Can Starbucks cups be taken away?

In addition to common paper cups, Starbucks also has a porcelain cup, which can be provided to consumers for free. The following is the Starbucks cup I shared. Can I take them away? Let's have a look.

Can Starbucks cups be taken away? Starbucks only has paper cups to take away, and other cups cannot be taken away. In order to promote environmental protection, if Starbucks brings its own mugs, each cup can save 2 yuan.

Starbucks' retail products include more than 30 kinds of world-class coffee beans, handmade espresso and various coffee hot and cold drinks, fresh and delicious cakes, and various coffee machines, coffee cups and other commodities.

Starbucks can bring any cup to buy coffee. It turns out that there is a Starbucks downstairs, so I always use my lock to buy coffee. I can buy a cup of espresso at a low price and make it myself.

In addition, Starbucks' coffee quantity is not calculated by the cup, but the water output is also fixed. Just like new land in McDonald's, new land has rules on how many rounds a cup of chocolate should be made, so you can rest assured that Starbucks employees will only give you more, never less ~

The advantage of Starbucks cups is that even if you drink coffee in the store, now if you don't want mugs, the clerk will give you a disposable paper cup by default. This looks very environmentally unfriendly, and the clerk will interpret it as thinking about you. For example, many shopping centers and airport stores have a large flow of people, and 80% to 90% of customers need take-away. ? But you can also understand that they save time and manpower in washing cups. More importantly, the commemorative cup is another source of profit for Starbucks. Mugs are placed on the shelves, and Starbucks will regularly launch theme cups and city cups to encourage you to buy them home. ? Use Starbucks own cups and discounts from 2 yuan. ?

? Standardization? In the coffee industry, this is not a pleasant name, which means that the standard is moderate and the workmanship is not enough. Is Starbucks to show itself? Customization? In the fifth box on the cup, a custom identification option is also set, which can be changed by low factor, concentration, cream, syrup, whole milk, skim milk, soy milk, milk foam, inverted lid and temperature. But what if you want one? Triple skim milk, less milk, extra large caramel macchiato? You have to pay more. Syrup, cream and concentration adjustment are not free. If you want to drink frugally? Customization? Coffee, you might as well use Star Card's coffee invitation coupon, because the invitation coupon is limited? You can get a medium drink. And there is no price limit.

The operating characteristics of Starbucks People who love coffee have probably heard of Starbucks. Starbucks? It is the protagonist of a famous American novel more than 65,438+000 years ago. In 1970s, three Americans turned it into a signboard of a coffee shop to promote the American spirit. Since then, the whole world has been fascinated by cups of Starbucks coffee.

Can Starbucks develop one of the oldest commodities in the world into a distinctive, lasting and high value-added brand, which is different from what it insisted on when it first started its business? Experience culture? It is inseparable from the unique marketing methods.

The success of Starbucks does not lie in the excellent quality of its coffee, but the infection of relaxed and warm atmosphere is the only magic weapon for Starbucks to win. Because? Starbucks? The atmosphere of the cafe is an atmosphere of advocating knowledge and respecting people, a little? Petty bourgeoisie? Emotional culture. Are you online? Starbucks? In cafes, the focus is no longer on coffee, but on culture and knowledge. ? Starbucks? Culture is actually a culture that pays attention to the two themes of people and knowledge. The core of this culture is to use comfortable environment as much as possible to help people broaden their knowledge and ability and tap their greatest value in knowledge.

Pay attention to brand image promotion

Different from other multinational companies, Starbucks is one of the few brands that don't use huge advertising and promotion. Starbucks brand promotion does not depend on advertising, and its consistent strategy is to focus on brand image promotion, which is universal. Starbucks thinks coffee is not like McDonald's. Coffee has a unique culture, and sponsoring cultural activities is very important for Starbucks' image promotion. For example, Starbucks is the main sponsor of Dali Art Exhibition in Shanghai. Starbucks is also a sponsor of the APEC meeting in Shanghai.

The appearance of Starbucks chain stores is simply considered from the surrounding environment, but its interior decoration should strictly conform to the unified decoration style of the chain stores. Each store itself is an image promotion and a link in Starbucks' business chain. American design studios create rich visual elements and unified styles for each store, thus pleasing customers and passers-by and promoting brands. This promotion method is called tying, that is, the image of the cafe is closely linked with the customers.

In Starbucks coffee shop, employees are the main carrier to convey the value of experience, and the value of coffee can only be improved through the service of employees, so the creation of experience by employees is as important as the environment. In fact, Starbucks employees are like coffee fans. They can explain the characteristics of each coffee product in detail, and they are good at communicating with customers and predicting their needs. Employees are called at Starbucks? Partner? Because everyone has the right to choose, their status is respected enough, which also creates great competitiveness for Starbucks brand.

The taste of every kind of coffee.

Starbucks' strong smell of black coffee permeates people's lives all over the world, but there is only one version of its management, that is, copying the North American continent and applying it everywhere.

With the consistent management, quality and taste on a global scale, Starbucks' success story does not start with every cup of coffee with the same taste, but when the coffee beans are still growing: they are very picky when choosing coffee beans, and there are strict standards in every link from variety to origin to particle shape; It is said that Starbucks will never allow coffee beans that have not been strictly evaluated by experts to enter the market. Its coffee tasting experts evaluate more than 6,543,800 cups of coffee every year to ensure the quality, select coffee beans by cup evaluation method, and then determine the precise baking degree, so that the unique taste of each cup of coffee can be completely released. Starbucks slogan is: give full play to the flavor of each cup of coffee. The last step is to sell steaming coffee to customers together with the standard service model.

Experience the cultural connotation of coffee

Coca-Cola associates its sizzling drinks with carefree happiness. Nike used it? Just do it. Let runners believe that they are selling personal success; Starbucks sells culture.

In Starbucks in Shanghai, a man named. Coffee classroom? Service? Hanging coffee and selling culture? This trick has exerted the greatest imagination. If three or four people go for coffee together, Starbucks will equip these people with a coffee master. Once customers have any questions about the choice, brewing and baking of coffee beans, the coffee master will patiently and meticulously explain to him, so that customers can find the coffee that suits their tastes best while enjoying the coffee culture promoted by Starbucks. Culture gives it a good reason for its high price, and customers get great psychological satisfaction from it. The real winner is Starbucks.