Beer sales skills

Now we are in an era of consumption upgrading, and any fast-moving consumer goods should have the basis of consumption upgrading, so marketing beer around consumption upgrading is the real marketing rule. It can be seen that there are many kinds of beer on the market and the pricing of beer is also different. Everyone is not satisfied with the taste of ordinary beer, and the price of ordinary beer on wheat is also very low, so we should pursue higher quality, such as draught beer, dark beer and craft beer. Beer is very different, and there are many categories. When the sales of large-scale beer decline, the small-scale market will usher in spring. Therefore, it is necessary to study the sub-categories to bring better sales. For beer, this is a consumption upgrade.

In marketing, we should also carry out marketing according to different seasons and different activities. Divide the beer into segments according to the price, and adopt the corresponding main marketing method for your user groups. For example, if you are targeting students, they will not be able to choose high-priced products, so you need to open the market with low-priced beer and upgrade it to some extent so that everyone can see higher-priced beer. Then write down the slogan acceptable to the student groups and engage in some activities, such as sponsoring football matches and basketball matches.

In addition, you can also go to some bars for publicity during the World Cup. There was a great demand for beer in bars during the World Cup. At this time, beer satisfies everyone's use of the party consumption scene, and you should pay more attention to the party between friends in publicity. This will attract more people to buy in the same scene.

In a word, marketing should design different marketing schemes for different consumption scenarios. I hope my answer is helpful to you.