How do educational and training institutions do a good job in marketing now?

1. Promotion of social platforms

Educational projects have specific groups, such as high school students, college students, white-collar workers, etc., and the group attributes are relatively accurate, so that people can be classified and their preferences, such as social platforms, can be clearly found.

at this time, KOL can be set up on social platforms that users often go to, and their personal settings can be well done, and the website can be drained or directly drained. This cycle will be long, because it involves the establishment of personal settings. However, once it is set up, it is a sustainable promotion method. For example, Xiaohongshu plants grass.

2. SEO/SEM

SEO and SEM are cliches. SEO is a kind of free keyword ranking promotion. Although both methods need professional people to do, if you want to do it well, you also need to invest some manpower and material resources. Although SEO has introduced several new concepts, it is still a SEO method.

for the education industry, its competitiveness is relatively high. Therefore, when doing seo, it is best not to be a big word in the industry, but to be an accurate long tail word? Cover is a very good solution.

3. Self-media/short video promotion

Self-media and short video are very popular promotion methods at present, and the education industry is also suitable for this kind of promotion, because the content of the course can be continuously updated, thus solving the problem of original content.

insisting on making short videos, analyzing their users' preferences and improving the expression of courses may divide some traffic in the field of short videos.

Skills for training institutions to increase marketing amount:

1. Exchange of resources

Exchange their own resources for each other's resources, such as changing advertising positions, putting advertisements of partners in their own advertising campaigns, and putting advertisements of cooperative organizations on their own web platforms, etc.

2. Support each other

You can hold or sponsor online and offline activities with your partner * * *. On this premise, you should identify your own * * * peers and determine the theme of the activities according to their portraits.

3. Wechat mutual promotion

WeChat official account mutual promotion, community replacement, etc. For example, I enter the community of the cooperative organization to promote or add people, and the cooperative organization enters the community I operate to add people.

4. Product package

Cooperate with partners to make a product package to increase product sales and expand the market. For example, math tutoring institutions and painting institutions offer combined courses, which have certain discounts. However, it is best for this package composed of products to have the same user groups, and the products you provide can complement each other.