520 beauty industry activity plan

520 beauty industry activity plan in 2022 (selected 6 articles)

In order to ensure the effective development of activities, it is necessary to make an activity plan in advance. The activity plan is a written plan that defines the time, place, purpose, expected effect, budget and method of the activity. How should we make an activity plan? The following is the activity plan of 520 beauty industry in 2022 (selected 6 articles) compiled by me for your reference only. Welcome to read it.

520 beauty industry activity plan 1 activity purpose:

First, strengthen the corporate culture atmosphere.

Second, understand the voice of beauticians.

Third, expand new customers.

Activity theme:

520, say hello to the beautician

Activity time:

20xx May 20th

Activity content:

On May 20th, the beauty shop can hold "520 Hairdresser's Day" and choose your favorite hairdresser. Every customer who is invited into the store will get a certain prize and a beauty shop discount card.

Link 1: Excellent beautician speech contest (beauticians can tell their love for the beauty industry, their life and lessons, their outlook for the future and touching stories around them).

Link 2: Game link (this is a small game played by beauticians and clients, such as solitaire game, you draw and guess, etc. )

Link 3: beautician canvassing link (beauticians stop canvassing for relatives and friends and choose the best beautician)

Link 4: Award-giving link (excellent beauticians delivered their acceptance speech and won the title of "520 Most Beautiful Angels", and the beauty shop manager presented certificates and prizes. )

520 beauty industry activity plan 21. Activity purpose

1. Grasp the business opportunities of holiday promotion (Spring Festival, Valentine's Day), avoid vicious competition of "price competition" and "competition for customers" through the innovation of activity content and object, give customers freshness and stimulate consumption desire;

2. Improve the sales performance of beauty salons and attract new customers;

3. Create the brand image and popularity (reputation) of beauty salons and enhance customer loyalty;

Second, the theme of the event

Affection and knowing each other, true love expresses one's mind

(1) Theme: Love is the Spring Festival, a ceremony to express love.

(2) Theme: If you love me, say it bravely.

(3) theme: family is priceless, and love me is rewarded.

Third, the activity time

20xx year x month 3 1 to x month 12.

Active object

1. Activity (1) Target audience: men with good taste in clothes between the ages of 23 and 45, especially those who drive private cars (motorcycles or private cars);

2. Activity (2) Target audience: participants in the activity (1) and members of beauty salons (old customers).

3. The target audience of activity 3 is: participants in activity (2) and all women;

Four. Activity content

Activity (1): During the special activity of "Love is the Spring Festival, Courtesy is Reciprocal", all men can buy a special package of "Beautiful Mind Spring Festival Gift" (worth 988 yuan) in the beauty salon and give it to their wives (girlfriends) to fully express their love and thank their wives (girlfriends) for their support and help in the past year; Beautiful greeting cards can enjoy special discounts:

1, and the optional basic nursing item is 12 times;

2. Optional body care items for four times;

3. Give a set of "Love Unlimited" customized product gift boxes (specially packaged);

On February 4th14th, a bouquet of flowers (1 1, color of your choice) and a box of exquisite chocolates will be presented to the designated person by a special person;

5. Get a male kidney care;

6. Get a love oath card and participate in the "Best Love Words Selection" activity;

7. If you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount;

520 beauty industry activity plan III. Activity theme

Your youth, my happiness.

Second, the purpose of the activity

1, add new customers through the beauty salon 520 Valentine's Day activities.

2. Consolidate the old customers of beauty salons.

Let more people know about our beauty salon and publicize our brand through activities.

Third, the activity time

28th month of 20xx-5th month of 20xx.

Fourth, the active object.

All female customers

Verb (abbreviation of verb) activity content

During the 1. activity, consumers can enjoy pedicure programs free of charge in the beauty salon, so as to relieve your footstep pressure.

Customers who spend money in beauty salons can enjoy 28% discount.

