Mall 520 Valentine’s Day Activity Plan

Shopping mall 520 Valentine’s Day activity plan (selected 5 articles)

In order to ensure that the event goes smoothly and successfully, it is usually necessary to prepare an activity plan in advance. Each step of the activity to be carried out is analyzed in detail and a written plan is developed after research. How should an activity plan be formulated? The following is the shopping mall 520 Valentine’s Day activity plan I compiled (selected 5 articles). You are welcome to learn from and refer to it. I hope it will be helpful to everyone.

Shopping mall 520 Valentine’s Day activity plan 1

1. Activity background:

Wal-Mart has grown from a rural small business into a world-known "retail empire" , and gradually developed into a leading retail enterprise. Its footprints have spread almost all over the world and won unanimous praise from consumers. Since its opening in Shenzhen in 1996, many supermarket chains have also opened one after another. Now Wal-Mart has settled in Zhengzhou. A branch is about to open and its specific activity arrangements are as follows:

2. Purpose of the activity:

1. Basic goal: To celebrate the opening of the store and the arrival of the Dragon Boat Festival, to give away good things at low prices Cheap products and high-quality services to win customers, spread the popularity of the mall and establish a good corporate image.

2. Marketing objectives: Expand customer participation through various activities, drive sales, increase mall efficiency, and increase corporate profits through entertainment marketing.

3. Long-term goal: increase sales, expand market share, and ultimately achieve the unification of economic and social benefits.

3. Current Marketing Situation:

1. Market Situation: The location around the bustling business district has realistic competitors such as Beijing Hualian Jinboda and other large supermarkets, and is also possible Has potential competitors.

2. Product status: Most of the products are mainly popular consumer goods, with a wide range of products and a small price difference.

3. Macro-environmental conditions: Most of the consumer groups are mobile populations with high population density and large passenger flow. The actual demand and potential demand of consumers are very large.

4. SWOT problem analysis:

Advantages: Wal-Mart has a strong scale effect and is very competitive to a certain extent, and it itself continues to update technology and purchase Satellite creates a strong supply chain management with highly standardized business philosophy, scientific operation and marketing, and has distinctive features such as a sound training system.

Disadvantages: High operating costs and huge scale bring greater management challenges. Development in remote locations faces many problems.

Opportunities: The current development situation of the retail industry is very good, the market probability is very high, and the analysis of the market is conducive to companies seizing opportunities to lead a new shopping climax.

Threats: There are many actual and potential competitive market risk factors.

5. Price strategy:

1. Based on cost and the price of similar products as a reference, launch high-quality and low-priced products with the slogan of "everyday low prices".

2. Give appropriate quantity discounts to encourage multiple purchases.

6. Promotional strategies:

1. Comprehensive use of product mix strategy, price mix strategy, sales channel strategy and other marketing strategies to achieve the best economic benefits.

2. Maintain localized operations.

7. Advertising:

1. "5m" principle: Choose newspapers and television to inform customers that Wal-Mart is opening in Zhengzhou and convey the message of high quality and low prices as well as beautiful shopping The environment arouses customers' desire to buy and thus increases sales.

2. Attached to the form of handing out flyers on the street and conveying Wal-Mart's business philosophy of "everyday low prices" to customers.

3. Invest more in advertising budget when the store is first opened. After the store opening boom, you should immediately reduce the amount of advertising to minimize unnecessary advertising expenditures and compress the amount of advertising to reduce costs while maintaining low prices for products. .

4. Advertising that focuses on selling points is pop advertising.

8. Public relations:

1. Establish and maintain a normal cooperative relationship between enterprises and consumers.

2. Enterprises and suppliers should establish good collaborative relationships to ensure the normal operation of goods.

3. Set up a popular science gallery to tell people about ways to protect resources and protect the environment through pictures, texts, objects and other forms to establish good community relations.

4. Sponsor out-of-school children to participate in more public welfare activities to establish a good corporate image.

5. Invite officials to visit the company and attend press conferences.

9. Business promotion:

1. Implement membership-based promotions: consumers can enjoy various special services after becoming members.

2. Promotion to consumers: free samples and reduced prices.

3. Grasp the demand characteristics. Nowadays, seasonal products and general perceptual products are mostly used for promotion to stimulate consumer demand and expand sales.

10. Logistics and distribution:

In terms of logistics management, a distribution center is used at the most appropriate location in the business area to ensure the normal operation of goods during the promotion period.

