How to write a good copy of photographic works in a photo studio.

when a photography studio promotes its own brand, it must first have high-quality works, but it is not enough to have works alone, and it also needs to cooperate with excellent copywriting to promote it. The so-called beauty matches heroes, a good horse matches saddles, and how can high-quality works match poor copywriting? Isn't that lowering the level of works? ! Let's take a look at how to improve the quality of our photographic copy.

1. The influence of copywriting

Excellent copywriting content can make potential customers have the desire to consume, so that more customers who don't know you can get in touch with you and get to know you. It is not only as simple as pleasing to read, but also can increase the number of fans and customers, thus making our brand spread longer and further. It is conceivable that the importance of copywriting, and the effect of a copywriting with different quality is very different!

2. How to write a good photo copy

Here we are divided into three steps, namely, before creation, during creation and after creation. Let's talk about them one by one.

1. Before writing

before writing a copy, you should first know who your audience is and what their needs and preferences are. Only by grasping these points can you embody them in the copy in a targeted way, thus grasping the readers' hearts; Secondly, you have to think about what your copy can bring to readers, such as the significance of photography, some of your shooting experience, experience and so on. Only when readers are interested, they will not refuse to read it, and they will all be your potential customers!

2.

In creation, the first thing is to draw up the title. A good title can quickly attract people's attention and even double the reading volume. What is important here is to hit the pain point in the reader's heart or cause emotional * * *.

In terms of content, the language should be more lively and humorous, with a sense of temperature, so it is easy to narrow the distance with readers, and don't be too blunt or general; Also, try not to use the language style of sales promotion. After all, photography is a kind of artistic behavior, so it is necessary to be a bit literary and artistic, to avoid being too utilitarian and bring a vulgar feeling to readers. Now many people are not interested in this set; Finally, we should be good at using the current hot spots to implant products. People are interested in the latest current events, hot spots, hit dramas and other topics. It will have a good effect to combine our products with people's freshness.

3. After publication

After the article is written and published, it does not mean that it is over. On the contrary, there are still many things to be done. First of all, pay more attention to readers' messages and make humorous and interesting replies, which will retain many potential customers; Secondly, use a variety of platforms to push your own copy content, such as Weibo, WeChat, Headline, Douban, etc., and push on these platforms, not just one platform, so that more people can see you and get to know you.

if you do this well, your copy will definitely be an excellent copy, which will attract the interest of a large number of readers, who may become your fans or potential customers, and improve your brand awareness and customer list. This is the influence brought by an excellent copy!