3. During the activity, all customers who spend all of 580 yuan will receive a bottle of facial cleanser.

4. Customers who spend all of 780 yuan in beauty salons will receive a bottle of hydrating liquid.

5. Customers who spend all their money in 980 yuan in the beauty salon will get a night skin care suit.

6. Customers in 280 yuan will enjoy a 20% discount if they spend more than 65,438+0 in beauty salons, and they will be given a set of inventory solutions.

Popularization of intransitive verbs

1. Promotion time: 20xx years1October 20th to1October 5th.

2. Publicity methods:

First, put two beauty salons in front of Yi Labao.

B. Hang a banner with the theme of beauty salon activities on the storefront of the beauty salon.

C, you can put up big posters nearby to promote the activities of beauty salons.

Distribute leaflets near the beauty salon.

Seven, matters needing attention

1, the advertising screen of the activity must be designed to be very infectious, otherwise it will not attract customers, and the theme is to restore youth.

2. During the activity, all employees in the beauty salon must behave in a standard way, take a standing posture and sit around. When meeting customers, they should agree to smile and say hello, and highlight the professionalism and team strength of beauty salon services.

3. Make proper arrangements inside the beauty salon to make the beauty salon full of the atmosphere of 520 Valentine's Day.

4. You can join the nearby supermarket or shop to do activities and give the beauty salon a 520 Valentine's Day coupon as a gift.

520 beauty industry activity program 4 I. Activity theme

Family is priceless, and love me is rewarded.

Second, the activity time.

20xx year x month 1 to x month 7

Third, the object of the activity

Husbands (or boyfriends) of participants and members of beauty salons

Four. Activity content

During the period from 1, 20xx to 6, x (before 3: 00 pm), all female friends will get the best love story award, and all female friends who participate in the prize selection will get the beauty salon experience voucher (or XXX yuan voucher) and participate in the lucky draw to get beautiful prizes;

The results of the selection were announced on the spot on 6th 17: 00, and five awards were selected, including the most touching love story award, the most creative love story award, the best popular love story award, the simplest love story award and the most humorous love story award. Winners will receive a free western restaurant couple package (or a free couple movie package). At the same time, several winners will be selected (awards and prizes will be decided by the beauty salon);

Verb (abbreviation for verb) publicity activities:

1, key publicity time: five days before the event.

2. Publicity means: a. Send orders (subject: letter to a man,); B, hanging banners (activity theme); C. Poster posting or X-frame display (activity description); D. newspaper clippings; E. Female members of beauty salons publicize and ask to bring them to their husbands or boyfriends; F, others;

Description of intransitive verb activity:

1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target audience-men;

2. Publicity points: Emphasize that the special package of "Romantic Couples" is the most caring and loving action for the wife (girlfriend);

3. Make the sales target of the activity, and break it down into the corresponding task indicators of beauticians (beauty consultants), and reward them according to the achievement rate after the activity.

4. Beauty salons must be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy; If there is a "male guest stop" notice, it must be removed during the activity; At the same time, pay attention to the interference of urban management when placing heart-shaped boards outside the store;

5. It can be jointly promoted by flower shops, western restaurants, men's clothing stores and other businesses to enhance the influence of the event;

6. This scheme is for reference only, and the specific promotion content and implementation rules need to be adjusted and supplemented according to the actual situation of business districts and beauty salons.

520 beauty industry activity program 5 I. Activity theme

Family is priceless, love is at 520.

Second, the activity time.

20xx year x month x day -x month x day

Third, the object of the activity

New and old customers and boyfriends (husbands) of beauty salon franchisees.

IV. Purpose of the activity

1, take advantage of 520 Valentine's Day to increase customers for beauty salons.

2. Through the promotion of "520" activities, the impression of surrounding consumers on their beauty salons can be deepened, thus achieving the role of brand promotion.

