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Pharmacy kidney tonifying pop poster-pharmacy Guixi Maca pop, how to design? How to write

How to write pop in drugstore lottery?

Part of the content of this article is collected from the Internet. Our company is not responsible for its authenticity. If you have any objection or infringement, please contact us in time and we will delete it immediately. !==This article is in word format, which can be easily edited and modified after downloading!==Part 1 of Pharmacy Lottery Pop: Pharmacy Advertising Pop Display As a selling point advertisement, POP originates from the retail industry of mass merchandise, and is the most direct, beautiful, and suitable The method of advertising a series of information on the terminal is also suitable for pharmacies with retail properties. Precisely because it originated from the field of fast-moving consumer goods, several POP application phenomena have appeared in the pharmacy retail field: the first is the adoption doctrine, which completely copies the POP form and usage method of mass merchandise retail terminals, without considering the special characteristics of drugs. attributes, which leads to the lack of medicinal flavor in pharmacies, and this type of store has lost itself; the second type is Handan toddlers, who only learn its shape but not its charm. For example, the selling point of a certain medicine is hand-drawn. Due to lack of skill, the text appears ugly. A good pharmacy will be compromised by bad POP; the third type is dogmatism, the entire pharmacy is crowded with various POPs, without any focus, and at a glance, the information that several businesses want to convey is not remembered. Regarding the standards and specifications for the use of POP, many experts have written articles. I will not go into details. It is more necessary to think about how to make POP generate sales power. There is a "Three Character Classic" about POP, which basically includes many precautions, but there are five key aspects that are worth emphasizing: 1. Pay attention to the difference between customers in pharmacies and supermarkets. People who patronize supermarkets are basically healthy people, and time Quite abundant, leisurely shopping not only meets needs, but also enjoys life; while the customers of drug stores are basically unhealthy or sub-healthy people, or people closely related to the customers are in an unhealthy state. Such people are pressed for time and have clear needs. At the same time, most of them He looked worried. This determines that the expression form and use method of POP must be different from that of supermarket terminals, so that customers can understand the information they need faster, more directly and more conveniently in the pharmacy. 2. Pay attention to reflect the "medicinal flavor" of the pharmacy. Excessive use of POP can easily cause the pharmacy to be too atmospheric. Customer health is a very serious need, and professionalism always comes first. If the customer's health needs cannot be met in a professional way, the pharmacy will It is impossible to cultivate regular customers. Therefore, the POP in the pharmacy must have a certain "medicinal flavor". The POP information cannot be based on price. At the same time, health-related medication information, health information, etc. should be disseminated. 3. Pay attention to making good use of the star effect

Many brand products have image spokespersons. Celebrities are people well-known to customers. It is a factual logic to associate celebrities with medicines and thus with pharmacies. Therefore, when pharmacies use POP, choosing a good star and making good use of the star effect can not only improve the recognition of the pharmacy's products, but also improve the pharmacy's brand power. With only dry drug names and main functions, this type of POP cannot arouse the excitement of customers. 4. Pay attention to the selection of POP advertising items. The emergence of POP is to improve sales performance. According to the 28/20 rule, customers cannot remember massive POP content. Therefore, when drawing terminal product advertisements, there must be choices. More than 5,000 regular sellers The maximum number of items in the product regulations should not exceed 100, and the number should not exceed 10 under special operating circumstances. In this way, the POP content must be clear to customers at a glance. 5. Pay attention to the types of POP. Broadly speaking, everything that customers can see can be in the category of POP, including the clothing of shop assistants. For example, if the store environment is good, but the clerk's clothes are worn out or unclean, it will cause dissatisfaction among customers, which will lead to a reduction in the clerk's recommendation power. For another example, if the drugstore window is covered with POPs of medicines from various small manufacturers, it will look like a dog-skin plaster wall, which will also fail to attract the attention of customers.