11. Budget for various expenses of the planning plan:

Total promotion expenses:

Advertising expenses:

Business discount expenses: < /p>

12. Analysis and prediction:

Through Wal-Mart’s promotion plan, we can clearly find that his plan is very well written. The general steps of a plan are background, purpose, content, and time. , location, name, implementation method, publicity method, cost budget, and effect evaluation. Wal-Mart's promotional planning book reflects these, and he also conducted a SWOT analysis to not only analyze its strengths, weaknesses, opportunities and threats, but also carry out price strategies and advertising. The market situation was also analyzed. It can be said to be a relatively successful planning document, but it does not include the time and place for promotions, nor does it budget the expenses required for various promotional activities, nor does it specify who will organize the activities. It only writes from the content. . At this time, I saw it from Wal-Mart's promotion plan.

If a company wants to make its activities very successful, it must have a clearer planning document to attract customers' attention, improve the company's image and market share, and thereby obtain more profits. Shopping mall 520 Valentine's Day activity plan 2

Purpose of the activity:

1. To welcome the online Valentine's Day peak season and build brand publicity

2. To increase sales and give customers confidence, Create conditions for stocking up in May

3. Improve customer relations (I will be transferred to this market in April)

Event theme: Welcome May Day, Rongsheng Refrigerators have big discounts

Activity time:

Preliminary work:

1. Communicate specific operational details with shopping mall leaders, mainly price, venue, personnel, and material support.

2. Promote in Qinzhou Market on the 20th: put up posters and package tricycles, and put up posters in front of the shopping mall on the 23rd.

3. Check inventory and on-site materials on the 22nd

4. Refining the unified rhetoric of the event: Kelon manufacturer will conduct promotional activities in advance during the "May 1st", selling at special prices and giving away exquisite gifts .

On-site operation:

1. One arch, two tents, two product inflatable models, one "United Nations Energy Saving Gold Award" roll-up banner, and two poster boards.

2. 8 prototypes output: 1 special price machine 163G, 2 high-volume machines 108A, 138A, 2 new products 171D, 186SM, 1 computer performance 162AY, event main sales model 209S (United Nations Energy Saving Gold Award), 1 image machine 226AY3

Activity fee: 200 yuan for packaging tricycles (5 units), 50 yuan for transportation, temporary promotion 30 yuan/day × 2 = 60 yuan, ***310 yuan (The venue has shopping mall application).

Activity summary:

1. During the period, 26 units were sold, accounting for 41.2% of the 63 units sold in the month. The main competitor’s monthly sales volume was 47 units.

2. Full publicity was made for the "May Day" peak season, and the sales volume in the "May Day" seven-day period was 79 units

3. Customers took delivery of 97 units that month, which was All-time high record. However, due to unknown factors and other factors, best-selling models (290S, 163G, etc.) began to be out of stock on May 3, affecting May Day sales.

(There are no agents in this area, and they are radiated from Nanning agents.)

4. The refrigerator sales in Qinzhou market have a clearer theme: energy saving, and the Rongsheng 209S. (Unexpected harvest)

5. Gained the trust of customers.

Maybe many colleagues did not find what they wanted when they browsed here. Of course, what is written above are general and general things. I think the main reasons for the success of this event are:

1. The time of the event was chosen appropriately, the weekend one week before May Day.

2. Customer support, 163G is sold for an additional few dozen yuan on top of the purchase price. In addition, support was given in terms of venue and personnel. This is communication work that needs to be done well, but don't think that the customer's purpose is not to make money. All profits are transferred to other models and I have guaranteed satisfactory profits.

3. To refine the unified rhetoric, many customers who bought during the event planned to wait until May Day to buy again, but we promoted that this was Kelon's May Day promotion, with special prices and gifts. Highlight the status of manufacturer activities in the event. Manufacturers conduct promotional activities for publicity. There is no reason why they should not be more discounted than usual. God loves "promotional consumption". What we have to do at this time is: professional attire + Mandarin + business card = factory manager.

4. Festive output of the prototype, including signage, POP, special price tags, gifts, fish tanks, etc., to make the prototype "beautiful".

Case sublimation

Have you watched "Big Shot"? When doing on-site promotions, you should be like Ge You preparing for the funeral. Don't think about the results at the beginning. Do it as big as you want, and as far as your resources allow you to fear it. After doing a few "big games", your confidence will greatly increase. When I was planning the event for the first time, I was very nervous for a few days. I sent out flyers, posters, etc., and I was worried that the event would be disrupted. In fact, I participated in many live events before this. On-site activities are actually very simple. What I want to say here is: if you do it, it will definitely be effective. Because until now I have never encountered a cold scene.

