What is commercial display design?

Cultivate students who can carry out systematic professional design for commercial displays, be able to provide high-quality displays, in-store and outdoor environments, storefronts, and window designs for commercial centers and various types of stores and commercial activities, and be able to design products Professional service talents who can carry out all-round design of reasonable sales layout, lighting and passages, and commercial display professionals who can design various exhibition equipment and different advertisements for promotion required for product display.

1. Professional knowledge: basic theory of display, information processing and media knowledge, modern business marketing knowledge, ergonomics and behavioral psychology knowledge, lighting and electrical engineering knowledge, decoration and process knowledge, fire management and safety, regulatory knowledge, computer operation and application knowledge, marketing and advertising knowledge, material and process molding knowledge, aesthetics and modeling knowledge.

2. Operational skills: social and market research methods, architectural drawings and drawings, project budgeting and tabulation, project planning and supervision, indoor measurement methods, pipeline engineering and layout, computer-aided design, design procedures and management.

3. Comprehensive quality: information processing and communication media design capabilities, overall planning and design capabilities, business knowledge and product management knowledge, commercial space and product layout planning capabilities, marketing knowledge, artistic accomplishment and aesthetic ability . Exhibition design Exhibition design is a subject with rich content, covering a wide range of fields and constantly enriching its connotation with the development of the times. From the 1861 World's Fair in London's Hyde Park, the 1925 Paris Exposition, and various world-scale trade fairs, to Disneyland and various product fairs and various product displays, we are all familiar with the examples. Although these displays differ greatly in scale and nature, they share similar characteristics in the nature of their design. In recent years, many exhibitions in various countries around the world have shown a trend of high investment and long-term development. Some famous museums have invested huge sums of money, invested a lot of manpower and material resources, and used the latest scientific and technological achievements to make the exhibition a kind of integration of cutting-edge technology and intensive information. artistic cultural activities. From the perspective of display design, the purpose of design is not to display itself, but to use space planning, floor plan, lighting control, color configuration and various organizational planning to display the display in a planned, purposeful and logical manner through design. The content is presented to the audience and strives to make the audience accept the message that the design intends to convey. In this sense, it is a special form of commercial advertising. How the concept and plot of the display establish the framework for displaying the plot is the key to the display design, which determines the direction of the design. The design concept must be based on a certain theme. In the early stage of basic design, you must first understand what information the company wants to convey to visitors, and then decide the main theme and style of the display. A good display theme must be able to directly express the exhibition. content, and can create a special exhibition atmosphere, effectively attracting customers to achieve the purpose of publicity and sales. Secondly, it is necessary to divide the small themes that supplement the big theme, as well as various related projects. These contents must not only obey the overall style, but also have their own unique ideas and be able to become wonderful local points. When these highlights are coordinated with the overall style, they become a framework for displaying the plot, just like the outline of the plot in movies and dramas. From this point on, consider the space planning of the site and the arrangement of the shape and structure, and start the basic design. In addition to the display intention of each project, the relationship between each sub-theme is also the focus of discussion. The connection formed by the relationship between the sub-themes is also closely related to the style of the display space. Difficulties in display design and display renderings. Through design, use space planning, floor plan, lighting control, color configuration and various organizational planning to present the display content to the audience in a planned, purposeful and logical manner, and strive to make the audience accept it. Designs are all intended to convey a message. 1. How to draw renderings. The concept of renderings refers to the use of three-dimensional space modeling methods to creatively express display designs and as a communication medium. 2. Classification of renderings (1) The overall rendering refers to a drawing that can combine the environment, space, color, props, exhibit display of the entire exhibition area or exhibition hall, as well as its scale, regional relationship, shape relationship, and color. Relationships and other information are expressed. (2) Partial renderings refer to the partial renderings of the exhibition venue. (3) The axial rendering is also called the axial view, which is not a perspective view, but a parallel projection view. (4) Perspective renderings Perspective renderings focus on the perspective effect of spatial modeling, so designers must master drawing methods that conform to visual habits and perspective rules. They must also be familiar with and master the tools, materials, techniques and procedures for drawing renderings. .

