Appreciate advertising language from many angles

Good advertising language is the eye of the brand, which is of unusual significance for people to understand the brand connotation and establish brand loyalty. Let's take a look at how these well-known world classic advertising slogans build world-class brands.

& gt& gt& gt& gt Nestle Coffee: It's delicious.

& gt& gt& gt& gt This is the most familiar slogan and people's favorite slogan. Simple and meaningful, catchy, because heartfelt words can be blurted out, which is also its classic. So that when Nestle used huge sums of money to collect new advertising words around the world, it found that there was nothing more classic than this sentence, so it was kept forever.

& gt& gt& gt& gtM&M chocolate: only soluble in the mouth, not in the hands.

& gt& gt& gt& gt This is the inspiration of the famous advertising master bernbach, which is a classic and has been passed down to this day. It not only embodies mergers and acquisitions; The unique USP of M chocolate sugar-coated packaging implies that M & amp； M chocolate is so delicious that we don't want to hold it in our hands. Stop.

& gt& gt& gt& gt Pepsi-Cola: A New Generation Choice

& gt& gt& gt& gt In the competition with Coca-Cola, Pepsi finally found a breakthrough. They found the market from young people, positioned themselves as the new generation cola, invited the super singers that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveys the positioning of the brand and creates a market, which is indispensable.

& gt& gt& gt& gt Volkswagen Beetle: It's better to think small.

& gt& gt& gt& gt In the 1960s, the American automobile market was dominated by large cars. When Volkswagen's Beetle first entered the United States, there was no market at all. Bernbach once again saved the public's Beetle and put forward the concept of "seeing the big from the small", using the power of advertising to change Americans' ideas and make them realize the advantages of small cars. Since then, Volkswagen's small cars have been firmly in the forefront of the American auto market until Japanese cars entered the American market? gt； & gt？

& gt& gt& gt& gt Nike: Just do it.

& gt& gt& gt& gt Nike quickly became the first brand of sporting goods through a series of advertisements with the theme of just do it and the star effect of basketball star Jordan. This slogan is in line with the mentality of the younger generation. Just do it, as long as you are different, as long as you act. However, with Jordan's retirement and the change of My Dream Come True. Nike's influence is gradually declining.

& gt& gt& gt& gt Nokia: People-oriented Technology

& gt& gt& gt& gt "People-oriented technology" does not seem to have been first put forward by Nokia, but it shows the meaning of this sentence incisively and vividly. Facts have proved that Nokia's ability to become the first brand in the mobile phone market from a small brand is to respect this concept and truly embody the people-oriented concept from product research and development to talent management. Therefore, this slogan is particularly powerful because it has written content.

& gt& gt& gt& gt De Beers Diamonds: Diamonds last forever, but one lasts forever.

& gt& gt& gt& gt Facts have proved that the classic advertising language is always a combination of rich connotations and beautiful sentences. This slogan of De Beers Diamond not only tells the true value of diamonds, but also raises the value of love to a high enough level from another level, making it easy to associate diamonds with love? Badger's fat parents are terrible.

& gt& gt& gt& gt McBride Coffee: Didi is fragrant, but the meaning is still unfinished.

& gt& gt& gt& gt As the second largest coffee brand in the world, Maxwell's advertising language is a language classic. Unlike Nestle, McBride has a better sensory experience. Although it is not as straightforward as Nestle's, it conforms to the artistic conception when tasting coffee. At the same time, the mellow taste of McBride coffee is closely combined with the inner feelings, which can stand the test.

& gt& gt& gt& gtIBM: a universal solution.

& gt& gt& gt& gt put forward this provocative slogan when the operation of Blue Giant was in a trough, hoping not only to become a veritable multinational enterprise, but also to truly become a one-stop solution enterprise for the high-tech electronics field. In the era of e-commerce, IBM is realizing this role and playing the role of e-commerce solution provider.

& gt& gt& gt& gt Kodak: String together every moment of life.

& gt& gt& gt& gt As the world's largest producer of photosensitive materials, Kodak's leading position in film production technology no longer needs to be described in words. Kodak will connect taking photos with a better life and let people remember those happy moments in life, so please use Kodak film, which is exactly what Kodak wants.

Shan Ye Piano: Children who learn piano will not go bad.

& gt& gt& gt& gt This is the most famous advertising language in Taiwan Province Province. It captures the parents' mentality and adopts the strategy of attacking the heart, without talking about the advantages of the piano. ⒆⒆⒆ささささで? ⒆庖вв? Change to Gansu? Ji xian? Open the grave of the pocket? Sorry, sorry, but sorry.