What should you know as a store manager of a brand clothing store?

Many store managers understand their roles this way: a store is like a home, and the store manager is the head of the family. Parents have to worry about all the problems of the home, including personnel, goods, sanitation, display...every aspect must be taken care of. If any small detail is not considered, it may have a negative impact on the work.

More companies hope that the store manager will be an excellent director. The store is a stage for performance, the hardware facilities in the store are the scenery and props, and the company's constantly changing products throughout the year constitute the material of the story. The store manager should organize these materials into attractive stories and tell them to every customer who comes. Whether the story is told well or not, whether the customers like it or not, all depends on the store manager’s organization, planning, arrangement and drive.

No matter which statement is made, it shows a point of view, that is, the store manager is the leader of a store, the link between corporate culture information transmission, and the executor and specific operator of the company's sales policy; The spokesperson of the company's products is the core of the store.

Therefore, the store manager needs to stand in the position of the operator, comprehensively and scientifically analyze the store operation situation, and fully implement the company's business policy. Execute the company's brand strategy and give full play to the functions of the store manager.

As a store manager, his (her) job responsibilities should mainly include:

1. Understand the brand's business policy and implement sales strategies based on the brand's characteristics and style.

2. Comply with the company's regulations, implement the instructions from superiors, and complete the tasks assigned by the company.

3. Responsible for managing the daily work of the counter, supervising and evaluating the work performance of shopping guides, promptly reporting employee developments, and training shopping guides.

4. Responsible for the accuracy of inventory, account book preparation, and product handover.

5. Responsible for the replenishment of goods and product display in the store.

6. Assist supervisors to resolve and improve counter operation issues.

7. Assist supervisors in communicating and coordinating with their shopping malls.

8. Provide public relations promotion activities for surrounding brands in shopping malls on a regular basis and as required.

9. Understand the sales situation of surrounding brands, register and provide daily in-store customer flow data.

10. Stimulate the enthusiasm of shopping guides and adjust the shopping atmosphere in the warehouse.

As a store manager, she cannot be positioned as a promoter or foreman. Her mentality is that of a boss. How to cultivate this mentality has a lot to do with the company's culture and system. This is the art of management. A man will die for his confidant. As a responsible store manager, he must pay attention to the details of his daily work.

Store operations are usually divided into three periods. Before opening, in addition to turning on electrical appliances and lighting equipment and leading store employees to clean the store, they also hold a morning meeting, which mainly includes the announcement and communication of company policies and business activities of the day; analysis of the previous day's business situation, review of work performance; training of new employees, Exchange successful sales skills; stimulate work enthusiasm and boost employee morale. In addition, the goods must be counted, and the specialty store must count the reserve funds and check the previous day's business report and send it to the company.

During the business process, the store manager should pay attention to the following tasks: check the appearance of the salesperson, tidy up the work clothes, and wear the work badge; supervise the cashier operation and understand the sales situation; control the electrical appliances and speaker equipment in the store (specialty store) ; Prepare wrapping paper and bags for ready use; maintain a clean and tidy environment in stores, warehouses, and fitting rooms; promptly replace windows, model displays, and product displays; pay attention to suspicious persons to prevent the loss of goods and accidents; timely Actively assist customers to solve problems during the consumption process; collect market information and conduct sales analysis; organize company documents and notices, and do preparations before and after the promotion activities.

After business, the accounts should be checked, the business report for the day should be filled in, the business funds should be checked and kept properly, and a reserve fund should be kept. Also check that electrical equipment is turned off. To eliminate fire hazards, specialty stores should check whether doors and windows are closed and whether there are other people in the store.

In terms of goods, the store manager has the right to make comments and suggestions on the company's distribution, and has the right to reject goods with quality problems.

In terms of personnel, the store manager has the right to participate in the recruitment and selection of sales personnel; has the right to reward and punish employees; has the right to dismiss employees who do not meet the company's requirements or perform poorly; The right to propose transfer, promotion, demotion, and dismissal based on employee performance; the right to inspect and evaluate employees' daily work performance; the right to rule on emergencies in the store; the right to decide on the allocation of goods in the store, clothing stores Attracting customers with luxurious decoration is a project that many businesses nowadays do not hesitate to spend a lot of money to build. However, even magnificent clothing stores often fail in one detail - the fitting room.

The fitting room can be said to be an important link in determining whether clothing can be sold. As a customer, you can only decide whether to buy or not after trying it. However, the fitting room in the clothing store made customers feel embarrassed in terms of privacy and size, which led to business failure. What conditions should a fitting room have? The following points are for your reference only.

1. Pay attention to privacy issues

The most fatal problem in fitting rooms is insufficient privacy. Everyone goes through a hidden stage when trying on clothes. Therefore, when designing the fitting room, we should focus on protecting customer privacy. For example, the "doors" of the fitting room of a certain "fang" are all made of cloth curtains. If they are not closed tightly, a small gap will be left, which will make people change clothes with fear. That's not all. There are three fitting rooms there. One of them happens to face the stairs to the storage room on the second floor. You can clearly see the people going up and down the stairs. From the stairs, you can also see clearly from above the curtain. People in the fitting room. Even if there are more preparations for such a fitting room, it will not allow customers to try clothes in it with peace of mind.

2. The area should not be too small.

Usually fitting rooms can only accommodate one person, especially those in underwear stores. Sorry if you look more "fleshy". The fitting room serves all customers who come to the clothing store, not just those with good figures. The fitting room must not become a place where fatter customers feel humiliated.

3. The decoration should not be too crude.

Many fitting rooms do not have mirrors installed. Many people hope that they don’t have to look in the mirror when trying on clothes, so that they don’t have to be seen by others when they put on clothes that don’t work well, such as those tight pants that expose their carrot legs; and they don’t have to be seen by those who No matter what you wear you will be praised by a salesperson who misleads you. For a good fitting room, the decoration should consider whether the customer is comfortable to use it, whether the lighting can bring out obvious effects, etc.

Customized dressing room

1. Interior decoration

1. The base color of the interior walls is white. (Giving a neat and clean feeling)

2. The room is equipped with a 30W fluorescent lamp (not too bright or too dark)

3. There is a "warm reminder" hanging on the back of the door Brand"

Dear customers: When leaving the dressing room, please don't forget to take your belongings with you to avoid losing them.

2. Equipped props

1. Small mirror (1 side, keep it clean)

2. White plastic comb (1 pair, wash and change frequently) )

3. Stool (1 piece)

4. Slippers (1 pair, warm shoes in autumn and winter, sandals in spring and summer)

5. Hooks (1 row) )

3. Outside of the dressing room

1. Door mirror (can be installed or unsettled, recommended: installation)

2. Hang the door plate on the lintel - " "Fitting room", "changing room"...

3. Prompt sign (double-sided, with "occupied" written on one side and "unoccupied" written on the other)

The work of the prompt sign Completed by shopping guide. In the shopping guide service of a specialty store, the shopping guide should usually wait outside the dressing room for customers to put on their clothes. So this work is done by the shopping guide.

Notes:

1. Do not pile up debris in the locker room, keep it clean and tidy, and clean it every day.

2. The locker room should be kept ventilated and there should be no odor. You can spray air freshener.