At the beginning of the three-character POP store, the appearance is similar, but the spirit is far away; the store is not polished, it is useless, think carefully, and do not want luxury; small investment, large output, POP, the eye of the store; fierce competition, benefit from development, inner beauty , to show off; to decorate the facade, make a deep impression, to act as a shelf, to make customers feel comfortable; to display hundreds of products, no one knows, to show off the fine products, and to enjoy the gold and fruit; to travel alone, but cannot handle it, but to work with others, to cut off the gold; to travel alone, not happy Annoyance, POP, let it be known; guests arrive, no time to dress, POP, can talk to oneself; hand-painted, full of personality, one or two lines, to show the selling point; three or four lines, can't remember, seven or eight lines, no time to read; words Correct, easy to identify, over-edited will make customers dizzy; red and yellow, eye-catching, blue and white, deep thinking; care words, not too many, special price tags, should be clear; activity text, clear at a glance, packaging box, at the same time Display; printed paintings, neat and beautiful, star paintings, familiar to customers; hanging on the wall, good atmosphere, wall stickers, attract customers' attention; colorful balloons, soft atmosphere, clean clothes, true to their word; if the store does not learn, customers will not come, learn And use, review more. Part 2: Catalog of hand-painted POP marketing skills for drugstores Part 1: Commonly used fonts for hand-painted POP exercises 1. Writing exercises for square characters P1-22. Writing exercises for bold characters horizontally and vertically? P1-12

3. Variant characters Writing practice of laminated characters P1-144. Writing practice of laminated characters P1-235. Writing practice of color-changing laminated characters P1-286. Writing practice of fat characters P1-307. Writing practice of soft characters P1-408. Writing practice of decorative characters Writing exercises P1-459. Writing exercises in holiday fonts? P1-5310. Writing exercises for numbers P1-57 Part 2: Hand-drawn POP inspirational selection 1. Warm reminders about time? P2-22. Business proposition: Doing things 10 Principle? P2-33. Warm reminder: Today P2-44. Employee management and team building? P2-55. Believe in yourself P2-66. The working atmosphere of the company P2-77. Complaint reminder P2-9 Part 3 Pharmacy hand-painted POP marketing Skills 1. "Five steps" of hand-painted POP design for slimming products P3-42. Single product recommendation tool: "Breaking Card" P3-93. Valet decoction "Guyuan Paste"? P3-114. Lottery? P3-125 .Lottery at a fixed time every month P3-136. Draw once for 38 yuan or more P3-157. Member category: Apply for a membership card? P3-178. Member category: Member benefits P3-219. Member category: Buy one get one free P3-2410. Gift distribution place? P3-2511. Opening promotion information? P3-2612. Rice promotion information P3-27

13. Holiday promotion: Dragon Boat Festival P3-2814. Promotion information: Get P3-3015 for every purchase .Prescription medicine: 12% off P3-3116. Single product recommendation: Ringworm? P3-3217. Single product recommendation: Buckwheat pillow P3-3318. Single product recommendation: Calcium Oral Liquid P3-3419. Single product recommendation: Mint containing Tablet? P3-3520 Single product recommendation: Pediatric Intelligence Syrup P336 Part 3 Pharmacy Hand-painted POP Marketing Techniques 21. Single product recommendation: Pediatric Qingrening Granules P3-3722. Single product recommendation: Antiviral Oral Liquid P3-3823. Single product recommendation : Jianwei granules? P3-3924. Single product recommendation: Lipid-lowering laxative capsule P3-4025. Single product recommendation: Pain-relieving and anti-inflammatory granules P3-4126. Single product recommendation: Ganmaoling granules? P3-4227. Single product recommendation: Antiviral oral liquid P3-4328. Single product recommendation: Jindou Kaiwei oral liquid P3-4429. Single product recommendation: Compound mint and bear bile lozenges? P3-4530. Holiday promotion: Thanksgiving P3-4631. Holiday promotion: Father's Day P3-4732. Holiday promotion: Mother's Day P3-4833. Holiday promotion: Valentine's Day P3-49 Part 3: Tips for pharmacies to make good use of POP advertising Tips for pharmacies to make good use of POP advertising In pharmacies, when consumers are faced with many products, they have no idea where to start. At the same time, POP advertisements placed around products will continuously and silently provide product information to consumers, attracting consumers and promoting their decision to purchase. Therefore, POP advertisements are known as the "second salesman" . Successful POP advertising can not only increase the visibility of the product, but also promote the corporate image. It can establish and enhance the corporate image at the sales terminal, thereby maintaining a good relationship with consumers and enhancing consumers' attention to the product and the company. good impression.

