Corporate Culture of China Kweichow Moutai Distillery Co., Ltd.

1. Mission: Promote the national wine culture and pursue innovation and excellence

Interpretation: We are committed to bringing the elements and spirit of the national wine culture accumulated over thousands of years to all business areas and areas of the company. Communicate throughout society so that our various stakeholders can feel and recognize our values. We rely on continuous innovation to seek long-term development of the enterprise, and continuously promote the enterprise from excellence to excellence through concept innovation, system innovation, product innovation, technological innovation, marketing innovation, management innovation and cultural innovation.

2. Vision: World-renowned

Interpretation: We are committed to becoming a continued leader in China's wine industry, actively participating in economic globalization, establishing extensive international influence, and determined to become A world-class enterprise group focusing on wine and diversified operations.

3. Core Values: Heavenly Noble People and Virtuous People

Interpretation: Tiangui is a comprehensive expression of the nobility, respect and respect given by God, which means nature. Moutai has been given a unique brewing environment; Moutai people cherish and utilize this God-given environment and we always have a reverence for nature to pursue a path of scientific innovation and sustainable development. Harmony refers to people's aspiration, unity of goals, unity and harmony. In the process of developing production and pursuing growth, Moutai Group always adheres to the principle of putting morality first and is sincere and trustworthy to the country, society and partners. Zhiyuan means that the people of Moutai have high aspirations and strive to realize the everlasting foundation of the national liquor Moutai.

IV. Entrepreneurial spirit: Loving Moutai and winning glory for the country

Interpretation: Loving Moutai and winning glory for the country means combining personal interests, corporate interests and national interests from the height of patriotism. closely connected. Loving me Moutai means that employees must demand themselves with loyalty, dedication, dedication and excellence. Winning glory for the country requires making Moutai's business bigger, stronger, longer-lasting, and more beautiful, and creating value for the country and society.

V. Business philosophy: Rational expansion and coordinated development

Interpretation: In the process of development, the company must actively rely on various internal and external intellectual resources, scientific analysis, and rational argumentation; it must be coordinated The parent company and its subsidiaries develop together; coordinate the balanced development of Maotai-flavor liquor and other flavor liquors, Maotai liquor and series of liquors; pursue low input and high output to ensure sustainable development; must coordinate the enterprise and interests harmonious development of all parties and achieve win-win results.

6. Decision-making concept: Decisive implementation of scientific and democratic rules

Interpretation: Adhere to the implementation of democratic decision-making, give full play to collective wisdom, and make decisions strictly in accordance with procedures; decision-making must make bold assumptions, Be careful to seek verification; be based on facts, respect science, and respect laws. Daily decision-making requires speed, appropriate delegation, and clear decision-making scope and decision-making responsibilities. Once a decision is made, it should be implemented in a consistent manner and decisively.

7. Talent Concept: Revitalize the enterprise with talents and make progress with people.

Interpretation: Talents are the most valuable resources and wealth of Moutai, and are the source of power for enterprise development; enterprises have Development, personal future, Moutai and the progress of employees are mutual motivations.

8. Leadership philosophy: Focus on the foundation to develop the industry and cultivate people with integrity

Interpretation: The foundation of the leaders of Moutai is to be committed to realizing the mission and vision of Moutai, adhering to the core values ??of Moutai, and adhering to the core values ??of Moutai. Leaders have responsibilities. Xingye means revitalizing Moutai's business and creating the best performance. Morality means correcting one's own and others' moral conduct. A leader's authority comes from his charisma. Leaders must be humble, prudent, honest, fair and just, establish a good personal image among the team, the company and the public, take the lead in setting an example in the face of systems and rules, and drive employees to implement them together. To cultivate people is to cultivate talents. Finding, cultivating and recommending outstanding talents is an important responsibility of leaders.