69.1 billion interactions in the Spring Festival Evening. JD.COM and Haier and Cobos "beat the drums to welcome the spring" to distribute red envelopes.

1.5 billion red envelopes and good things, 69.1 billion interactions! As the exclusive interactive partner of the Spring Festival Evening in 222, JD.COM has distributed seven rounds of red envelopes and goodies one after another since 2: in the Spring Festival Evening. Hundreds of millions of Chinese around the world followed the cue of hosting the population broadcast, opened the JD.COM APP to participate in interactive activities and participated in the distribution of 1.5 billion red envelopes and goodies. Among them, more than 1 million users have successfully grabbed the Spring Festival benefits such as Xiaomi shopping red packets, Xiaomi mobile phones and smart home appliances. In addition, many users get benefits from Haier, Cobos and other home appliance manufacturers through the game of "beating drums to welcome the spring", so that emerging home appliances can rejuvenate their life in the New Year.

Rich red envelopes, good things and novel gameplay experience also stimulate users' enthusiasm for consumption and drive the sales growth of major brands. The turnover of Xiaomi brand jointly owned by JD.COM exceeded 1 million yuan during the Spring Festival Evening. In the Spring Festival Evening "Shake" activity, tens of millions of users have grabbed the Chinese New Year red envelopes provided by Xiaomi, Redmi game TV X75, Mijia wash-free sweeping robot Pro and other Chinese New Year benefits. Liu Yi, vice president of Xiaomi China District, said that the spurt growth of new users of Xiaomi flagship store could not be achieved without JD.COM's heavy investment and marketing blessing during the Spring Festival Evening. In the future, Xiaomi will unite with JD.COM to let more people enjoy the beautiful life brought by science and technology.

In addition to "shaking" the game TV and sweeping robot, Haier and Cobos also sent many kinds of household appliances welfare benefits to hundreds of millions of users in the subsequent interactive game of "beating drums to welcome the spring", helping consumers realize the New Year vision of "changing home appliances in the Spring Festival Evening and rejuvenating a better life". Dozens of home appliance manufacturers such as Midea, Kangbao, Hisense and TCL also participated in it, bringing more welfare surprises to consumers. It is worth mentioning that the interactive game of "drumming to welcome the spring" will continue until the Lantern Festival, and there are still a large number of red envelopes and discounts for home appliances waiting for consumers to receive.

Throughout the interaction on New Year's Eve and the whole New Year's Festival of Household Appliances, new household appliances, such as game TV, fresh air conditioner, floor washer, and non-washing wall-breaking machine, which can directly improve family happiness, have become the favorite household goods of users.

in recent years, with the new generation of young people, such as the post-9s and post-s, becoming the mainstream consumer groups of household appliances, high-end, intelligent and healthy high-quality emerging household appliances have gradually become the first choice for contemporary people's home life with their practicality and brand-new experience. JD.COM household appliances make use of their own advantages to join hands with domestic and foreign household appliance brands to continuously launch a variety of emerging household appliances to rejuvenate the quality of life of the public and enhance the happiness of users. In March last year, JD.COM Household Appliances upgraded its brand proposition to "Rejuvenate Your Life" and launched a "Hundred Million Plan" with the appliance manufacturer * * *. Every year, 1 heavyweight super items, 1, trendy new products and 1, new exotic products will be released in JD.COM Household Appliances, aiming to bring consumers new household appliances with high value, high performance and high technology.

This Spring Festival Evening, JD.COM joined hands with brand manufacturers to explore new ways of playing. In the future, he will continue to join hands with many domestic and foreign home appliance brands such as Xiaomi, Haier and Cobos to revitalize the life of the public in the Year of the Tiger with high-tech, high-quality and high-value smart home appliances, and help manufacturers and industries to innovate and develop. Let's wait and see.

(Note: the picture in the article is authorized by JD.COM to use by China Net)

This article is from China Net Technology.