How to promote short plays in Tik Tok

Tik Tok's short play propaganda is as follows:

Create a fine short play:

Creating excellent short plays is one of the best ways to attract users' attention. The plot of the short play should be compact and the rhythm should be clear, so that users can read it in one breath.

Use platform tools:

Tik Tok's short plays can be promoted through platform tools. For example, you can insert a platform advertisement in a short play and add a product link or QR code to the advertisement. When watching short plays, users can scan QR codes or links and go directly to the product page to buy products.

Production of promotional materials:

Make promotional materials, including posters, videos, GIFs, etc. And share it on major social platforms. Publicity materials should be creative, attract users' attention, and be accompanied by relevant topic labels to arouse users' discussion and sharing.

Cooperative promotion:

Cooperate with other platforms or brands to promote. Cooperate with well-known brands or popular film and television dramas, and you can use the influence of the other party to promote your own short plays. The mode of cooperation can be content cooperation or product cooperation.

Join a social media group:

Promote short plays through social media. By interacting with group members and sharing short plays, more people can understand and pay attention to short plays.

Use Tik Tok platform tools:

Tik Tok's short plays can be promoted through Tik Tok platform tools. For example, adding product elements to short plays allows users to purchase products directly by clicking on the link when watching short plays. In addition, users' participation and interactivity can be increased through challenges and interactions.

Grasping KOL in product field:

In a week, the big V of Tik Tok platform has played a decisive role, and the cargo volume of a KOL is often dozens of times that of ordinary merchants. The essential difference between advertisers and KOL is that advertisers indirectly contact Tik Tok, and KOL can directly digest Tik Tok rules, while advertisers need to find Tik Tok KOL to create cooperation consistent with their own brand products.

KOL requires bloggers to have a certain number of fans, and maintaining the expansion and stickiness of fans requires bloggers to maintain high-quality content output, while video content and products are personalized and quality. Try to drive the topic, cause * * * singing points and slots, improve the interaction rate, and get more exposure and welcome.

In a word, the promotion of Tik Tok short plays needs to combine the characteristics of the platform, user preferences, plot content and other factors, adopt various ways, and formulate targeted promotion strategies.