Company opening ceremony activity plan

# Planning # Lead planning is a specific, thorough and operational planning from the aspects of purpose, requirements, methods and progress. The following is the company's opening ceremony activity plan compiled by KaoNet. Welcome to read!

The first part of the company's opening ceremony activity plan

1. Activity significance: The opening of the first flagship store of xx brand is a crucial first step in terms of single store sales, industry influence and the popularity of Ailang brand in Yunnan. To be precise, it is the battle of Ailang landing in Yunnan, and it is the first battle about whether it can land successfully, stand firm on the beach and then open up the situation. Its significance is self-evident, and the opening ceremony coincides with the May Day Golden Week, which is a rare event in a year. Naturally, it is also the time for businesses to compete for fishing. Therefore, this opening ceremony will follow the principles of differentiation, innovation and professionalism, strive to achieve the goal of brand promotion and sales, and create a win-win situation.

Second, the purpose of the activity:

1, drilling and copying the low-altitude commercial marketing model;

2. Assess and improve personnel's professional knowledge, quality and sales skills, and enhance teamwork, self-confidence, cohesion and centripetal force;

3. Demonstrate strength, establish image and expand industry influence;

4. Brand promotion, laying a foundation for market development and channel expansion;

5. Promote sales and increase sales.

Third, the activity ideas:

To sum up the significance and purpose, combined with the current market situation in Yunnan, it is planned to target young and middle-aged buyers aged 25-40, and the publicity targets are determined to be marketers, retail terminals and potential distributors of professional decoration companies in the bathroom industry. The activity concept is established as "professional discount of love and romance" and the emotional appeal is love and romance. Love is a combination of drought resistance in Yunnan, which embodies the social responsibility of public welfare and the brand of Ailang; Romance caters to the pursuit of young people in the target group. Effectively combine the wave of love from romantic cities in France with romantic feelings and vivid colors. Efficacy appeal is professional discount. Professional represents authority, meets people's requirements for quality, and helps to create the professional image of Ailang, a bathroom expert. Preferential welfare, good quality and low price are the most direct means of promotion, which caters to the eternal psychology of "greedy for small and cheap". Therefore, the most important thing of this activity is to create the atmosphere of the activity site and professional promotion, professional product knowledge and promotion skills.

Four. Activity time: xx * * years.

5. Location: Zone A of Dashanghui, Xishan District, Kunming/Building KLOC-0/3 1 Store.

Theme of intransitive verb activity: Thanksgiving is open for 20 years.

Seven, preliminary preparation

1. Venue: venue liaison, outreach and public relations determination, venue layout (see the schematic diagram of venue layout for details).

2. Material preparation:

3. Advertising:

(1), TV news: TV mobile subtitles (opening information, investment information) are broadcast continuously 15 days. Newspaper A, soft articles (6 issues) B, classified advertisements (10 issues) C, newspaper clippings (10000 copies).

(2) Communication network: a. Publish the information of opening activities online; B, mobile phone group SMS

(3), ground publicity: a, distribution of leaflets, delivery quantity 10000 copies, delivery areas, communities, shopping malls, downtown areas, etc. ; B. Poster posting, 300-400, community newspaper column, high-rise building (implemented by advertising company); C. Set up 50- 100 publicity banners around lots, intersections and communities (implemented by advertising companies).

(4), customer promotion A, invite bathroom practitioners in building materials markets around the country as potential franchisees; B. invite some decoration companies.

4. Staff reserve and division of labor: existing staff 10, temporary promotion and staff 10 are added.

Eight. Activity implementation (for details, please refer to the promotion table of the detailed rules for the implementation of the activity plan, omitted).

Nine. Cost budget: (95,476 yuan in total, excluding product specials and gift budget)

X. Emergency Plan (omitted)

XI。 Activity evaluation and follow-up

12. For matters not covered, please refer to the detailed rules for implementation of the scheme and the work progress table.

The second part of the company's opening ceremony activity plan

1. The overall concept of 1, with the ribbon-cutting and groundbreaking ceremony as the main line, completes the purpose of the activity through the ribbon-cutting and unveiling of the sales department, the groundbreaking ceremony of the construction site and the reception of the gift celebration.

2, through the active dissemination of internal subscription information, so that potential consumers can obtain information.

3. Through the indirect influence of activities, let more potential consumers have a basic understanding of the development, construction and sales of real estate, so as to attract established target groups.

4. It is more objective than other ways to let the established target group confirm their understanding of real estate information through various news dissemination of the event.

Second, the overall atmosphere layout

With the theme of the opening ceremony of the ribbon-cutting ceremony and the foundation laying ceremony of the sales department as the keynote, the whole venue will hang 20 floating balloons on the construction site in the air, echoing the information that Hisense Real Estate has started to subscribe. The sales department is decorated with red, yellow and blue balloon chains. The main road, the sales department and the entrance to the construction site are covered with colorful flags, and the interior wall of the sales department is decorated with exhibition boards to ensure a solemn and warm atmosphere.

