The boss of Acer has free time to play concerts. He is most comfortable in job-hopping. Professional managers have magical transformation skills.

Among the veteran entrepreneurs in Taiwan’s technology industry, Acer boss Shi Zhenrong may be the happiest!

His son Shi Xuanhui took over successfully, and Chen Junsheng, known as "the most comfortable professional manager to change jobs", also felt at ease. Eight years after taking over, Acer wrote a trilogy of transformation, allowing the leisurely boss Shi Zhenrong to play There was a concert.

Inheriting the right way, the boss of Acer took time to play a concert

2021 Taiwan New Year Concert

2021 Taiwan New Year Concert (Wansheng Group 2021 " "The Sound of Taiwan - New Year's Concert") has been widely praised for its use of Taiwanese classic music elements.

Many people don’t know that the chief producer of this concert is actually Shi Zhenrong, the founder of Acer, a well-known entrepreneur in the technology industry. During the last rehearsal on the morning of New Year's Day, Shi Zhenrong and his wife Ye Zihua both appeared.

After retiring from Acer, Shi Zhenrong had some leisure time, but he was not idle either. In December last year, he "put on his shirt again" and set up a "science and culture company", hoping to build a culture + technology innovation platform. Among them, the company has two new ecological platforms for art and cultural digital performances - "Double Integration City" and "Double Integration Art". It is expected that in May this year, the "Double Integration City" will be put into trial operation in Taipei 101.

Shi Zhenrong (1st from left), Zhang Zhongmou (2nd from left), Cao Xingcheng (2nd from right), Tsai Mingjie (1st from right)

In fact, Taiwan can take the lead in the semiconductor industry. Inseparable from these 4 big guys. Today, except for MediaTek Tsai Mingjie who is still at the helm, the other three have retired.

At that time, Shi Zhenrong proposed the "smile curve" and "kingly way" concepts. Recently, he has new thinking and proposed the "concurrent business" thinking. In the past, when many people talked about businessmen, they inevitably had the negative stereotype of "no businessman without treachery".

However, Shi Zhenrong believes that in modern society, "business" plays an important role in value exchange. Only through value exchange can we create value and meet each other's needs. To this end, he proposed a new "business-oriented" thinking, that is, businessmen should do business in the spirit of "business ethics", that is, businessmen "create value first", and those who are ethical "win with integrity".

Shi Zhenrong, Shi Xuanhui and his son

The 2021 lunar year is the year of the Ox. Shi Zhenrong's son Shi Xuanhui, whose zodiac sign is Ox, calls himself "Brother Maverick". Shi Zhenrong has two sons, the eldest son Shi Xuanhui and the second son Shi Xuanlin. The two brothers are 1 year apart.

He and his younger brother Shi Xuanlin are keen on entrepreneurship and founded Zhilin Sports Marketing. Shi Xuanhui was forced by his father to start a business. When he obtained his doctorate in electrical engineering from the University of Southern California, Shi Zhenrong asked his son "What would he like to do in the future?" when father and son were chatting. Unexpectedly, Shi Xuanhui's answer to his father turned out to be "maybe teach in a school."

In 2004, Shi Xuanhui, who originally worked at Acer, an IC design company under the Acer system, had to return to Taiwan because ALi was acquired by MediaTek. Back then, when father and son were talking, Shi Zhenrong advised his son that if he found a good team of colleagues, he could also start a business. Sure enough, Shi Xuanhui, who has his father's entrepreneurial genes, founded Zhihui R&D Company in Taoyuan Longtan Desire Park. Later, under the guidance of his father, Zhihui, who specializes in audio-visual multimedia technology and software development, won orders from major multimedia software manufacturers and DVD recorder manufacturers, earning his first pot of gold.

In Taiwan’s technology community, Shi Zhenrong is known as the “entrepreneurial master.”

Time flies. After Acer Information, Zhilian Services, which was established just three years ago, was launched at the end of 2020 and became another "little golden chicken" under Acer. As a promoter, Zhilian was able to make profits quickly and went public in the third year after the company was founded. Naturally, this is also related to making good use of the resources of its parent company Acer.

