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How to Make Supermarket Promotional Posters-How to Make Supermarket Promotional Posters

How to make promotional posters in supermarkets? There is no need to imitate the posters in the mall. You can make one yourself. It is mainly to be creative and attract the attention of passers-by. General design software will do, ps or core, as long as it reaches the file pixel, posters are generally made into inkjet or photo mode, which is very cheap. A square dm is a bridge connecting enterprises and consumers, and its functions are usually shown in the following four aspects: first, to stimulate consumers' interest and let them know more about products after seeing dm; Second, induce consumers to make purchase decisions, and let consumers have the idea of buying immediately through dm's description of products and interpretation of promotion policies; Third, quickly boost product sales, dm is the promotion of promotional activities, through effective publicity, so that a large number of consumers spend in a specific time; Fourth, publicize the brand image, and let consumers leave a deep impression on the brand through the differentiated display of dm. But many dm didn't play a corresponding role at all, and finally they just made preparations for collecting waste. How to avoid this embarrassing situation?

Visual stimuli bring the relationship closer.

The effectiveness of dm lies in its powerful visual stimulation, which is divided into three aspects: appearance modeling, graphic design and copywriting:

The difference between appearance and shape is the first hurdle to stimulate consumers' eyes, such as the change of size, paper thickness and shape. Many dm don't pay much attention to this. Either a4 paper or a2 paper is folded. Anyway, it saves money and trouble to make a picture according to the size of the original paper. In fact, as long as some changes are made in the shape, consumers will have a refreshing feeling. At the same time, if different appearances can also have some functions, such as making a simple fan, people will be happy to accept it and will not throw it away.

Graphic design is not limited to beauty, but also lies in simplicity and outstanding differences. Many dm's don't forget to use a large number of product pictures or lengthy copywriting, which not only loses aesthetic feeling but also brings visual fatigue to consumers and dilutes the publicity theme. If you don't show a new, strange and special product that consumers may not have seen, then the product picture is secondary to consumers, and it is consumers who are interested in magnifying some outstanding functions of the product. For example, there is no product pattern on the dm homepage of a brand of integrated stove, only a slogan "Let kitchen lampblack disappear, let housewives speed up", the font design and theme are particularly prominent, and the visual stimulation effect is particularly good.

Copywriting is the most important part of dm effect and the most effective part to stimulate and guide consumers. This kind of stimulation is hierarchical, the first is visual stimulation, and the second is psychological conquest. Visual stimulation is not achieved through complicated content, but through suggestive words to express the relationship between product performance or business projects of enterprises and consumers' interests, with prominent fonts as the means of expression, so that consumers can see what they are interested in at a glance. For example, the dm of foreign fast food always highlights that "this coupon is discounted to X yuan", so that consumers can see at a glance that the company is paying money.

Through the visual stimulation of the above three aspects, consumers will not be dismissive after taking over dm, but will want to look at the content of dm more carefully, thus bringing the relationship between enterprises and consumers closer.

Content stimulation determines success or failure

Visual stimulation alone is not enough, because visual stimulation solves consumers' attitude towards dm. Whether consumers respond to the opinions of enterprises after watching dm is the key to whether enterprises can achieve corresponding goals through the spread of dm. In order to stimulate consumers' psychology, it is necessary to systematically conceive and arrange the content of dm, so as to form publicity materials with distinct themes and complete ideas.

The content arrangement of dm should include the following four aspects:

The first is to ask questions that consumers care about;

The second is to propose solutions to problems;

The third is to express that you can do it;

The fourth is what benefits it can bring to consumers.

The organic combination of the above four aspects is a complete and effective dm. For example, the dm of a brand of integrated stove has a big a4 fold in appearance, which abandons the popular red-green method in color and adopts gray-white color close to the appearance color of the product. The four pages express different contents respectively. Its front page is the slogan "Let kitchen fume disappear and make housewives healthier", with a slightly larger font and more prominent font, reminding consumers to pay attention to kitchen fume and human health problems; The second page is a short message from the media. The headline of the news is "Housewives suffer from lung cancer, and kitchen fumes are the culprit". This page has played a psychological role in making consumers feel afraid of kitchen fumes; On the third page, throw out a photo of the kitchen, which contains the product of integrated stove, and there is a brief introduction to the product function at the bottom of the picture, telling consumers that this product can effectively solve the problem of kitchen fume pollution; The fourth page is to strengthen consumers' attention to products, purchase addresses and contact information. In the middle of the page, there is a small square design with a slogan "Keep your family healthy and let xx enter the kitchen". After dm was issued, the customer's door-to-door rate reached more than 20%, which became a powerful weapon to effectively promote product sales.