1, sales department layout

(1) Insert road signs and signboards on both sides of the main road.

(2) Hanging banners for the foundation laying ceremony and the opening ceremony of the sales department.

(3) Inflatable arch door

(4) The door is paved with red carpet, with flower blue and flower bonsai.

(5) The four walls of the sales department are covered with red, yellow and blue balloons.

(6) The sales department covers HongLing with a plaque.

2. Hanging 20 floating balloons in the air at the foundation site (construction site), which read "Warm congratulations on the foundation laying ceremony and the opening ceremony of the sales department" or "Welcome to the foundation laying ceremony and the opening ceremony of the sales department". Place a green slate and several shovels with red ribbons at the foundation.

3. Main venue area

(1) A sign-in desk is set at the entrance of the main venue area, and a long wooden table covered with red cloth is placed to guide guests to sign in and control the order of admission.

(2) There are two loudspeakers and a microphone around the venue, which is convenient for the host and related personnel to speak.

(3) The band and the lion dance team are located at one side of the host area of the main venue.

Third, the activity program settings

As a celebration, the atmosphere of the celebration should be strong, and we plan to use part of the celebration to arouse the mood of the venue. Lion dance activities create a festive atmosphere and prepare for future projects. Because of its low cost and large income, it is the easiest to create an atmosphere and scene. Therefore, it is most reasonable to regard lion dance as an integral part of the opening ceremony. In addition, the master of ceremonies should preside over the whole process of the celebration, and the master of ceremonies should thread the needle to make the venue orderly.

Specific activity program settings:

09:00 Sales Department welcomes guests (Miss Polite guides guests to sign and distribute materials).

09:20 Miss Etiquette invited guests and reporters to the main venue.

At 09:30, the band played music, the master of ceremonies appeared, announced the groundbreaking ceremony and the opening ceremony of the sales department, and introduced the celebration activities to the guests, introducing the leaders and guests one by one.

09:50 General Manager Hu delivered a speech (the main content of the speech is to thank leaders at all levels for taking time out of their busy schedules to attend the opening ceremony. And briefly introduce the company and this project.

10:00 city leaders' speech (mainly about congratulations and the significance of project development)

10:30 unveiling ceremony.

10:50, the master of ceremonies invited guests to enter the foundation stone laying site under the guidance of the lion dance team.

1 1 set off firecrackers and the band's music began again. (Miss Etiquette distributes shovels to the guests)

1 1: 10 guests took shovels to participate in the foundation laying activities.

12:00×× Hotel, the celebration reception will begin (the reception can be in the form of a western-style buffet with a harmonious and elegant atmosphere).

Fourth, the coordination of activities.

1. General Manager of the event-General Affairs Group: responsible for the overall progress of the event and determining the guest list. Staffing: tentative 1 person.

2. On-site general coordination-venue group: coordinate the work between various processes on site. Staffing: tentative 1 person.

3. Prop preparation-logistics team: responsible for purchasing the materials needed for the activity and cleaning up the site after the activity. Staffing: tentatively 2 people.

4. External liaison-public relations team: responsible for sending invitations and contacting bands, lion dance teams, emcees, news media, hotels, etc. Staffing: tentatively 4 people.

5. Guest reception-reception team: responsible for the guests' sign-in desk, distributing information, wearing VIP flowers for the guests, guiding the vehicles to park, and seeing them off after the event. Staffing: tentatively 4 people.

Verb (abbreviation of verb) media cooperation

(1) If the opening ceremony of 65438+February 18 is the first appearance of the property. This vital appearance will affect the sales of the whole property in the future. Therefore, the purpose of advertising at this stage is to shape the corporate image, establish brand awareness, and establish people's grades and image as soon as possible. At this stage, we will mainly use newspapers, television, leaflets and banners and other media and communication methods to promote the project with a large number of hard advertisements.

(2) 65438+February 18, and internal subscription started today.

(3) 65438+February 18 will be your life and happiness.

Cost budget of intransitive verbs

1, newspaper advertising expenses

2. TV advertising expenses

3. Nine flags

4. Invitation letter

5. Moderator

6. Miss Manners

7. belt

8, inflatable arch door

9. street sign

10, flag

1 1, Hualan

12, guest corsage

13, firecrackers

14, reception fee

15, decoration purchase fee

16, flyer production fee

17, stone tablet purchase fee

18, shovel purchase fee

19, hot air balloon rental fee

20. Lion Dance Team

2 1, audio and microphone rental fee

22, signature stationery purchase fee

23. Cut the ribbon and unveil the red silk purchase fee.

24. gifts