The entire process of planning on-site activities is:

Activity background analysis, that is, the purpose of the activity. The general purposes of activities include: launching new products, dealing with slow-moving products, increasing distribution to reduce inventory, brand promotion, increasing sales, following up on competitor promotions, and routine promotions on major festivals. For manufacturers, in addition to the above purposes, there are also the following two hidden purposes: improving customer relations to win promotions, and price management to increase the transparency of the prices of some models.

Therefore, the purpose of each activity must have a clear purpose, but no matter which purpose, increasing sales is the initial and final purpose. Here we have to pay attention to a problem. Manufacturers and merchants have the same goal of pursuing sales volume, but there are conflicts in the design of prices, especially for goods distributed through agents. In terms of distribution, we purchase goods from manufacturers and agents, and the manufacturers provide market management and support.

When manufacturers provide manpower, material and financial resources for on-site activities, they will definitely require dealers to provide support in terms of price. This is a phenomenon that occurs. The activity is very effective, but the dealers are not in a high mood because there is no profit guarantee. In actual operations, I have heard many customers talking to me about this issue. Therefore, the price design of the event should be false, and the number of special machines should be controlled within 2. If possible, help customers allocate profits to other models. Clarifying the purpose is helpful for creative design of activities and application for support. Shopping mall 520 Valentine’s Day activity plan 3

1. Activity background

May 20th, Internet Valentine’s Day is a love festival in the information age, scheduled for May 20th and 5th every year January 21st. The festival originated from the close connection between "520" and "Internet Lover" in singer Fan Xiaoxuan's "Digital Love", which is compared to "I love you", and the musician Wu Yulong's online song. Later, "521" was gradually given the meaning of "I do, I love you" by couples. "Internet Valentine's Day" is also known as "Auspicious Wedding Day", "Confession Day", "Coquettish Day" and "Courtship Day".

In this youthful, spiritual and implicit festival, "520 (521) 1314 I love you (I will) for the rest of my life" is its classic digital quotation, Wu Yulong's "Internet Lover" A holiday staple.

In these two days, people boldly say (show) love through (mobile phones, PC traditional) Internet (using VX, QQ, Weibo, forums, etc. as platforms) or mobile phone text messages, and even send gifts (red envelopes) to express love and go on blind dates to find love. There are even countless couples getting together to register for marriage and hold grand wedding banquets. Many businesses are also taking advantage of the situation to carry out group purchases, discounts and other promotional activities, setting off a wave of holiday craze both online and offline. With the increasing number of festival participants, 520 and 521 "Internet Valentine's Day", "Confession Day" and "Coquettish Day" have become popular reports in various media (newspapers, TV, Internet, etc.).

2. Activity theme

"Xinyu Xingwang" uses the romantic star to make a sincere wish to continue the fate of the previous life with him (her).

3. Purpose of the event

1. Ultimate purpose: to increase product sales;

2. Direct purpose: to increase brand awareness and reputation through the event; < /p>

4. Event Time

May 10-May 20

5. Event Location

XX Jewelry North China The selling points of the district

6. Organizer

XX Jewelry Co., Ltd.

7. Event details

Divided into three parts:

1. Dedicated to lovers who can spend Valentine’s Day to perfection;

2. Dedicated to lovers who cannot spend Valentine’s Day to perfection;

3. Dedicated to single nobles.

The details are as follows:

1. Dedicated to lovers who can spend Valentine’s Day perfectly, compose a romantic poem with him (her), and write a romantic poem with him (her). ) *** Make a sacred covenant with him (her), share the language deep in the soul with him (her), hold hands with him (her) in this life, and continue the fate of the previous life.

Recommended: "Whisper from the Heart"

2. For lovers who can't spend Valentine's Day alone, there are you and him (her), unchanging true love, eternal love Expectation, just because love is in our hearts. Send him and give you a common blessing, it will come true, because it is the embodiment of love.

Recommended: "Heart Sea"

3. On the days when the colorful discs dedicated to single nobles come in pairs, let us temporarily put down our burdens and have a date with the shooting stars. I believe It will fly with our wishes to the place where our dreams come true.

Recommended: "Angel's Kiss"

Activity Highlight 1

"Heart Words and Star Wishes"

To your ( She) made a sincere vow to let the shooting stars carry your true feelings and pass through every corner of the world. I believe that the dreams in your heart will definitely come true.

(Purpose: Create a romantic atmosphere for lovers, let them feel the difference of XX jewelry.)

