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Explosive slogan design
For Jiewei, which pays attention to cost performance and aims at sinking the market, it is definitely an amazing achievement to gain a foothold in this depressed auto market. Of course, to some extent, the rise of gateway also illustrates the economic situation of 20 19.
Relying on Chery's product endorsement, it is not difficult for Jiewei to obtain the first batch of users. As an emerging brand, Gateway can also give users a very good car experience so far. This time, JX95 is the flagship of the whole JX95 product sequence. Of course, its price is not the flagship, and even the top match is only150,000. So, what can this SUV product, which is the strongest in Jietu, give you?
Official guide price: 9.99- 152900 yuan.
Vehicle positioning: medium-sized SUV
Engine: 1.5T? L4/ 1.6T? pipotia2ine palmitate
Gearbox: 6mt/6cdt/7cdt.
Maximum horsepower: 156/ 197 horses.
Peak torque: 230/290 Nm
Emission standard: National VI
Highlights of the model: large space, strong sense of technology and high cost performance.
Real shot model: 2020? 1.6T? DCT conquers Pro edition? 7 seats (guide price 152900 yuan)
The first few cars on Jetway have been explaining what the golden mean is. Overall modeling has always been a traditional preference of Chinese people. It is not complicated and grandiose, and the mainstream modeling is very stable. This Gateway X95 is different. Its front face is more radical and exaggerated. The exaggerated mesh grille on the front face is not only amazing in size, but also surrounded by a thick chrome strip, which looks like a person's biceps is about to burst.
Its lights give me a little freshness, and the whole system comes standard with matrix LED headlights. The super-class headlight group you see now is actually the standard configuration of the whole department, which really surprises me a little; In addition, its daytime running lights are also interesting. I feel like a meatball in the palm of an animal. It's so cute.
With this contrast, the design of the car body becomes much simpler. Compared with the front face, the multi-waistline design adopted by JX95 is a bit simple, and it looks more homely. Of course, you like the aura. After all, the body size of 4875* 1925* 1780mm and the wheelbase of 2855mm are here.
The design of the rear really reminds me of the tailgate of the Audi Q5. I don't know if there is any PY transaction or plagiarism, but you have to admit that this tailgate is really popular with Chinese people.
Although I can see that there are many brand design elements in this interior, at least I like it from the texture and workmanship.
Two connected 12.3-inch screens, a 9.7-inch touch air conditioning control screen below, and even an air conditioning outlet. Yes, you can see that the design of Mercedes-Benz and Audi is less original, but the three screens and workmanship can be regarded as "excellent" at this price.
It also has some original works of its own. Breathing light on the front panel and four door panels of the co-pilot is very beautiful, and the texture is well grasped. The whole interior can provide a very good sense of science and technology and a comfortable atmosphere, but the disadvantage is that it is not obvious enough originality.
Space should be my most satisfying part of this car. In official website's slogan, Jetway even arrogantly used the word "travel first-class SUV", but after my experience, it's really hard to say what's wrong.
The Gateway X95 has three seat layouts, namely 5 seats 2+3, 6 seats 2+2+2, and 7 seats 2+3+2. There is nothing to say about the six-seat version. The inherent advantages of the seat layout are there.
As for the space of the seven-seat version, it is equally surprising. At the height of 180cm, even if the second row of seats is moved to the front, the second and third rows of passengers can still get two fists of leg space, which is enough to hang many competitors, so that the third row of seats is no longer a position to cope with short trips. If the second row of passengers is moved to the most spacious position regardless of the feelings of the third row of passengers, then the second row of passengers will not sit there, but lie there! Cool!
The sense of surprise also extends to the configuration part. Just list it. All standard configurations of the Gateway X95 include: tire pressure display, body stability control system, reversing image, cruise control, automatic parking, uphill assist, keyless entry/start, leather multifunction steering wheel, 12.3 inch full LCD instrument panel, 12.3 inch central control touch screen, mobile phone interconnection and 65433.
What I said above is standard for all departments! This configuration performance, I was really shocked to ask: Is the configuration free? !
Of course, the only thing I am dissatisfied with is the number of airbags. There are only two airbags for the driver and co-pilot of the JX95 middle-low model, four for the middle-high model and six for the top-three model. For mid-low models, the missing airbags take less care of the rear passengers.
20 19 everyone had a hard time. Not only did you not make any money, but I also didn't make any money, and neither did the car company. Some people say that the rise of Pinduoduo is because we have bowed our heads to reality, and the rise of Jietu is also interesting.
But don't get me wrong, the product quality of JX95 is definitely more competitive. The product quality is much better. You can put your heart on 120.
The sinking of gateway lies in throwing away the past brand aura and opening the sinking market with strong cost performance. There are 390 million people in first-and second-tier cities in China, but there are nearly 654.38 billion people in third-tier and below cities (data source: research report of Guotai Junan Securities). This market is an untapped gold mine, and Jietu has seized this market and thrived in it. In 20 18, gateway ranked in the top 23 in the sales ranking of automobile enterprises in China, and jumped directly to the top 12 in 20 19. Gateway's strategic long-term vision not only seized the opportunity, but also made itself grow into a big tree.
As for the JX95, this price will face the most competitive compact SUV market in China, which is a market where gods fight. Emerging models don't have a surprise of 120%, so they can't stand on their feet. Jietu's attack this time is still the same method, winning users with high cost performance. From 99,900, you can buy 1.6T engines, with huge space, excellent sense of technology and good texture. Doesn't it smell good?
JX95 will not compete with immortal rivals such as Changan CS75PLUS, Geely Job, Haval H6 and Roewe RX5, and it has its own charm for users.
In some industries, their attitude towards the automobile market in 2020 is still not optimistic, which means that Jietu still has enough time to stabilize these markets, but after the wave? Where's Jeto?
Unclear originality in design is a big problem of GJX95 at present, and they don't seem to have a clear direction. Jiewei's current cars, including this Jiewei X95, can give you a good experience at the product level, but there are still too many shortcomings in brand value.
I gave GJX95 a score of 7, because this car has brought a strong endurance to users who pursue cost performance, but what I want to see more is that GJJW can take a more self-contained route, not necessarily being the first, but at least having more things of its own.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.
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