What kind of corporate culture should small and medium-sized freight forwarding companies contain?

For a freight forwarding company, its internal culture will not have any practical role in promoting its overall development, but it is the most important part of the company's development process. It has a subtle influence on the operation and development of freight forwarding companies to a great extent. Corporate culture originates from the company system and the way the boss behaves, and every employee in the company will have a certain degree of influence on it.

So, when it comes to building a corporate culture, no matter how smart the boss is, it is difficult to do everything. So what factors should be included in the corporate culture of a freight forwarding company? In this regard, how should our freight forwarding boss build it?

1. Learning and sharing capabilities

my country’s freight forwarding technology is becoming more and more mature through rapid development and iteration. New technologies are emerging frequently in the freight forwarding industry, and the systems and policies of shipping companies and corresponding laws and regulations are also being improved. The foreign garbage ban was implemented at the beginning of this year. Freight forwarding companies must have a good learning atmosphere.

This does not mean that everyone must read many books, but managers should develop the habit of organizing small sharing meetings with employees every three days or a week, and use this opportunity to share their new work Share experiences or new industry developments. This may not make sense in the short term, but if you look at it from a long-term perspective, your team will be more cohesive, know more than employees in other companies, understand the work content more deeply, and complete the goals more accurately.

2. Fair and equitable management system

For freight forwarding companies, the more achievements employees can complete, the better. But from an employee's perspective, there must be a standard for what is too much and what constitutes excellence. This standard varies from person to person, and the company must also manage it based on the economic benefits each employee brings to the company. This requires managers to develop a fair management and reward system and implement it strictly in accordance with the requirements. When employees have standards for measuring good and bad in their minds, they will have a better sense of direction in their work and more accurately know where they still need to work hard.

3. Clear division of labor and clear goals

This can actually be counted together with the previous point. Everyone must perform their duties. A temporary job does not mean that whoever is free can do it, but that everyone has their own work content. In this way, even if something goes wrong, because the division of labor is clear, there will be no shirk of responsibility, making management easier.

4. Harmonious working atmosphere

The above three items are all about the rigid requirements of rules and regulations for employees, and as a leader of a freight forwarding company, you must have charisma and affinity. Apart from a few hard and fast rules, the overall operating atmosphere of the company must be kept relaxed and happy, so that everyone can work at their best. This is what the leadership of a freight forwarding company really wants to see.

5. Adaptability to rapid iteration

Faced with the freight forwarding world that changes every day, ambitious freight forwarding bosses will continue to try many new ones that are expected to be more feasible. The implementation of strong marketing and management plans into company management also requires employees to have stronger adaptability. For example, if a more advanced freight forwarding software system can help the company's development, then the freight forwarding boss may try it out with a few core employees to see if it is suitable. This requires you to learn and master this operation as soon as possible. For another example, if the company wants to open a freight forwarding e-commerce module, you must quickly adapt to the new work content and new work forms. When a freight forwarding company opens a branch, you must adapt to business docking with the branch as soon as possible. These are employees’ ability to adapt to the company’s rapid iterations.

Creating corporate culture is the management art of a leader, and it also shows that your freight forwarding company is different from the guerrilla warfare mode of operation. Regardless of the size of the company, every excellent freight forwarding leader should consciously shape the corporate culture and create a working environment where employees can become the best version of themselves.