But how much do you know about POP advertising? What is its role in the terminal? How can pharmacies make better use of this form of advertising? This issue is dedicated to introducing you to this "advertising expert"!

Professional article POP: Three Steps to Inducing You to Consumption. Among the purchases made by customers at the sales site, about two-thirds are unplanned random purchases, and about one-third are planned purchases. "POP advertising can not only create a relaxed and pleasant sales atmosphere, allowing consumers to understand product characteristics in advance and generate purchasing impulses, but the most important thing is to induce consumers to consume and increase terminal sales. 1. Attracting customers to browse in the store. In actual purchases, two-thirds of consumers make purchase decisions temporarily, so the sales of terminal stores are directly proportional to consumer traffic. Therefore, POP advertising placed at the front of the store, such as billboards, standing billboards, etc. Physical large samples, etc., strive to display the self-characteristics and product personality of the product, and successfully lure consumers into the store, which is a key link to promote consumer purchase. 2. Prompt customers to observe the product. The second step in promoting consumer purchase is. Let POP have the power to make customers stop and take a closer look. For example, at the sales terminal, some impactful and provocative POP will make consumers stop involuntarily. In this way, while capturing customers' points of interest, they can also add sales. In conjunction with on-site operations, free gifts, trial samples, etc., consumers can be fully induced to purchase. 3. Stimulating customers to make final purchases is the core function of POP advertising, and it is also the final impact of POP. It is necessary to use effective POP advertising to appeal and answer customers' concerns, so that whether there is a dedicated person to introduce the product, it can produce 10 times the sales force and achieve the final purchase. (Tang Sou) Product: POP advertising 10 changes. 10 New If a company's products need to produce POP advertisements, what aspects should be considered? What preparations should be made? What are the characteristics of each form of POP? The following is a case of setting up a product POP advertisement for your reference. 1. Make 1X5m. The design and production of shopping guide boards (display boards) requires prominent brands, prominent appeals, rich pictures and texts, and solid production. They should be placed on both sides of the sales store entrance or in appropriate locations within the store. 2. Posters should be placed on smooth walls of 1.4~1.8m on both sides of the store. , on the glass door of the store or on the 1.4~1.8m smooth wall inside the store, stick it firmly and arrange it in order for better visual and promotional effects. 3. Place the brand card on the counter, close to the product display, with folding pages or small brochures inside for convenience. Target buyers learn more about the product. 4. The hanging flags are hung side by side at a height of 2.5m and above the front counter. 5. The indoor light box should also be placed near the product (the planning center will issue a color print and make it as required. , must be uniform. )

6. The store sign is low-cost, high-grade, and durable (the planning center issues color prints and is produced by a local advertising company.) 7. Product model analysis. There are two types: indoor and outdoor. The indoor "pyramid" layout is fixed with transparent glue. Outdoors, care should be taken to avoid damage. 8. Large format: 6X20m, with excellent visual effects and atmosphere, but pay attention to windproof facilities (hanging). In front of large shopping malls, supermarkets or on walls facing large traffic flow) 9. Outdoor billboards: large billboards, close to stores (points of sale), placed on the top of the 5th floor or on the podium (market growth - Consider this operation during the mature stage. ) 10. Car body (vehicle stickers) advertising: Buy out the rear stickers or front stickers of buses on major routes in the early stage. During the product growth period, complete vehicle body advertising can be considered based on conditions. Pharmacies: POP advertising is very popular. Successfully produced POP can play the most critical and direct consumption stimulus and incentive in drugstore stores, achieving unexpected terminal promotion effects. Common pharmacy POP styles include the following categories: 1. Signature POP. Advertising forms such as electric subtitles, curtains, flags, etc. are set up on the store door. 2. POP at the counter. Product advertisements and sales information placed on the counter in the store. Content includes new product launches, usage guidance, gift distribution, etc. 3. Display or window display POP. Use the interior space of the store or the setting of the windows to display the structure or three-dimensional form, including dynamic and static forms. 4. Wall type POP. Print advertisements directly pasted on walls, columns, showcase glass, counters and other surfaces. 5. Hanging POP. Use hanging objects such as balloons, hanging flags, empty packaging boxes, decorations, etc. to convey advertising messages. 6. Dynamic POP. The advertising shape is dynamically displayed using electric and other mechanical equipment or natural wind power. 7. Packaging POP.

