How to write creative ideas for Baidu promotion with the best effect

Excellent creativity can make your promotion results stand out among the many results, catch the attention of netizens at the first time, and thus bring you more potential customers; the quality of your creativity will have a big impact on your results. It affects the click-through rate of keywords to a certain extent, and further affects your promotion costs and promotion effects through quality.

It is recommended that you evaluate the quality of your creativity through creative reports, and continue to optimize your creativity in terms of content and form to discover the selling points and expression styles that best attract netizens, and further improve the click-through rate and quality of your keywords. , ultimately increasing your return on investment.

The following introduces some creative writing skills for your reference in terms of content and form.

From the content point of view:

1. You must write for keywords

Writing for keywords means that your creativity can better meet the search needs of netizens. , can more stimulate the attention and interest of netizens.

2. Include price and promotional content as much as possible

The more product-related information that netizens can learn from the creative, the better. If netizens still click after seeing the price, it means they are satisfied with the price level and are likely to buy. If they don’t feel the price is right, they won’t click on your promotion results. Especially for individual consumers, price and promotional information can easily attract their attention, especially the discount range, discount amount, etc. in the form of numbers, such as "15% off at the end of the year, three surprises for winter vacation registration".

If you use words such as free, discount, promotion, etc., please make sure that the accessed URL points to a website page that expresses this information. Practice shows that the sooner and more fully informed potential customers are, the better it is for them to make a purchasing decision.

3. Use call-to-action words

Such words can easily catch the attention of netizens and inspire them to take action, including:

"Apply ", "register", "sign up", "consult", "call" and other action-oriented verbs

"immediately", "immediately", "now" and other time adverbs that create a sense of urgency< /p>

Infectious adjectives such as "freedom" and "happy", and slogans such as "achieve your dreams" can be excerpted from your website or company slogan

4 . Use more eye-catching non-Chinese characters to attract the attention of netizens, such as numbers, standard punctuation marks, etc.

From a formal point of view:

1. When a netizen’s search term triggers your promotion results, the parts of your title and description that are consistent with the search term will be displayed in red. Call it "Flowing Red". Data shows that 1-3 hits will significantly increase netizens’ attention to the promotion results. We recommend that you insert wildcards in both the title and description to gain popularity

2. Try different sentence patterns

For example, questions can arouse curiosity more, and exclamations have a more intense tone. , generally attract more attention than declarative sentences.

3. For creative titles, short sentences are the main ones, and avoid too long full company names or full website names occupying character positions

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< p>For more questions, please go to the promotion client help channel: /support/editor/index.html