Why are our advertisements getting less and less rigorous now?

This is mainly manifested in: First, the abuse of traditional Chinese characters. Some people like to use simplified traditional Chinese characters in newspapers, fluorescent advertisements, street signs and billboards. Some people think that writing traditional Chinese characters is to meet the needs of opening to the outside world and contribute to writing traditional Chinese characters. The second is to create simplified Chinese characters. Some people often use nonstandard simplified Chinese characters on plaques, commercial advertisements and packaging bags in mass media, enterprises and shops, and even invent simplified Chinese characters creatively, which is dazzling. The third is to write typos at will and do whatever you want. When you encounter uncertain words and words that you can't write, you will use homophones or words with similar pronunciation and shape instead. It will obviously reduce the level of social writing, and it will make jokes inadvertently.

The advantage is 1 It can make people remember this advertisement and create profits for enterprises. 2. Develop creativity.