22 years of yogurt

Since 1997 was officially listed, yogurt has made great efforts in the young trend for 22 years. As the first normal-temperature milk beverage brand in the industry, yogurt has gradually developed into a billion-dollar brand with the continuous innovation of products and marketing. The 22-year development of yogurt is the development history of China milk beverage market.

22 years, witnessed the development and changes of China milk beverage market.

During the period of 1997, the predecessor of yogurt, "Yili Yogurt", went on the market, becoming the first normal-temperature milk beverage product in the industry, creating a new pattern of milk beverage market in China.

200 1, the yogurt brand was officially born, creating the blue ocean of liquid milk in China.

In 2007, the fruit yogurt-juice series was born as an upgraded yogurt product.

In 2009, the fruit yogurt-fruit granule series was born, which was the first time in the industry to add granules to normal temperature lactic acid bacteria products.

20 1 1 Take advantage of the trend of "super fruit" and add blueberry flavor to create a product benefit point of "super fruit and super nutrition".

20 12 launched a new series of "fruit yogurt", including fruit and yogurt.

In 20 13, the annual sales volume of yogurt reached 9.5 billion for the first time, making it the first sub-brand of Yili whose sales contribution exceeded 9 billion. At that time, the yogurt brand logo was upgraded to maximize the transmission of brand information.

Since 1997 "Yili Yogurt" was listed, the adult yoghourt market has developed for 22 years, with a huge market capacity, which has become a battleground for giants in various industries. After 22 years of continuous innovation, yogurt has become a well-deserved leading brand in this category and continues to lead the transformation and development of this industry.

In addition to focusing on product innovation and improving taste experience, yogurt has been positioned in the young consumer market for the past 22 years, giving a deep insight into young consumers' psychology of "pursuing taste first", but delicacy is only the basic element of their purchase, and the face value and willingness to accept new tastes are also important factors in purchasing decisions.

After obvious continuous endorsement and continuous experience, yogurt has gradually completed the brand image construction of "youth, cool fashion and internationalization".