3 Hotel Wedding Marketing Planning

# Planning # Introduction Modern people have a busy social life, and many newcomers choose to hold wedding banquets in hotels, which not only lightens the burden, but also leaves a good impression. It is a beautiful thing in the world to choose to walk the red carpet hand in hand and spend a lifetime with the person you love, and a delicate and romantic wedding banquet is the dream of most newcomers. However, the wedding banquet is an important activity for both families to participate in, which requires planning and consultation in advance. The following is the hotel wedding marketing plan compiled by KaoNet. Welcome to read!

Hotel Wedding Marketing Plan Part I

1. In order to further expand the influence of XXX hotel catering in the local wedding banquet market and strive for certain economic benefits, it is planned to launch the "special event of warm service for romantic wedding banquets" next year:

Second, pricing.

Divided into XX yuan, XX yuan, XX yuan, XX yuan, XX yuan and other price points.

There are two parts: a and B.

Third, preferential items.

L free of charge

L venue layout, background music (wedding March, stage, etc. )

L ceremony table layout

L in-store wedding notice board

L Design and make wedding banquet menu (per table 1 serving)

L Champagne tower, candle holder, bubble machine, red carpet

L VIP parking space

I like the hotel's specialty drinks

L Two bottles of drinks (Sprite and Coke, not cumulative) can be given to each table when the wedding banquet is full 10.

L You can enjoy the above discount when the wedding banquet is over 20 tables at one time, plus 1 table and a hotel honeymoon room for free.

I enjoy the wedding anniversary meal and hotel card discount.

Hold children's full moon wine and enjoy VIP discount (send flowers and birthday cake)

Fourth, advertising.

1. Print hotel wedding flyers and organize employees to distribute them.

2. Contact the local wedding company and the wedding photography company to negotiate, and make a corresponding standard of 2% cash commission (such as 200 yuan 65438+100000), and the wedding photography company will provide a series of services such as free fitting rooms.

3. The cash commission for all banquet sales is 2% (65438+0,000 yuan in 200 yuan).

4. Improve the service details and provide surprise services for all kinds of banquets (service display, LED scrolling, signs, venue layout, etc.). ).

5. Do a good job in online publicity, WeChat, and launch various well-known local publicity websites.

6. Use the hotel's resources in previous years to contact wedding customers and promote the full moon banquet and various services.

7. Advertise TV programs and publicize them.

Hotel Wedding Marketing Plan Part II

First, the theme of a happy marriage is from God-given satisfaction to the wedding banquet in xx years.

Second, the general idea

Give full play to the hotel's own advantages, innovate the arrangement of activities, organize an effective "wedding banquet to xx?" through a series of publicity and planning, and make use of the golden season of X. With the theme of marketing activities, xx Hotel has truly become an ideal hall for newlyweds' wedding banquets.

Third, the activity time

Xx month of Xxxx year to xx month of xxxx year.

Four. Activity content

1, free wedding audio facilities for more than ten seats.

2. There are two welcome signs in the lobby, and more than ten seats are provided free of charge.

3. For more than ten seats, one creative silk flower Arch will be provided free of charge.

For more than ten seats, holiday banners outside the hall will be provided free of charge.

5./kloc-Ballrooms with more than 0/5 seats can be painted with holiday background (including names of newcomers) free of charge.

6. 15 seats/night or more, provide a deluxe wedding room free of charge (including exquisite breakfast for two the next day).

7./kloc-a set of exquisite table flowers (flowers) for the main table is provided free of charge for more than 0/5 seats.

8. Those who book a wedding banquet of more than 688 yuan/seat (including 688 yuan/seat) up to 10 seats will receive a multi-layer wedding cake on the wedding day.

Five, the wedding package standard

1, Centennial Banquet 688/ table (10 people)

2. Golden Jade Wedding Banquet 788/ table (10 person)

3. Pearl River Bijiang Wedding Banquet 888/ table (65,438+00 people).

4. Long Feng Cheng Xiang Banquet 988/ table (10 people)

5. Love is like oxygen banquet 1088/ table (10 people)

Sixth, publicity and promotion.

1. Make this activity into a leaflet with pictures.

-Newspaper folder

-Distribution of people in urban areas

-Cooperate with wedding photo studios or wedding companies in a mutually beneficial way and put up promotional leaflets in their stores.

-Placed in all business locations of the hotel.

2. Elevator room pop/ lobby pop

Make the content of this activity into a poster and hang it in the elevator room of the hotel for the convenience of guests to understand and promote.

VII. Division of labor

1. The marketing department is responsible for the publicity and production of this event.

2. The front office of the Food and Beverage Department is responsible for specific operation services, scene layout and other matters.

3. The catering kitchen is responsible for the verification of the dishes and vegetable prices of this activity.

4. The general office is responsible for organizing employees to distribute leaflets in downtown areas.

The housekeeping department is responsible for the preparation of the wedding room.

6. Other departments are familiar with the content of this activity and cooperate with the hotel to promote this activity.

Eight. cost budgeting

1, silk flower arch: 2.35m * 2m =xxx yuan (can be used for a long time).

2, ordinary inkjet printing: X yuan/square meter *xx square meter =xxx yuan (famous stickers, the whole can be reused)

3. Table flowers: 35 yuan/serving * 1 serving =35 yuan.

4. Wedding room: deluxe single room xxx yuan/night.

5. Cake: 180 yuan/serving.

7. leaflets: x/x *xx =xxx yuan.

8. Newspaper folder fee: X yuan/sheet *xxx sheets =xxx yuan.

9. Elevator pop:xxx yuan/piece *2 pieces =xxx yuan.

Nine, with a leaflet sample (omitted)

Hotel Wedding Marketing Plan Part III

Prom-style dinner Young people have novel ideas and extraordinary energy, and they don't like to worship heaven and earth ceremoniously. Many people like to hold dances and offer carnival-like blessings to the wedding together with the guests. This kind of dinner is very foreign, elegant and casual, and the catering method is mostly self-help. When everyone is full, they will release music, sing and dance lightly and have fun.

Jiangjun restaurant wedding banquet

If the budget is not very high and you don't like ostentation and extravagance, then you can choose an economical restaurant to treat everyone to a wedding banquet. "Big Bowl Cheap" restaurant, although the venue is a bit crowded and lacks music and wine decoration, the distance between the host and the guest is closer.

The details that make the wedding perfect

Getting married is undoubtedly an exciting day, but in order to prepare for the wedding, the bride and groom-to-be will be troubled by many things and often ignore many details. In order to make the wedding more perfect, please pay attention to the following matters:

Write a letter, write down your vision and dream of a new life, and keep it. Until the years to come. For example, on the 25th anniversary, open it together and see if your life is as you wish.

◇ Print a road map on the invitation so that guests can clearly know the correct location of the wedding.

Draw up a theme for your memory! Matching flowers is also very important. It should be noted that different flowers have different special meanings.

On the wedding day, you can spray your favorite perfume on yourself and your partner, which will make everyone energetic.

If the newlyweds like to break the tradition, draft a special speech for themselves!

◇ Prepare a bride's room in the venue, which can be used for the rest of the bride and also for storing jewelry and clothes.

The groom led his parents into the venue and sat down to show respect.

Ask friends or family members to edit photos or videos of your first meeting and play them in the venue.

Arrange the band to sing or play music on the spot.

Don't forget to surprise your parents on your honeymoon trip with your partner-send them a postcard!