The methods include: one-point perspective painting, two-point perspective painting, and three-point perspective painting. In addition to considering the display of goods in the design, it is also necessary to consider the design of the space to ensure a certain space for negotiation and sales. As shown in the figure: the exhibition highly condenses the time and space of marketing activities: in just a few days, you can negotiate and sign contracts with hundreds of customers face-to-face, fully understand the development level of similar and related industries, and thus adjust yourself business strategy. A successful exhibition can even implement a full-year sales plan. Because of this, in the information age with highly developed means of information exchange, commercial exhibitions and trade fairs are still full of vitality and are favored by businesses. Modern commercial exhibitions are no longer passive displays with one table, two chairs, and a few display boards, a modern "temple fair" style. In the fierce exhibition competition, in addition to planning and organization work, the image design of the display is also the key to the success of the exhibition. How to break through the limitations of limited space and maximize the exhibition function is a problem that must be solved in exhibition design. In the early stage of display design, that is, at the beginning of the design, the general framework of the display plot must be conceived. As the design work progresses and the information provided by the company is investigated and understood, at the end of the basic design, the plot of the display must also be decided. content for each topic. Therefore, the display design is influenced by the display plot from beginning to end. How to establish a framework for displaying the plot is the key to display design, which determines the direction of the design. The design concept must be based on a certain theme. In the early stage of basic design, it is necessary to first understand what information the company wants to convey to visitors, and then decide on the general theme and style of the display. A good display theme must directly express the exhibition content, and can create a special exhibition atmosphere, effectively attract customers, and achieve the purpose of publicity and sales. Secondly, it is necessary to divide the small themes that complement the big theme, as well as various related projects. These contents must not only obey the overall style, but also have their own unique conception and can become wonderful local points. When these highlights are coordinated with the overall style, they become the framework for displaying the plot. From this, the site space planning and the arrangement of the shape structure are considered, and the basic design begins. Discuss the overall style and point of view of the display theme, establish the focus of the display, divide the display area and spatial and structural relationships, stipulate various modeling details, etc. Summarizing these is the display plot. The business information conveyed in exhibition design must ultimately be implemented into various display media such as models, images, charts, and samples. The allocation of all these display media must also be determined according to the content of the plot. To focus on the display of important themes, using innovative media to express the key points can often achieve unexpected results. Develop rich imagination to create a variety of novel promotional media, discuss and choose to turn these ideas into feasible concrete solutions, ensure that they comply with the limitations of the exhibition venue and have a unified style with the same theme, and are integrated into the exhibition plot. The basic design plan and implementation plan will be rewritten as the specific design and production work progresses. Especially when entering the implementation stage of the design, the details of the design and the information content developed here have been finalized one by one. However, sometimes the design must be modified due to changes in site conditions and information materials. In this case, the starting point that often returns is to display the plot, so displaying the plot is a very important key when designing large-scale displays. Display design is about creating publicity effects and sales environment rather than just artistic design. Its artistry is far less than commercial. In a sense, it is an extension of corporate products. The amount of commercial information injected into large-scale display design and the quality directly affect the success of corporate exhibitions. Conceiving and displaying plots can enable designers to perfect and accurately grasp all information about companies and products, so as to help exhibitors seize market opportunities and establish a good image. The basic design plan and implementation plan of the design research concept must be rewritten as the specific design and production work progresses. Especially when entering the implementation stage of the design, the details of the design and the information content developed here have been finalized one by one. However, sometimes the design must be modified due to changes in site conditions and information materials. In this case, it is often necessary to consider the display design and the main body of the display design. So what is display design, and what are the main issues of display design? Some people think that display design is an object-centered design behavior, which is different from people-centered environmental art design. Some people disagree with this view and think that display design is also people-centered, otherwise there is no need to consider so many things. Human factors and ergonomics.

My point of view is different from theirs. I admit that environmental art is people-centered. At the same time, I believe that in display design, people and objects are actually not the subject, but the two ends connected by the subject, and this subject is the transmission and effective reception of information. This depends on the role of display. Whether it is an exhibition or showcase for commercial brand promotion, or a museum for cultural communication, the most important thing about such a good display space is for the effective transmission of information, and the purpose of commercial behavior is In order to enhance brand awareness, establish word-of-mouth, and stimulate purchases, museums are for the effective dissemination of culture, and display design is actually one of the terminal implementation forms of information transmission (advertising, cultural dissemination, etc.). If there are objects in a space, then there is a process of information transmission between the objects and the viewers. The amount of information transmitted is directly related to the effect of the display and the way of setting up the exhibition. If there are no objects in the venue, it is just a Provide a space for the presenter and the viewer to communicate, then the overall feeling of this space is an abstract object, which can be considered as a brand image. The feeling it gives to the viewer is the process of transmitting information, that is, the process of brand recognition or reinforcement. &m~*无名~#14:42:05vhfgh31787263114:40:35Show design material knowledge Material types: wood, stone, metal, glass, ceramics, paint, plastic, synthetic materials, adhesives, hardware, textile materials, hardware accessories. 1. Wood: a. Hardwood: willow, nanmu, fruit trees (rosewood), ash, birch (neutral). Features: obvious pattern, easy to deform and damaged. Suitable for making furniture and veneer decoration materials, the price is high. b. Softwood: pine (white pine, red pine) Paulownia, poplar. Characteristics: structure, wood, poor corrosion resistance, poor bending resistance, cannot be used as furniture. c. Synthetic wood materials: The exhibition industry is dominated by synthetic boards. *Plywood, three layers of 1mm wooden boards (or veneers) are staggered and superimposed. They are often used as side panels and decorative materials for furniture (rosewood and beech are processed in this way. Specification, 1220x2440mm/20~45 yuan. *Synthetic board , five-centimeter board, nine-centimeter board, used for structure, bendable. * Large core board, created to overcome the deformation of wood, two layers of wood are filled with small pieces of wood, the price varies depending on the material filled in the middle. 18mm thick, unit price is 40~60 yuan or 120~150 yuan. *Wood square, uniformly 4000mm long, 1 cubic meter of white pine is 1200~1500 yuan, 1 cubic meter of red pine is 1400~1600 yuan, and 1 cubic meter of beech is 5000~6000 yuan. *Compression board, particle board (compressed with sawdust), density board (compressed with greater pressure and adhesive, large bearing force, used for making furniture). Not easy to nail, afraid of blisters and moisture. *Compound board, 2. , Stone materials: granite (highest hardness, fine patterns, often used as facings), marble (low hardness, large patterns), bluestone, rough stone, cobblestone, rainstone. 3. Metal materials: a. Iron: *Plate (iron plate). ), thick iron 2~200mm; thin iron 1~2mm divided into cold-rolled black iron (black iron sheet, angle iron, can be painted), galvanized white iron sheet (rust-proof, cannot be painted, with patterns) Specifications, 1200x2400mm, 1 piece. Thickness: 100 yuan. * Wire, angle steel (triangular, four-sided), I-beam (for large structures), channel steel (for large structures), square steel, flat iron, length 6000mm * Pipes, round pipes are divided into no. Seamed pipe (high cost); welded pipe; thin-walled round pipe, for decoration, minimum diameter 16mm. Square pipe, thin-walled (2mm thick), minimum diameter for decoration, 20mm commonly used; * Profile, steel bar; steel wire; truss (round). tube or square tube with steel bars). b. Stainless steel: Features, no rust, high toughness, high strength, but high price. *Plate, white plate; titanium plate; brushed plate; mirror plate; matte plate. /1220x3000mm/1200x4000mm, thickness 0.3~2.5mm, commonly used. Unit price is 500~600 yuan (1200x2400). *Wire, round tube; square tube. They are all used for decoration, and the price is high. *Stainless steel products, mirror nails, nickel plating. . c. Aluminum: more versatile than steel, cheaper than steel. *Plate, rarely used, low in strength, easily oxidized and blackened. d. Copper, rarely used. , Glass: a. White glass, also called blue glass, colorless glass, 4~5mm thick, used as windows. b. Tempered glass, c. Frosted glass, d. Patterned glass, e. Glass bricks, insulated glass, colored glass. , mirror, f, glass engraving.

