Corporate culture slogan of vermicelli factory

Meizu, as the earliest smartphone manufacturer in China, is now a first-line brand in China. Especially in the past two years, Meizu's growth momentum can be described as blowout. The mobile phone product series includes Charm Blue series focusing on young products, with a price of about 1000, classic MX series focusing on young consumers and high-end flagship PRO series. These three series not only cover the vast majority of users, but also MBack and Flyme make Meizu mobile phones perform well in interactive experience. Of course, in addition to impressive mobile phone products, the cohesion and brand loyalty of Meizu fans are also envied by many friends and businesses, and they are also different in the eyes of many people. Today, we will talk about Meizu fans. Why does Meizu have these fans that are envied by friends?

In fact, Meizu was a company with fan culture at the beginning of its transition to smart phones. Although Meizu was not the first manufacturer to put forward the concept of fan, it can be said that Meizu is one of the most successful manufacturers of this concept. After the rise of Xiaomi, the word fan marketing is widely known. Fan marketing seems to realize the exposure of brand products through consumers' recognition and word of mouth of your products.

The reason why this zero-cost marketing method can only be realized by a few manufacturers is that the corresponding consumer groups of products are geeks, and fans can impress unique products through software and hardware design, so that they can recognize your brand and your products. This is the essence of fan marketing, but it is more difficult to say that it is simple but it can really make these geeks recognize your product brand, whether it is Xiaomi or Meizu. Its products have made things that others don't have in terms of hardware parameters, system experience, software functions and design. It is precisely because these functional highlights that others can't do are recognized by geeks and Meizu's all-round promotion of products, brands, culture and founders that fan marketing can be formed.

Of course, the blackening of Xiaomi rice flour in recent years also shows that Xiaomi has encountered a big bottleneck in mobile phone innovation. In order to meet more tippers, many functions of the original Xiaomi mobile phone have been cut, and Xiaomi itself is also conservative in mobile phone design and application of new technologies. The best example is Xiaomi 4. In the hot market environment of mobile payment, Xiaomi 4, as a flagship product, is not equipped with fingerprint recognition function. Conservative product development strategy has led to the decline of Xiaomi's reputation.

In contrast, Meizu not only launched the first Android phone with pre-press fingerprint recognition, but also launched the mBack multifunctional integrated button with both experience and design. With the excellent Flyme customization system, it can be said that those who have used Meizu mobile phones can never go back. It is precisely because of Meizu's pursuit of products that it has won such a fan base that is envied by friends.

More importantly, Meizu's fan culture originated from the forum. Although Huang Zhang is very busy, he usually takes time to post a reply in the forum, which not only narrows the distance between Meizu and consumers, but also enables these core fans to put forward new ideas and product deficiencies for Meizu. Compared with the water army and brain powder, Meizu prefers to take over? With a certain income base, isn't cheap the first appeal? 、? Rational consumption, go to the specialty store to try the real machine before buying? 、? Not sensitive to brand, pursuing individual experience? These qualities are the positioning of Meizu brand.

Of course, Huang Zhang, the founder of Meizu, is a hot topic among fans. Huang Zhang, who graduated from elementary school, founded Meizu from scratch. Such entrepreneurs are indeed worthy of respect. More importantly, Huang Zhang has a unique aesthetic and interactive concept for smart phones. Many old charm friends should know that Meizu mobile phone is the first mobile phone manufacturer that has not posted a logo on the front panel of the mobile phone. Later, under the guidance of Huang Zhang, Flyme with unique interactive function was also a customized system.

It can be said that Meizu's success lies in the ultimate products and fans. However, in my opinion, the main reason why Meizu can achieve such a position in the domestic market lies in Meizu's pursuit of the ultimate products.