Enhance the credibility of using pressure.

A good dm can often bring a lot of returns to enterprises, so it is widely used by small and medium-sized enterprises as a means of corporate advertising. Although the Administrative Measures for Printing Advertisements was implemented in 2005, and the printing and distribution of dm have been regulated accordingly, in reality, there are difficulties in the supervision of government departments, which makes the distribution of enterprise dm too arbitrary and illegal dm widespread. At the same time, the casual use of dm by enterprises has also led to the loss of dm advertising credibility, and this loss of credibility has greatly reduced the effectiveness of dm. Therefore, enterprises should pay attention to how to enhance their credibility in the process of using dm, that is, not all enterprises are suitable for dm publicity, not all occasions are suitable for sending dm, and not all people can be sent as objects. Don't use dm as a cheating tool.

Poster design. It must be made of photoshop, making layers, illustrations and typing. This is easier!

Hehe, if you need it urgently, find an advertising space for others to do, which is cheaper to hide!

If you are yourself, buy a book to learn! Hehe, it mainly depends on what kind of pictures you make, and the steps of each picture are different.

Pop poster design skills Compared with other advertising forms, POP posters have the advantages of simple and quick production, low material price, fast production speed, direct information dissemination and various forms. The production of posters not only exercises the practical ability of hand-drawing, but also exercises the layout, color matching and modeling of advertisements. POP posters are mainly made of card paper with various tools, including pencils, Gou Xianbi, markers, markers, paints, rulers (straightedge, triangle ruler, cloud ruler, etc. ), etc. The following are your recommended pop poster design skills.

1POP poster layout design

Layout design, that is, composition, refers to conveying commodity information clearly and quickly to people in a relatively short period of time, so as to achieve the purpose of profit. The content displayed in the poster needs to be dealt with in reality, proportion and tone to achieve the publicity effect. The most important thing for a beautifully-made poster is the layout design DD, that is, the advertising content is made reasonably and vividly on a certain size and size of the layout, and the layout is reasonable to attract consumers' attention, so as to achieve better sales purposes. Layout design is to reasonably arrange the relationship between primary and secondary content and color. In composition, we should make full use of visual laws to highlight key points, give posters a sense of direction and order, and guide consumers to look at what first, then what, and what is the key point. Pay attention to the blank space in the poster. The general ratio is 3: 7 or 4: 6. Composition is also a division to achieve the ideal layout effect. Image segmentation mainly depends on lines or surfaces. An excellent poster work is mainly reflected in the coordination and change of each part after the picture is divided. Usually, the layout segmentation of posters is divided into horizontal segmentation, vertical segmentation, vertical and horizontal cross segmentation, variability segmentation and so on.

Experiments show that when people watch a certain visual point, their eyes will soon focus on this point and remain motionless. Using the principles of emphasis and attraction, contrast and blank, balance and change, movement and rhythm, the layout of posters is scientifically designed. The contents of the poster mainly include: title, text, illustrations, borders, etc. Its production steps are usually typesetting, 3d drawing and 3d coloring.

The subtitles in Popper's works are very important visual communication, so it is necessary to outline the most important subtitles in his works. Usually, poster POP fonts include movable type, orthographic type, soft type, chubby type and hollow type. Movable type is the simplest and most commonly used font. The structure of POP font grasps several points: the strokes are vertical and horizontal, and there are almost no smooth strokes. In the process of typing, you can use the method of drawing a grid, try to fill the grid with words, lengthen the strokes, and make the blank parts as little as possible. You can frame, core or overlap text, but not too complicated. Neat pictures are more attractive to consumers. For example, in the poster, you can make some artistic design of fonts to highlight the theme, such as adding borders, color contrast, deformation and so on. When highlighting the preferential price of products, we can strongly compare the original price and the current price in size and color, thus attracting consumers.