After the display packaging design is completed, it can be used as a small display stand to display goods after being opened or appropriately changed. 8. Optical fiber, computer subtitles, TV wall or multimedia, laser image light source POP. (Li Bing) Common Sense Chapter POP advertising is traced back to its origin and definition: POP advertising is point-of-purchase advertising (POINTOFPURCHASE). It can seize the psychological weaknesses of customers and use exquisite copywriting to emphasize the characteristics and advantages of the product to customers. Origin: POP advertising originated from storefront advertising in supermarkets and self-service stores in the United States. In 1939, after the American POP Advertising Association was formally established, POP advertising gained formal status. But in terms of form, in ancient my country, there were wine gourds and wine flags hanging outside hotels, banners hanging outside restaurants, flags hanging outside inns, or medicinal gourds and plasters hanging at the entrance of pharmacies, as well as during festivals and festivals. The lighting of lanterns and colorful decorations during festive events can be said to be the originator of POP advertising

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High-quality pharmacy lottery pop-example template (7 pages)

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This article Some of the content is collected from the Internet. Our company is not responsible for its authenticity. If you have any objection or infringement, please contact us in time. We will delete it immediately!

==This article is in word format, which can be easily edited and edited after downloading. Modify!==

Pharmacy lottery pop

Part 1: Pharmacy advertising pop display

As a selling point advertisement, POP originated from the retail industry of mass merchandise. The direct, most beautiful and most suitable way to advertise a series of information on the terminal is also suitable for retail pharmacies. And precisely because it originated from the field of fast-moving consumer goods, several POP application phenomena have appeared in the field of drugstore retail:

Page 1

The first is the use-ism, which is completely Copying the POP forms and usage methods of mass merchandise retail terminals without considering the special properties of medicines leads to insufficient medicinal flavor in pharmacies and such stores lose themselves;

The second type is Handan toddlers who only learn their shapes. , without its charm, for example, the selling point of a certain drug is hand-drawn. Due to lack of skill, the text is ugly. A good pharmacy will be affected by bad POP; the third type is dogmatism, and the entire pharmacy is filled with various POP. It was full of information and had no focus. At a glance, I couldn’t remember the information that several merchants wanted to convey.

Many experts have written articles on the standards and specifications for the use of POP. I will not go into details here. It is more necessary to think about how to make POP generate sales power. There is a "Three Character Classic" about POP, which basically includes many precautions, but there are 5 key aspects that are worth emphasizing:

Page 2

1. Pay attention to the difference between customers in pharmacies and supermarkets

People who patronize supermarkets are basically healthy people with plenty of time. Leisurely shopping not only meets their needs but also enjoys life; while customers in pharmacies are basically unhealthy or sub-healthy people. Or people closely related to customers are in an unhealthy state. Such people are pressed for time, have clear needs, and most of them look worried. This determines that the expression form and use method of POP must be different from that of supermarket terminals, so that customers can understand the information they need faster, more directly and more conveniently in the pharmacy.

2. Pay attention to reflect the "medicinal flavor" of the pharmacy

Excessive use of POP can easily cause the pharmacy to become too atmospheric. Customer health is a very serious need, and professionalism is always the first priority. If the pharmacy cannot meet the health needs of customers in a professional way, the pharmacy will not be able to cultivate regular customers. Therefore, the POP in the pharmacy must have a certain "medicinal flavor". The POP information cannot be based on price. At the same time, health-related medication information and health preservation should be disseminated. Information etc.