Regarding his son Shi Xuanhui, Shi Zhenrong commented that he is good at "making something from nothing". However, Shi Xuanhui also said that he had mentioned a topic in the past, "You don't have to be a fool if you have a father." However, how to use resources in business operations and amplify resources is also a difficult problem.

In 2019, Shi Zhenrong announced the launch of family succession. In August of that year, Shi Xuanhui entered the Acer board of directors. Some people also said that it would enter the "era of father-son rule." Shi Zhenrong and Ye Zihua have two sons and one daughter. In the past, in addition to their son and daughter, Acer shares were also given to their newborn grandson.

Mr. Shi Zhenrong, Mr. and Mrs. Ye Zihua and their eldest son Shi Xuanhui paid New Year’s greetings via video call at home

Shi Zhenrong’s wife, Ye Zihua, is regarded by the outside world as the “big boss” in the distribution of the Shi family’s wealth and is a favorite of mothers. "A bowl of water is even", so the three generations of descendants "are equally exposed to the rain and dew".

When Shi Zhenrong launched the family inheritance on December 18, 2019, which was also his 75th birthday, he announced at the Shi family mansion on Jinhua Street in Taipei that all three generations of family members over the age of 18 must sign Code of Family Business Governance. Among them, it is stipulated that 50% of the increased tangible assets will be returned to the society and handed over to the "Zhirong Foundation" for implementation, and "quasi" family members who will come of age in the future, or new members who join through marriage, must also sign the inheritance guidelines.

Shi Zhenrong handed over the "management rights" part of Acer to Acer Chairman Chen Junsheng 8 years ago. Shi Zhenrong hopes that each generation will become stronger than the previous generation. He also hopes that by passing on the principles, the family will become a stable force for Acer's future operations, and also encourage family members to invest in giving back to society.

By the way, in addition to arranging for the eldest son Shi Xuanhui to join the Acer board of directors in August 2019, in the succession planning, the second son Shi Xuanlin will take over the "Zhirong Cultural and Educational Foundation" in the future. Currently, Shi Zhenrong is the chairman of the family charity foundation, and his wife Ye Zihua is the director.

The Shi Zhenrong family is currently the largest shareholder of Acer. In addition to the personal shareholdings of Shi Zhenrong and Ye Zihua, the "Hongrong Investment Company" representing the Shi family is the largest corporate shareholder of Acer.

Princess Acer, Shi Zhenrong’s daughter Shi Xuanrong (left) and her husband Ye Guangzhang

In 2017, Shi Xuanrong, the daughter of Acer founder Shi Zhenrong, was suspected of having an affair with a supervisor surnamed Chen at her child’s school. Teacher Le has an ambiguous relationship, and her husband Ye Guangzhang angrily accuses him, putting the couple's 16-year marriage in jeopardy. Later, Shi Xuanrong counter-sued her husband for "stealing" and having an extramarital affair, but soon withdrew the complaint and did not prosecute.

Shi Xuanrong is the youngest daughter of Shi Zhenrong. She has two older brothers, Shi Xuanhui and Shi Xuanlin. After graduating from Fu Jen Catholic University, she joined China Airlines as a flight attendant and met Ye Guangzhang through the introduction of a colleague. Ye Guangzhang was originally a lawyer and the chief operating officer of a law firm. Ye Yijin, a member of the Democratic Progressive Party's "Green Committee", is his sister. Because of this relationship, Ye Guangzhang received "care" from Lin Quan and Lai Qingde, and successively served as the general manager and chairman of First Gold Securities.

In 2017, when Lai Qingde, a member of the new trend group, took up the post of "Ge Kui", due to his good relationship with Ye Guangzhang's sister Ye Yijin, Ye Guangzhang was "coincidentally" promoted from the general manager of First Gold Securities to the chairman of the board. Ye Guangzhang, who had almost no connection with the securities industry, was so "highly promoted" that he set a precedent for someone with a non-financial background. He was once criticized by the Blue Camp as a "political fat cat" who could rise to heaven by one person.