3. Give back to old customers through 520 activities to achieve the purpose of staying.

Verb (abbreviation of verb) activity promotion

1, publicity time: 5 days before the event;

2. means of publicity: a. invoices along the street; B, hang banners; C, poster posting and x-frame; D. SMS, WeChat or telephone invitation; F. Send tweets on the public WeChat platform of beauty salons; E, beautician circle of friends publicity;

Activity of intransitive verbs

From 20xx to 16: 00 pm, all women can get the best love story coupons. As long as their boyfriends and husbands write down their love story vows during the activity and paste these touching love stories on the love wallboard in the beauty salon lobby, they can get an experience coupon worth 299 yuan and a beauty salon value 199 yuan voucher, and they can also participate in the lucky draw.

The results of the selection will be announced on the afternoon of 17: 00, and three awards will be awarded to the winners, including the most touching love story award, the most creative love story award and the most humorous love story award. The winners will receive a free couple movie package and a 30% discount on any beauty project.

Seven. Matters needing attention in activities

1 520 leaflets with infectious and inflammatory slogans.

Therefore, when designing slogans, 520 is a couple's festival, and the theme must be the most reasonable, romantic and considerate, first to impress women, and then to drive men to actively participate through the appeal of women. When designing leaflets and slogans, we can find another way and use expressions that don't follow the crowd. As long as it is a blessing of three views, "words are not surprising and die endlessly" is also possible.

2, the activity time should be well grasped.

The romantic 520 Festival is a festival that all businesses will aim at. Before this day comes, many businesses are already "waiting for opportunities". Generally speaking, in the week before the festival, beauty salons had better not do too many promotional activities, so as not to let the traffic of 520 activities be consumed in advance.

3. The activities should be publicized in a comprehensive way.

In the Internet era, we should not only do traditional propaganda methods, but also use promotional resources such as self-media platforms and official WeChat accounts. A high-quality tweet with 520 activity can replace the high advertising fee.

520 beauty industry activity program 6 I. Activity theme

Love life and express love sincerely.

Activity (1) Theme: 520 lovers, infinite true love.

Activity (2) Theme: If you love me, say it bravely.

Activity (3) Theme: Family ties are priceless, and love me is rewarded.

Second, the activity time.

Xxx month 1 Xxxx year to 6th month.

Third, the object of the activity

1. Activity (1) Target audience: aged between 23 and 45, dressed appropriately, especially men who drive private cars and customers of beauty salons;

2. Activity (2) Target audience: husbands (or boyfriends) and beauty salon members of the participants in the activity (1);

3. Target audience of activity 3: the participants of activity (2) and all the women who participated in the selection;

Four. Activity content

Activity (1): "520 lovers, unlimited true love" special offer.

During the activity, all men can buy a special set of "Lovers' Romantic Heart" (worth 999 yuan) in the beauty salon and give it to their wives (girlfriends) to fully express their love and thank their wives (girlfriends) for their support and help in the past year. Beauty salon customers can also promote sales at the same time (couples can enjoy preferential activities);

Beautiful mind card can enjoy nine special offers:

1, and the optional basic nursing item is 12 times;

2. Optional body care items for four times;

3. Give his wife (girlfriend) a set of "Love Unlimited" customized product gift box (specially packaged);

4. On June 26th, a bouquet of flowers (1 1 flower, the color is your choice) and a box of exquisite chocolates will be presented to the designated personnel by a special person.

5. Get a brand-name men's belt (or brand-name shirt and wallet);

6. Buy a special detergent for men;

7. Give male kidney care once;

8. Get a love oath card, participate in the "Best Love Words Selection" activity, and have the opportunity to get beautiful prizes;

9. If you book on the same day, you can get a discount of 10%;

Note: If you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount.

Activity (2) "If you love me, say it bravely" love oath expression activity.

During the period from June/Kloc-0 to June 6, xxxx, all men and husbands (or boyfriends, note: there is no need to buy the special package) can get a love oath card in the beauty salon, write down their touching words and stick them on the heart-shaped board at the entrance of the beauty salon, so that everyone can witness their feelings for their lovers and make their love last forever.