Page 3

3. Pay attention to making good use of star effect

Many brand products have image spokespersons. Celebrities are people well-known to customers. It is a logic that is consistent with the fact that it is associated with medicines and thus with pharmacies. Therefore, when pharmacies use POP, choosing a good star and making good use of the star effect can not only improve the recognition of the pharmacy's products, but also improve the pharmacy's brand power. With only dry drug names and main functions, this type of POP cannot arouse the excitement of customers.

4. Pay attention to the selection of POP advertising items

The emergence of POP is to improve sales performance. According to the 28/20 rule, customers cannot remember massive POP content, so when drawing terminals When advertising products, there must be choices. The maximum number of items among the more than 5,000 commonly sold products should not exceed 100, and the number should not exceed 10 under special operating conditions. In this way, the POP content must be clear to customers at a glance.

Page 4

5. Pay attention to the types of POP

Broadly speaking, everything that customers can see can be in the category of POP, including Shopkeeper's clothing. For example, if the store environment is good, but the clerk's clothes are worn out or unclean, it will cause dissatisfaction among customers, which will lead to a reduction in the clerk's recommendation power. For another example, if the drugstore window is covered with POPs of medicines from various small manufacturers, it will look like a dog-skin plaster wall, which will also fail to attract the attention of customers.

POP Three Character Classic

At the beginning of the store, the appearance is the same, similar in form, but far away in spirit. If the store is not polished, it will not be successful. Think carefully and don’t be extravagant. Small investment, big output. POP, the eye of the store; competition is fierce, benefit from display, inner beauty, show it out; decorate the facade, make a deep impression, dress up as shelves, customers feel comfortable; display hundreds of products, no one knows, show fine products, enjoy the golden fruits; walking alone, it is beyond your capabilities , everyone grinds, sharpen the metal; travel alone, do not like to disturb, POP, let it be known; group of guests come, no time to serve, POP, can talk to oneself; hand-painted, full of personality, one or two lines, show the selling point; three or four OK, can't remember, seven or eight lines, no time to read; words are correct, easy to recognize, over-repairing will make the guest dizzy; red and yellow, attract attention, blue and white, deep thinking; caring words, not too many, special price tags , should be clear; movable text, clear at first sight, packaging box, and display; printing and painting, neat and beautiful, star painting, familiar to customers; hanging on the wall, good atmosphere, wall stickers, attracting customers' attention; colorful balloons, soft atmosphere, clean clothes , Be true to your word; if you don’t learn in the store, the customers won’t come, but learn and use it, and review more.

Page 5

Part 2: Pharmacy hand-painted POP marketing skills

Contents

Part 1: Hand-painted POP common font exercises

1. Writing practice of square characters P1—2

2. Writing practice of horizontal and vertical bold characters? P1—12

3. Writing practice of variant characters P1 —14

4. Writing practice of superimposed characters P1—23

5. Writing practice of discolored superimposed characters? P1—28

6. Obesity Writing exercises for Chinese characters P1-30

7. Writing exercises for software characters P1-40

8. Writing exercises for decorative characters P1-45

No. 6 Page

9. Writing practice of holiday fonts? P1—53

10. Writing practice of numbers P1—57

Part 2: Hand-drawn POP inspirational essence Select

1. Warm reminders about time? P2—2

2. Enterprise proposition: 10 principles of doing things? P2—3

3. Warm reminders : Today P2—4

4. Employee management and team building? P2—5

5. Believe in yourself P2—6

6. The working atmosphere of the company P2—7

7. Complaint Tips P2—9

Part Three Pharmacy Hand-painted POP Marketing Techniques

Page 7

1 .Slimming product hand-painted POP design "Five Steps" P3-4

2. Single product recommendation tool: "Shocking Card" P3-9

3. Valet for customers to cook medicine" "Guyuan Cream"? P3—11

4. Lottery? P3—12

5. Lottery at fixed time every month P3—13

6. Over 38 One yuan lottery draw P3-15

7. Membership category: Apply for a membership card? P3-17

8. Membership category: Member benefits P3-21

9 .Member category: Buy one, get one free P3—24

10. Gift distribution place? P3—25

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