Procter & gamble slogan

Shufujia soap is deeply rooted in people's hearts, but most people buy Shufujia soap not because it is easy to use or because its fragrance is attractive. However, it is stated in advertisements and product packaging that Shufujia soap can resist 99% bacteria from outside. Such a number will make people feel very relieved, so no matter whether they use it daily or have children at home, most of them will choose Shufujia brand soap.

Recently, Procter & Gamble was fined, because Shufujia soap can resist 99% bacteria, and there was a corresponding controversy. According to the experimental results, advertising words that can resist 99% bacteria have no theoretical support. Therefore, Procter & Gamble, a subsidiary of Shufujia Soap, was fined 200,000 yuan. It can be said that advertising words and slogans that can resist 99% bacteria will mislead consumers, which is only beneficial to the company, so the relevant departments have issued such a fine.

Misleading consumers will compare similar products in the shopping process. For example, in the process of buying soap, we will compare Shufujia soap with other soaps. If the advertising slogan of Shufujia soap says that it can resist 99% bacteria, but other brands of soap don't, or show that it can resist 98% bacteria, then our final choice must be Shufujia soap. So just one sentence will be very misleading to consumers, but in the actual use process, this soap can not resist 99% bacteria, which not only leads to misleading consumers, but also leads to deception.

Influence on other brands In fact, Shufujia soap is the same as other brands in terms of use and function. However, because it can resist 99% bacteria, more people choose Shufujia soap instead of other brands, so it is very unfair to other brands, and it also has an impact on sales and sales. Some people think that a fine of 200,000 yuan for Shu Fujia is too light, because the misleading and deception caused by Shu Fujia to consumers, including the impact on other brands, is far from being solved by 200,000 yuan.

Shufujia soap can resist 99% bacteria, which is similar to the industry best in various advertising slogans. It is precisely because of this that consumers will choose it, but the use effect has nothing to do with what the advertisement says.