Luo Yuji's life story

At the beginning of starting a business: starting from scratch has repeatedly hit a wall

On Yegong South Road in Lunjiao Yongfeng Industrial Zone, you can see the advertising slogan of Semiconductor commercial induction cooker. The leader of this company specializing in commercial induction cooker is born in 1980s, a foreigner, who came to Shunde in 2005 and started from scratch.

In 2005, Luo Yuji came to Rong Gui, Shunde, with several colleagues from the R&D department of an electronics subsidiary in Dongguan, to set up a semiconductor electronics technology company and engage in product research and development. "At that time, in that beautiful building, we only had a computer and a recorder." After a year of exploration, we turned to entity management, from selling technology to product production. In 2006, he gave up the field of home appliances with low entry threshold and prosperous market prospects and turned to be a developer's home appliance.

At that time, domestic hotels and other fields used high-power commercial induction cooker, which were basically imported from abroad. Luo Yuji went to Guangzhou and Beijing to promote a large induction cooker with a weight of tens of kilograms on his back, but was repeatedly rejected by the company: "Can it pass domestic technology?" After unremitting efforts, he impressed the boss of the largest kitchen equipment manufacturer in Beijing and won the first big order.

Entrepreneurial gains: more than 30 patents.

Since they first entered the field of commercial induction cooker in 2006, they groped into the blank area of the market and began to taste the sweetness for the first time. "A commercial induction cooker movement can sell for more than 6,000 yuan, and the profit margin is not comparable to that of ordinary induction cookers."

However, business opportunities also attract people who are eager to get rich overnight. In the company, people who work as security guards and employees of drivers, after groping for experience, turn around and take away skilled workers to start a new career. The lessons of this "incubator" impressed them deeply. How to protect technology? After some thinking, they began to apply for patents, and now they have more than 30 patents in the field of induction cookers, while retaining key talents by sharing equity. These experiences turned him from a working class into an inventor and entrepreneur. "To achieve others is to achieve yourself", Luo Yuji felt a lot when talking about this sentence. A boss who knows how to use people is bound to cultivate his own team. After the training, he will also delegate power, let them give full play and give them full spiritual and material rewards until they succeed.

Before setting up Semicon, he did technology research and development in a company, but his former boss only focused on his own achievements, ignoring team building and the encouragement of useful people. The serious imbalance between salary and income finally made him leave this enterprise. In 2005, Luo Yuji founded Semicontrol Company, and his experience shone on the team like a mirror. In this big family enterprise, as long as they have the ability and can contribute to the enterprise, they will be well treated and even hold shares in particularly prominent members. Because Luo Yuji firmly believes that the enterprise can develop faster and faster only if all employees unite and Qi Xin works together! When Luo Yuji decided to come to Shunde from Dongguan to go to sea, his best friend agreed and supported him very much. He was also a partner and helped him develop the original prototype of the induction cooker. Today, this "noble" is still a member of the Luo team and holds the post of CTO.

Luo Yuji's second chance comes from his own characteristics and abilities. One is his unique vision and bold thinking. In order to improve the technology and develop a new and better commercial induction cooker, he opened Semicon's commercial induction cooker Restaurant-experience "Mom Hand in Hand". Although it seems a bit unprofessional, the purpose is to make the chef make this technology more stable and successful in practice, and also to make consumers trust Semicon's products more. When innovative commercial induction cooker enters the market, the reputation in the market is the charm of Semicon brand. Through the chef's own practical operation, sum up experience, put forward valuable opinions, constantly improve and innovate, and let technology create the market and win the market. Therefore, he can give semi-controlled enterprises a comparative competitive advantage and product evaluation.

Luo Yuji created a rapidly developing commercial induction cooker market with a team of four people. He said that when they started their business, they owned a computer and a recorder, and four members didn't even have a production worker, so they went to recruit people, from commercial induction cooker movement to the whole machine, noodle cooking robot and cooking robot ... Luo Yuji was a shy person. However, when a team member talks about a single encounter with his partner, he will yell "kill". We clearly saw a strong Luo Yuji.

Luo Yuji does not shy away from her mistakes, but is also willing to reflect. He does not shy away from evaluating his competitors. He seriously analyzes the advantages and disadvantages of each company with you, and is even willing to confess his love affair.