How to read (pronounce) Xiaomi's newly released civi mobile phone? What is the price/performance ratio of this mobile phone?

This is the name of Xiaomi mobile phone, and the civi series focuses on offline and women's markets, with average cost performance. Civi is not an English word, it should be young and confident. My heart is flying: self-confidence is very important. Both syllables (short vowels) should be stressed. Just pronounce [s I' VI] directly.