5. Ceramics: the protagonist of home decoration. 6. Paint: a. Paint, long construction period, * nitrocellulose paint, hard, good quality, shiny, fast drying, high price. *Alkyd paint, soft, divided into varnish and colored paint, dries slowly. *Thinner, nitro thinner, alkyd thinner. b. Paint, latex paint, matt, latex paint for trough lights. Real stone paint imitates the texture of rock and can create a relief effect. 7. Plastic: widely used. a. Sunshine panels are hollow, bendable and come in a variety of colors. They are simple to process, limited by specifications, and expensive. The thicknesses are 8mm, 10mm, and 15mm, and the lengths are 3000mm, 4000mm, and 6000mm. b. Organic board, including transparent organic board and colored organic board. The color is limited to solid color and brown. It is brittle, easy to get dirty and damaged. The specification is 1200x1800mm, and the thinnest thickness is 0.4mm. Commonly used are 2mm, 3mm, 4mm, and 5mm. The unit price is 60~ 70 yuan (same as glass). c. White organic board (sheet), *milk white sheet (milky white sheet), light-transmitting, slightly yellow. *Light box film, available in various colors, transmitting light and diffusing reflection. *Porcelain white sheet, opaque, used for veneers. d. Acrylic, transparent acrylic (crystal effect), colored acrylic, acrylic light box (expensive). The price is much more expensive than organic boards, but it is of a much higher grade, has high hardness, is not fragile, and has good light transmission. e. Plastic PVC pipes are lighter and cheaper than iron pipes. Available in gray and white, they can be bent when heated and can be connected with elbows and tee elbows. The minimum diameter is 150mm, the maximum is 500mm, and 400mm is commonly used. 8. Synthetic materials: a. Aluminum-plastic plate, two layers of aluminum skin sandwiched with PVC plastic, which can resist corrosion. b. Fireproof board (made of paper), with a maximum thickness of 2mm, and 1mm is commonly used. 9. Textiles: a. Elastic fabric, translucent, multiple colors, simple printing available. b. Stretch yarn is more expensive than stretch fabric. 10. Adhesive: universal glue; Dali glue (for sticking to fireproof board, one bucket of glue can stick to 3.5 boards, aluminum-plastic panels, waterproof) milky white glue (for sticking to wood, avoid water); glass glue (for sticking to smooth objects, strong stickiness) Strong, waterproof); instant glue. 11. Hardware materials: nails 12. Hardware jewelry. 13. Inkjet printing: a. Inkjet printing cloth: Polycloth (non-elastic) with a maximum width of 5000mm, 18 yuan/square meter; silver carved cloth; mesh cloth (gauze mesh with eyes and translucent). b. Photo inkjet printing, the machine is small, the maximum width is 1500mm, the clear point is 720 points, * film base, plastic; light box piece (direct spraying). *Paper base, self-adhesive photo paper, can be covered with texture film, matte film, glossy film, and can be adhered to kt board.