How to write the slogan of a book

For a book, the editor needs to personally write the introduction, cover slogan, back cover text and editor's recommendation. These words are really the key to the publication and sale of books! If you play well, you can enter the door smoothly, and slowly, it will attract more readers; If you don't play well, you may be swept out of the house or enter the door, but it seems difficult to sell well.

In fact, there is no difference between advertising language and advertising copy, but the goods advertised are different. Book slogans often promote the sales of a book. The content of a book itself has been determined when the advertisement is written (of course, before the topic is selected), and a good advertisement may push the sales of the book to a completely unimaginable height. I remember that "Super Symbol is Super Creativity" once mentioned that a good copy is worth tens of millions, and I don't know how many books have been written since I started editing. Although I don't have any money in return, I always enjoy it. ...

I would also like to summarize the rules a little (the legend given below has little to do with the text and is for display only):

First of all, highlight the selling point: this is the most difficult. Some books may have several selling points, and some may not be refined at all. Especially like our technical books, there are many books with repetitive themes on the market. Everyone is from entry to mastery. Everyone has rich cases and exquisite skills. Everyone is recommended by MVP. Why should we buy yours instead of his? I think it is enough to sum up the actual situation in the book realistically, and people in need will naturally buy it. Of course, the more awesome slogan is to fool people who don't need it to buy it. ...

Second, don't talk big: What is talk big? I used it a lot when I was young, which is in line with the tradition of publishing houses. I have basically used up such things as "comprehensive and in-depth", "authoritative actual combat" and "rich cases", and now I have completely corrected my ideas. That's no use. In fact, slogans are limited in words. Every word should be accurate and precious. Don't waste space.

Third, highlight keywords: we should pay attention to refining the keywords in the book and put them in the propaganda language for search engines to grab and readers to grab. Also pay attention to the natural kneading of keywords, not abrupt.

Fourth, it is easy to read: in fact, it is the same as the title of the book. Because it must be spread through channels, if the title or slogan is not easy to read, it will often lead to poor communication. On the contrary, if the slogan or title is clean and tidy, it will make everyone remember and be willing to spread it.

Five, almost accurate reader pain points: this is the most critical and important, if the title or slogan can solve this problem, the book is basically half the battle! We use "force" here instead of hitting the target directly, because it is usually difficult for us editors to adapt to the needs of various readers, and it is impossible to hit the target. Only when we can get close to the target can we be considered an excellent editor!