy event in their lives, so please use Kodak film, which is exactly what Kodak wants.