Why did "Feixi Old Hen" change its name to "Laoxiang Chicken"?

There are many reasons why Feixi Old Hen changed its name to Laoxiang Chicken:

1. In order to let more people accept this brand and achieve national marketing promotion. Changing the name can remove the "regional label" to better expand the national market.

2. To facilitate memory and dissemination. The name of Feixi Old Hen is relatively long, and the word "Feixi" is highly regional, which is not conducive to its nationwide promotion. The name was changed to Laoxiang Chicken, which is concise and easy to remember, and meets the requirements of brand promotion.

3. In order to eliminate the negative impression of the original name. The word "fat" in Feixi Old Hen may give some consumers a "greasy" impression, which is not conducive to the construction of the brand image. Changing the name can remove this negative factor and increase consumers' favorability.

4. In order to achieve brand upgrade. As a local specialty, Feixi old hen has a certain popularity and reputation, but it may not be able to meet consumers' higher requirements for brand image and quality. Changing the name can reflect the brand's willingness to upgrade and display the brand's new image and quality.

In general, Feixi Old Hen changed its name to Laoxiang Chicken in order to better adapt to market demand, enhance brand image and popularity, and achieve national market expansion. This decision to change the name was made after careful consideration and comprehensive analysis.