Shi Xuanrong and Ye Guangzhang got married together in 2011.

The professional managers who feel most comfortable changing jobs have magical transformation skills!

Shi Xuanlin, Chairman of Zhaopin, attended the listing ceremony of "Shangyang Industry" and "Zhilian Service"

In 2020, Shi Xuanlin, Chairman of Zhaopin, and others attended the "Shangyang Industry" and "Zhilian Service" Listing ceremony. In the past year, the epidemic spread around the world and the resurgence of home office and video office also benefited Acer a lot. On January 27 this year, the stock price of office-themed stock Acer went straight to the daily limit.

2021 is the eighth year that professional manager Chen Junsheng has taken over Acer. He recently revealed in a public speech that Acer will promote the third three-year transformation plan (2020-2022), with the goal of global layout, strive for innovation in internal core businesses, and go all out in new businesses to build a new fleet.

Currently, Acer, which encourages internal entrepreneurship, has incubated 6 listed companies.

When Shi Zhenrong arranged to retire, when Chen Junsheng took over as CEO of Acer, he promoted the first transformation and achieved a turnaround from losses to profits (2014-2016). The second stage of transformation was from 2017 to 2019, when Acer was promoted to seek breakthroughs in core businesses and innovation businesses. Now, Acer, which has entered the third stage, has achieved fruitful results in the "trilogy" of transformation, and its profit performance has reached a 10-year high.

Acer Chairman Chen Junsheng

Acer, PC is the core industry. In fact, in addition to strong demand for the main business, new non-PC businesses also contributed 15% to revenue. For example, Acer developed a new brand, acerpure, to enter the air freshening consumer market and also enter the beverage market.

Chen Junsheng believes that Acer cannot only sell PCs, so it has actively promoted new brands in its transformation over the years. Of course, affected by the epidemic, Acer's educational laptop Chromebooks were selling like hotcakes and were even out of stock. Even Chen Junsheng lamented: "This has never happened since we started making laptops!"

Google in Education laptops were launched 10 years ago. In fact, Acer, which has been in the computer business for 10 years, has also been working on this small business for 10 years.

Some businesses are difficult to do, and there are too many things you don’t have control over. Who would have thought that laptops would take ten years to warm up?

Acer Chairman Chen Junsheng (right) at the home of Shi Zhenrong and his wife

Acer founder Shi Zhenrong is known as the godfather of Chinese entrepreneurship. He announced his retirement in 2004 and came out for the second time in 2013. ", and later retired again and handed over the baton of Acer to professional manager Chen Junsheng. Shi Zhenrong dislikes people calling him "Mr." the most. Acer employees or old friends just call him "Brother Stan" and he is very proud. This nickname was given to him by Ashin, the lead singer of the Mayday band. Shi Zhenrong liked it very much because it meant that he was very young!

In 2014, Shi Zhenrong "borrowed" TSMC and Chen Junsheng became the CEO of Acer. At that time, Chen Junsheng was the youngest senior vice president in the history of TSMC.

Previously, the global PC (personal computer) market demand declined, and Acer was deeply affected. The original chairman Wang Zhentang resigned early, and the originally planned CEO Weng Jianren also left due to various conflicts. In desperation, Shi Zhenrong He had to put on his shirt again and serve as the chairman of Acer. Later, he persuaded Acer's co-founder Huang Shaohua, a company veteran who was 5 years younger than Shi Zhenrong, to take over as chairman on June 18, 2014. At the same time, Shi Zhenrong recruited Chen Junsheng to join Acer as CEO, and he also got his wish. He has chosen his own Acer successor.

Many people in the industry say that Chen Junsheng is a professional manager who can change jobs most freely. In his early years, he served at Intel for 14 years. Later, TSMC offered him a generous package of high equity. In 2013, he resigned from TSMC citing family reasons. At that time, there was much speculation that his next stop for "job hopping" might be Liu Chuanzhi's Lenovo. To everyone's surprise, Chen Junsheng turned around and went to Shi Zhenrong's Acer. It is conceivable that the price offered by Shi Zhenrong would not be low.

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