"Take care of Baldry", why did Great Wall Motor storm India?

On February 5, 2020, Delhi International Auto Show officially opened. As the largest auto show in India, Delhi International Auto Show has a great influence all over India, Pakistan, Bangladesh, Sri Lanka and Iran, covering a population of over 654.38+0.5 billion, making it one of the most influential auto shows in Asia.

Guan Baldry released some concept cars.

Another highlight of this year's auto show is the all-round rise of China elements, especially Great Wall Motor, a leading domestic auto company, which has an independent exhibition hall with an exhibition area of over 3,000 square meters. , with the Great Wall EV? IQ, R 1 and Haval F7, F7x,? F5 、? H9 and other models landed in Delhi, bringing China's first exclusive platform for electric vehicles-ME platform and the world's first Concept car Haval Concept? H India launched the concept car Haval Vision2025 and other hard-core products with high gold content, and demonstrated L3 hard-core technologies such as driverless, intelligent cockpit and smart home, which fully demonstrated the technical strength of China brand to Indians.

During the auto show, Great Wall Motor also released a new development strategy. Great Wall Motor will launch Haval brand and Great Wall EV brand in India in 20021year, and plans to realize L4-class autonomous driving technology in 2023. In the future, India will become the most important link in the globalization strategy of the Great Wall. These heavyweight hardcore contents make the Great Wall booth quickly become one of the hot spots with the highest gravity index in Delhi.

Not long ago, on June 65438+1October1July, Great Wall Motor just acquired GM's Tarrigon factory in India, making this Indian factory the second full-process vehicle factory of Great Wall overseas. Two heavyweight moves in succession mean that Great Wall Motor has officially started its full-scale onslaught on the Indian market, which can be regarded as a big deal for China brands to enter overseas, no matter from the perspective of resources, attention or expected goals. With the current development trend, India is likely to replace Russia and become the first strategic market for Great Wall Motor to enter overseas.

So, why did Great Wall Motor choose India? Of course, there is a reason for all this.

The charm of the Indian market

First of all, India is a super populous country. In 20 18, the Indian population exceeded 135 billion, and it is expected to surpass China to become the world's largest population in five years, which means a huge market. In terms of car sales, in 20 19, the total car sales in India were 38 16 and 89 1 car respectively, ranking fourth in the world, only next to China, the United States and Japan, and it is one of the largest and most important markets in the world.

More importantly, the Indian market is still expanding rapidly. At present, the Indian population is accelerating to catch up with China, and the proportion and absolute number of young and middle-aged people have surpassed that of China. Since Modi came to power, India's economic development has been growing at a high speed year after year, people's income has risen, and the enthusiasm for buying cars has risen sharply. India is likely to repeat the prosperity of China's auto market in the past 20 years.

For example, the size of China's automobile market 20 years ago was basically the same as that of India today. In 2002, the car sales in China just exceeded 3 million. In the following ten years, China's automobile market expanded at an alarming rate and quickly won the first place in the world. Since then, it has successively surpassed the mark of 65,438+0,000,000,20,000,000 vehicles, occupying a quarter of the global automobile market.

Today's India is likely to replicate the miracle of China. India's huge population and economic development speed, the automobile market is full of imagination, and it is a future market that no country in the world, including Russia and the United States, can match.

The best time to run around.

Another feature of the Indian market is immaturity and underdevelopment. Even though the Indian market is huge enough, it has not yet established a stable order and there are huge market opportunities. Just like the North American continent in the17th century, it was in a wild land, which provided a rare opportunity for the entrants. On the other hand, some mature markets, such as American market, European market, Japanese market and Korean market, have gradually established a stable market order through the brutal competition of survival of the fittest. Today, the share of major brands in the American market is basically the same as that of 10 years ago, and the top ten best-selling models in the German market are not much different from that of 10 years ago. In such a mature and stable market, latecomers who want to enter and then replace it need to pay a very heavy price.

At present, the Indian automobile market is in a relatively primitive state. Suzuki and its joint ventures account for more than half of the market share, while all other automobile companies account for less than half. This abnormal market structure is neither reasonable nor stable, so shuffling is imperative. It is actually the best time for Great Wall Motor to enter at this time.

The Indian market is relatively friendly to China.

Another advantage of Great Wall Motor's entry into the Indian market is that India is relatively more friendly to China brands.

Part of the reason is that China has developed economy and advanced technology, and the people's income level is higher than that of India, which makes Indians have better psychological expectations for China brand. Persuading Germans to buy a Geely car is very difficult, but persuading Indians to buy a Haval H6 made in China is relatively simple. Before China's automobile industry attacked India on a large scale, China brands including Xiaomi and Huawei had achieved great success in India and won the favor of Indian consumers, which would be beneficial to the entry of China automobile brands such as Great Wall Motor.

Compared with brands such as Volkswagen Toyota, Great Wall Motor has another advantage, that is, its cost performance is higher. Compared with their German and Japanese counterparts, China brand has better cost control ability. The Haval H6 manufactured by Great Wall Motor is basically the same as Tiguan in appearance, space, configuration and performance, and the price is more than one third cheaper than Tiguan, which makes China brand very competitive.

India happens to be a developing country. In 20 18, the per capita GDP is only $20 15, which is about one fifth of that of China. Because Indians have weak purchasing power and are highly sensitive to prices, Great Wall Motor, which is cheaper and more cost-effective, is obviously more attractive than Volkswagen and Toyota.

The strategic center of global hegemony

The above points are about the background of Great Wall Motor's all-out attack on the Indian market, which basically occupies the favorable weather, geographical location and people.

In recent years, Great Wall Motor has developed steadily and rapidly. After gaining a firm foothold in the China market, it actively went to the world. The Indian market, which is in a state of staking, is undoubtedly a strategic place for Great Wall Motor to participate in global hegemony. It is reasonable to believe that with Great Wall Motor's great attention and strong strength to the Indian market, the Indian market is expected to surpass Russia in a short time and become the first overseas market of Great Wall Motor.

Great Wall Motor's March into India is the gospel of China brand camp. Compared with some previous brands, Great Wall Motor has strong strength, excellent quality control and good brand image. Great Wall Motor's intensive cultivation in India will gradually wash away the negative effects brought by the previous export of some miscellaneous brands. After personally experiencing the high-quality cars manufactured by the Great Wall, Indians' trust in China automobile brands will definitely be greatly enhanced, which will encourage more China brands to enter India and open China brands to the world.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.