Six highlights will be presented in the second half of the online Canton Fair.

The first is the new platform. The online holding of the Canton Fair relies on the Canton Fair in official website. We upgraded the official website of Canton Fair, and realized the transformation from plane browsing to brand-new interactive communication. The original content was deepened, expanded or adjusted accordingly, forming a new platform for online display. The new version of official website has five sections: exhibitor's exhibits, news and activities, global supply and procurement docking, conference service and cross-border e-commerce zone, which has changed from "face-to-face communication" to "screen-to-screen communication", providing exhibitors with a brand-new exhibition experience.

The second is new technology. This year's Canton Fair makes full use of the Internet, big data, cloud computing, artificial intelligence and other information technologies, providing more possibilities for improving the exhibition effect. Comply with the development trend of "live broadcast with goods", set up a 10×24-hour exclusive live broadcast room for exhibitors, which is full of time and space, interactive and directional, and create a real-life marketing interactive effect through live broadcast activities. In the process of watching the live broadcast, buyers can easily access relevant exhibits, and there are also a variety of communication tools to help suppliers and buyers communicate and interact in real time to improve the effectiveness of online negotiations.

The third is new content. In view of the new features of online hosting, an online launching ceremony will be held to send a signal to the world that we will work together to overcome difficulties, promote international trade and achieve mutually beneficial development. Organize online signing, new product release and other activities to focus on the innovative products of leading enterprises. If the number of uploaded exhibits is relaxed, enterprises can display their brand image in various formats such as pictures, videos and 3D. A number of world first and Canton Fair products were unveiled, and the number of "three-self and one-high" products continued to increase.

The fourth is new marketing. This year's Canton Fair's innovative marketing methods, with the help of new media such as "five search engines+eight social media" with Google and Facebook as the core, carry out global marketing promotion, strengthen brand image, optimize marketing mix, and accurately reach professionals. A series of "cloud promotion" activities have been launched around the world to attract more and more professional buyers to sign up for the exhibition.

The fifth is the new service. This year's Canton Fair will further enrich the service content and improve the service quality. In addition to the original trade promotion services such as the Canton Fair Export Product Design Award (CF Award) and the Canton Fair Design and Trade Promotion Center (PDC), a financial service area has been added to provide exhibitors with customized products and exclusive service solutions; Work closely with the customs department to launch new measures such as policy guidance and online consultation to provide professional support for buyers and exhibitors.

Sixth, new opportunities. On the one hand, the Canton Fair was held online, inviting domestic and foreign exhibitors to discuss cooperation online, which provided an opportunity for global enterprises to overcome the impact of the epidemic and enjoy the economic development opportunities in China and the world, and injected the energy of the Canton Fair into the stable development of the world economy. On the other hand, during this session of the Canton Fair, an activity with the theme of "Synchronizing the Canton Fair and Enjoying Global Business Opportunities" will be held, and enterprises with strong qualifications, good reputation and guaranteed product quality will be organized to voluntarily participate in the synchronization activities to expand the benefits of enterprises.