What is Alibaba’s mission?

Alibaba’s corporate mission is: “Make it easy to do business in the world.”

Alibaba aims to help enterprises change the way they market, sell and operate and improve their efficiency. We provide technology infrastructure and marketing platforms for merchants, brands and other enterprises to help them leverage the power of new technologies to interact with users and customers and operate more efficiently.

Alibaba’s businesses include core commerce, cloud computing, digital media and entertainment, and innovative businesses. In addition, Alibaba's unconsolidated related party Ant Group provides payment services and financial services to consumers and merchants on our platform. Around Alibaba's platform and business, an ecosystem covering consumers, merchants, brands, retailers, third-party service providers, strategic partners and other enterprises has been established.

For the 12 months ended June 30, 2020, the Alibaba ecosystem generated RMB 7.3 trillion in GMV, mainly including GMV traded through China’s retail market, as well as through international retail markets and GMV of local life service transactions. As of June 30, 2020, Alibaba Group's user base has exceeded 1 billion global annual active consumers, of which 807 million consumers are from China and 194 million consumers are from overseas.

Alibaba's corporate culture:

1. Alibaba Group's brand identity:

Alibaba founder Jack Ma feels that people around the world also know about " "Alibaba" story, and there are similar pronunciations in most languages, so the company was named Alibaba.

E-commerce is a global business, so Alibaba also needs a name that is familiar to people around the world. Alibaba means "open sesame", implying that our platform opens the door to wealth for small businesses.

2. Alibaba Group’s mission:

Make it easy to do business in the world.

3. Alibaba Group’s vision:

Aims to build future business infrastructure. The vision is to allow customers to meet, work and live in Alibaba and continue to develop for at least 102 years.

①. Meet at Alibaba: empowering daily business and social interactions among hundreds of millions of users, between consumers and merchants, and between enterprises.

② Working at Alibaba: Provide business infrastructure and new technologies to customers, allowing them to build businesses, create value, and share benefits with participants in Alibaba’s digital economy.

③. Living in Alibaba: Committed to expanding the scope of products and services and making Alibaba an important part of our customers' daily lives. As its business continues to expand from commerce to many other areas such as cloud computing, digital media and entertainment, Alibaba has evolved into a unique, dynamic and innovative digital economy. Alibaba's phased goal is to serve 2 billion consumers around the world, help 10 million small and medium-sized enterprises make profits and create 100 million jobs by 2036.

④. "Live for 102 years": Alibaba Group was founded in 1999. Sustainable development for at least 102 years means that we will span three centuries and achieve achievements that few companies can achieve. Alibaba's culture, business model and system establishment must withstand the test of time and achieve long-term sustainable development.

4. Alibaba Group’s values:

Customers first, employees second, shareholders third;

Simple because of trust;

The only constant is change;

Today’s best performance is tomorrow’s minimum requirement;

At this moment, it must be me;

Live seriously and work happily.

Reference for the above content: Baidu Encyclopedia - Alibaba Group, Alibaba Group official website - Company Profile