Illustration is a very important part of the poster, with strong intuitive and enlightening characteristics. With the rapid development of economy, people seem to be very stingy with their time to understand words, so the accurate expression of illustrations plays a decisive role in the success of posters. There are many kinds of advertisements in the market, and the illustrations with beautiful personality can instantly attract consumers' attention. Illustrations can be paintings,

Take pictures of ...

Clip art, the image of the work can be a two-dimensional or three-dimensional image drawn by plastic arts, or an abstract expression of subjective will, but it must be consistent with the content of the poster. Illustration styles are diverse, such as realistic style, decorative style, cartoon style, etc. The deformation, exaggeration, suggestion and innuendo of each style can attract consumers' attention more. Through reasonable layout design, making full use of the combination of illustrations and the accurate expression of titles and words are important factors to achieve good publicity results. The commonly used techniques of illustration are watercolor, gouache, acrylic, inkjet, marker, black and white, colored pencil, clip art, photography, computer drawing and so on. However, for most supermarkets, hand-drawing is a cheap and quick method, so markers are the most commonly used.

Creation method of 2po poster

Poster creativity is an artistic expression that highlights the sales content. The main purpose is to guide and persuade consumers to consume and sell goods or services in order to expand profits. A good creative method must first have a deep understanding of the product itself, such as the purpose of the product, the target population and so on. From the standpoint of consumers, understand consumption habits, so as to guide consumption. For example: ① The supermarket has made a poster of a certain brand of mousetrap, which shows that a mouse was caught in the mousetrap while stealing. The mouse micro-expression painting has increased consumers' attention and consumption. (2) a watch should highlight the waterproof effect. When designing posters, animals such as fish or turtles can use humorous words to bring the happy expression when the watch swims, which can bring consumers a relaxed and humorous feeling and enhance their desire for consumption.

3POP poster content should grasp consumer psychology.

Consumers' psychology affects their consumption behavior. There are many factors that affect consumers' psychology, including gender, age, mood, hobbies, occupation, environment, income and so on. POP posters have limited space. If the poster design method fits consumers' psychology and attracts consumers directly, the effect may be better. For example, when a brand of milk is promoted, the title in the poster should highlight the green health of milk, and at the same time, it can draw a scene in which a milkman wearing a supermarket logo directly milks a cow listening to music, and highlight the affordable price. Humorous cartoon posters can attract children, and the concept of affordable environmental protection can attract more housewives. The visual effect of accurate advertising concept is better than a thousand words.

Color application of 4POP posters

POP posters play a guiding role in consumers' consumption, and visually meet consumers' needs for practicality, aesthetics, emotion and price of products. As an important factor in advertising performance, color is closely related to consumers' physiological and psychological reactions. Color affects consumers' consumption mood and plays a vital role in the sales of goods. Therefore, when making posters, we should take the image color of goods as a consideration standard. Research shows that color can stimulate people's desire to buy. Taking five kinds of products as examples, their functions are: drug 12.2%, food 52%,

Make up/make up/make up/make up/make up/configure/make up/make up (a bed)

Products 29.3%, clothing 38.6%, machinery 17.2%, etc. Even for strollers and drinks, the influence of color accounts for about 1/5 of the selection rate. Therefore, reasonable and clever use of color can better induce consumption. For example, when summer comes, supermarkets will highlight many cold drinks or popsicles. When painting posters, you can choose refreshing colors such as cyan, blue and green, which can make consumers feel cool. The sale of ice cream can make consumers want to taste it in orange and yellow. Warm colors have a sense of progress, while cool colors have a sense of retreat. In posters, eye-catching colors are generally high-purity colors, and the secondary parts are low-purity colors. Due to the special properties of color, the same tone will have both positive and negative effects.

With the development of the times, binary advertising is developing to ternary advertising, and the future POP will be more cultural, social and entertaining. As a "face-to-face" mode of communication, POP can introduce consumers into products, provide strong development for brands and sales, bring employment opportunities to more vocational college students, and gradually become a new consumption for art lovers.