Which country's brand is Chevrolet?

Chevrolet's international brand pedigree has been passed down for nearly a hundred years. It is GM's brand with the largest sales volume in the world. Since 19 12 launched the first product, the total sales volume has exceeded 1 100 million. Its market covers 70 countries and once set a record of selling a new car every 40 seconds. In 2004, Chevrolet sold more than 3.6 million new cars worldwide, accounting for 5% of the total global car sales that year. As the most international and popular brand of GM, Chevrolet has strong technical and market resources, and its brand positioning is a popular and trustworthy international automobile brand. Chevrolet's brand personality is: trustworthy, smart and pragmatic, friendly and full of vitality.

Through the visit just now, we embarked on the golden road of Chevrolet.

Chevrolet Chevrolet

Chevrolet is a part of General Motors. In addition to producing Volkswagen models, the Ministry also produces various sports cars. "Chevrolet" is taken from the surname of Louis Chevrolet (Swiss driver), the founder of Chevrolet Motor Company. The graphic trademark is an abstract bow, which symbolizes the generosity, style and elegance of Chevrolet.

In the long course of more than 90 years, Chevrolet has always maintained the honor of the most innovative automobile brand in the world, and expanded its business from the United States to all parts of the world. The spirit conveyed by Chevrolet's shining name-innovation, commitment, quality and value-has stood the test of time for many years.

The story about the founder.

William durant-the most romantic golden bow tie.

There has been a lot of speculation about how the Chevrolet "golden bow tie" logo was formed, and the story behind it may always be a mystery. The most romantic version of this story, and probably the most popular story, is related to william durant.

During a trip around the world on 1908, Duran found an interesting pattern on the wallpaper of a French hotel. He thought this pattern could be used as a logo of a car, so he tore off a corner of the wallpaper and showed it to his friends. Later, this interesting "golden bow tie" pattern evolved into a symbol of Chevrolet cars that sell well all over the world. Of course, William Durant's contribution to the Chevrolet brand goes far beyond this. It was William Durant who changed the original design concept of Chevrolet products and gave it a new definition, which made Chevrolet a great success.

Regardless of the true origin of the Chevrolet logo, most historians agree that the logo first appeared between 19 13 and 19 14. Importantly, today, it has become one of the most famous brand symbols in the world.

Louis Chevrolet

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On Christmas 1878, a boy was born in the Swiss town of La Saud. His parents named him Louis Chevrolet. 1887 The Chevrolet family moved to Bonn, France. Louis is the second of seven brothers and sisters in the family. Louis's father Joseph is a watchmaker. This somewhat affected his life ideal. Louis is determined to be a mechanic when he grows up.

1896 One day in the spring, Louis Chevrolet, who worked in a machinery factory, received the task of repairing a car for a guest. This early car belonged to an American millionaire. Jeanlouis was very excited about its appearance, which had two very important influences on the young man: First, Louis fell in love with cars from then on; The other is to immigrate to the United States.

While living in Bonn, Louis also developed another hobby-racing. Besides, Louis often wins local bicycle races. /kloc-at the beginning of 0/899, Louis Chevrolet and his "Gladiator" brand bicycle came to Paris. Soon, Louis got a job in a car factory. There, Louis learned a lot and mastered the knowledge and technology of internal combustion engine. Since then, Louis's love for cars has been out of control.

Later, Louis used the money he earned in Paris to pay for his trip to the North American continent. 1900, Louis came to the United States across the ocean, and started driving in that year, and kept getting good results. Soon, his two younger brothers also came to his brother's side, and the three brothers broke into the world together. All three brothers like cars. Their talents were taken by Durant, the owner of Buick Automobile Factory, and Louis was invited to join the Buick racing team. Arthur became Durant's personal driver. With the performance of Buick racing team rising, the reputation of the three Chevrolet brothers is also improving. Durant took the opportunity to let the three brothers design a car by themselves, and Chevrolet Motor Company was born.

1911165438+1On October 3rd, Durant and Chevrolet established the "Chevrolet Automobile Company" named after the designer. 19 12 At the beginning of this year, the first batch of six classic Chevrolet models successfully drove out of Detroit.

Unfortunately, the good times did not last long. Louis Chevrolet has always dreamed of producing high-quality sports cars, but Durant has long recognized the inevitable development trend of car popularization, and he insisted that the company take the cheap car route. As a result, the two sides did not give in to each other, and the contradiction in business strategy gradually intensified. 19 13 years, Louis Chevrolet had to leave his company. But his name "Chevrolet" has remained forever.

Under the management of business wizard Durant, Chevrolet developed rapidly and soon became a famous American automobile brand. Louis, on the other hand, insisted on his ideal and founded Frontenac Automobile Company, which specializes in producing high-end sports cars, in 19 14. At first, the sports car produced by Frontenac was high in technology, used a lot of aluminum, and even applied the rear axle differential lock technology. Louis Chevrolet cooperated with Stutz Automobile Company to build the first Frontenac production car, which became the masterpiece of American automobile industry in the1920s.

Louis's interest gradually turned to the field of industrial design, and he founded "Chevrolet Aviation Automobile Company". After many twists and turns, I finally returned to the Chevrolet car factory in Detroit. This time, Louis engaged in the career he dreamed of when he was young-mechanic.