Props preparation: meteorite, placed in a delicate glass box , represents one hundredth, one thousandth, one ten thousandth, one hundred millionth of the eternal love of the shooting star.

Activity Highlight 2

"Recruitment for Declarations of True Love"

Participants fill in your declaration to him (her) in the card we specially made for you On May X, we will select the most creative declaration, the most touching declaration, and the most romantic declaration. Be sure to leave your contact information for him/her! We will help you convey your deep feelings to your him/her. (Purpose: To create a space and venue for lovers to vent their feelings. On the other hand, it can also increase the brand's popularity and reputation.) Shopping mall 520 Valentine's Day activity plan 4

Activity time:

May 20th (week x)-21 (week x).

Activity theme:

Yuanding X520 shopping spree.

Activity content:

1. Shopping will give you a romantic mood

During the activity, anyone who purchases a total of 500 yuan (gold jewelry/home appliances/cigarettes) in X shopping mall on the same day If you spend RMB 1,500 or more on wine), you will get a piece of chocolate (valued at RMB 10.5) or a rose (valued at RMB 5).

The cumulative purchase of the day is over RMB 3,000 (over RMB 8,000 in gold jewelry/home appliances/cigarettes and wine). , give Laoshu Coffee a 50 yuan cash coupon. (Gifts cannot be enjoyed repeatedly, and a single invoice is limited to one)

2. True confession, romantic hand-in-hand

During the event, X internal broadcast opened an on-demand hotline, and couples can express their true feelings through Form, tell him or her what is in your heart. You can request a song for your loved one, or you can walk into our recording studio and sing a song for your loved one, and we can play it regularly for you. (X Broadcasting Studio is a simple recording studio). You can imagine how romantic and emotional it must be when you and your loved one walk hand in hand into X, and the internal broadcast plays the confessions you usually cannot say and the love songs you sing or request for your loved one. .

3. Atmosphere Creation

During the event, the music in the store will all play some love songs and X’s Valentine’s Day promotions, and from time to time send out X’s wishes to all the lovers in the world. Remind people who walk into X that Valentine’s Day is here and it’s time to pick a souvenir for your loved one to boost sales during the event.

IV. Event publicity

1. Television, radio, newspapers, publicity

2. SMS publicity

3. Event sign

5. Cost budget

1. Gift cost: estimated to be 25,000 yuan (flowers/chocolates are expected to be 200 copies/day, packages are expected to be 50 copies/day)

2. SMS fee: 2,500 yuan

3. Other expenses: 1,000 yuan Shopping mall 520 Valentine’s Day activity plan 5

1. Activity theme

Years are silent - -True love is eternal.

2. Event time

May 20, 20xx.

3. Activity location

Store and surrounding areas.

4. Theme Explanation

The theme highlights the jewelry store’s grand theme of online Valentine’s Day to send warm and romantic service wishes to customers.

5. Purpose of the event

Mainly focus on warm, romantic, carnival and game activities, in line with the trendy theme of online Valentine's Day. Close the relationship between the company and new and old owners and customers, establish the company's reputation, and enhance customers' recognition of the company. Establish a strong brand for online Valentine's Day activities to influence the store. Through this activity, the company's image and social reputation will be further enhanced.

Specific activity plan 1: Be happy when you enter

The first 10 shoppers on the day of the activity will receive a diamond ring worth 688 yuan;

And during the activity There will be a limited sale of 100 colored gold rings priced at NT$68 on the same day;

A rose will be given as a gift.

Specific activity plan 2: Table tennis sucking exhibition match

Theme: The secret of "attraction"

Awards: Attraction Award

< p>Organization method: Four groups of lucky couples/families are randomly selected from all the people on site. Each group chooses one person to be responsible for sucking up the table tennis balls from one place to another with a straw, and one person to be responsible for holding a tray or a small basket. The winner is the couple/family that sucks up the most ping pong balls for three minutes. This competition is divided into two rounds, with four groups in each round. The winner will receive an attractiveness award.

Reward mechanism: The winner will receive a piece of exquisite diamond jewelry awarded by the company. < /p>

Organizational method: 4 couples or couples are randomly selected. The woman covers her head with a red hijab, and the man wears a bow tie. Anyone who peeks is considered a violation and will be disqualified the fastest. for the winner. This competition is divided into two rounds, with four pairs in each round, and the winner will receive the Tacit Lover Award.

Competition supervision: On-site customer registration or random drawing

Reward mechanism: The winner will receive a piece of exquisite diamond jewelry awarded by the company.